A data profile of the people who buy, follow and care about Viborg, Denmark in Denmark — modelled from more than twelve digital signal sources. Viborg, Denmark has an estimated audience of 683,782 people in Denmark.
Viborg, Denmark has an estimated audience of 683,782 people in Denmark. 57.7% are female, 42.3% are male, average age 44.5. Top brand affinities: Elgiganten, Biltema, Germany, Hatchback, Plug-in hybrid.
Top brand affinities include Elgiganten, Biltema, Germany, with strongest over-indexing on Elgiganten (1.92× the country average).
Demographically, the Viborg, Denmark audience skews more female with an average age of 44.5, and over-indexes on personality traits such as Family Orientation, Need for Security.
The typical Viborg, Denmark fan in Denmark is more female, around 44.5 years old, with strong Family Orientation tendencies and a notable affinity for Elgiganten.
The key figures that characterise the Viborg, Denmark profile in Denmark.
57.7% are female, 42.3% are male, average age 44.5.
| Metric | Value |
|---|---|
| Female | 57.7% |
| Male | 42.3% |
| Average age | 44.5 |
| Estimated audience size | 683,782 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 11% | |
| 20-29 | 14% | |
| 30-39 | 17% | |
| 40-49 | 27% | |
| 50+ | 32% |
The strongest cross-interests of the Viborg, Denmark audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Hatchback | Cars & Mobility | 2.72× | ||
| 02 | Family car | Cars & Mobility | 2.72× | ||
| 03 | Sedan (automobile) | Cars & Mobility | 2.65× | ||
| 04 | Carcare | Cars & Mobility | 2.64× | ||
| 05 | Stuttgart | Travel & Leisure | 2.44× | ||
| 06 | Heat pump | Home & Garden | 2.25× | ||
| 07 | Car dealership | Cars & Mobility | 2.19× | ||
| 08 | Plug-in hybrid | Cars & Mobility | 2.18× | ||
| 09 | Automatic transmission | Cars & Mobility | 2.17× | ||
| 10 | Elgiganten | Shopping | 1.92× | ||
| 11 | Germany | Travel & Leisure | 1.76× | ||
| 12 | Air conditioning | Technology & Electronics | 1.72× | ||
| 13 | Biltema | Business & Career | 1.67× | ||
| 14 | Roskilde Festival | Music & Radio | 1.66× | ||
| 15 | Ticketmaster | Travel & Leisure | 1.63× | ||
| 16 | Sauna | Home & Garden | 1.62× | ||
| 17 | Vacuum cleaner | Home & Garden | 1.60× | ||
| 18 | Motorcycles | Cars & Mobility | 1.60× | ||
| 19 | Hardware store | Home & Garden | 1.56× | ||
| 20 | HVAC | Home & Garden | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Family Orientation | CONSERVATISM | 1.63× | |
| Need for Security | CONSERVATISM | 1.45× | |
| Career Orientation | POWER | 1.32× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 0.78× | |
| Early Adopter Mentality | POWER | 0.81× | |
| Creativity | OPEN | 0.85× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Denmark who actively search for Viborg, Denmark. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Denmark. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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