A data profile of the people who buy, follow and care about Cantabria in Spain — modelled from more than twelve digital signal sources. Cantabria has an estimated audience of 1,985,597 people in Spain.
Cantabria has an estimated audience of 1,985,597 people in Spain. 60.1% are female, 39.9% are male, average age 45.0. Top brand affinities: Real Sociedad, Nonprofit organization, Non-alcoholic beverage, SD Eibar, Real Valladolid.
Top brand affinities include Real Sociedad, Nonprofit organization, Non-alcoholic beverage, with strongest over-indexing on Real Sociedad (1.75× the country average).
Demographically, the Cantabria audience skews more female with an average age of 45.0, and over-indexes on personality traits such as Patriotism, Tradition.
The typical Cantabria fan in Spain is more female, around 45.0 years old, with strong Patriotism tendencies and a notable affinity for Real Sociedad.
The key figures that characterise the Cantabria profile in Spain.
60.1% are female, 39.9% are male, average age 45.0.
| Metric | Value |
|---|---|
| Female | 60.1% |
| Male | 39.9% |
| Average age | 45.0 |
| Estimated audience size | 1,985,597 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 6% | |
| 20-29 | 14% | |
| 30-39 | 23% | |
| 40-49 | 29% | |
| 50+ | 28% |
The strongest cross-interests of the Cantabria audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Travel insurance | Travel & Leisure | 2.17× | ||
| 02 | Non-alcoholic beverage | Food & Beverages | 2.16× | ||
| 03 | Sandra Bullock | Movies & TV | 2.02× | ||
| 04 | Internet service provider | Technology & Electronics | 1.97× | ||
| 05 | Garden centre | Home & Garden | 1.93× | ||
| 06 | Club Atlético Osasuna | Sports | 1.88× | ||
| 07 | Frozen food | Food & Beverages | 1.82× | ||
| 08 | Ryan Gosling | Movies & TV | 1.81× | ||
| 09 | Tobacco | Food & Beverages | 1.81× | ||
| 10 | Real Sociedad | Sports | 1.75× | ||
| 11 | Deportivo Alavés | Sports | 1.74× | ||
| 12 | Nonprofit organization | Politics & Society | 1.73× | ||
| 13 | Dishwasher | Home & Garden | 1.71× | ||
| 14 | SD Eibar | Sports | 1.63× | ||
| 15 | Real Valladolid | Sports | 1.63× | ||
| 16 | Getafe CF | Sports | 1.62× | ||
| 17 | Norauto | Cars & Mobility | 1.61× | ||
| 18 | Athletic Club | Sports | 1.61× | ||
| 19 | Iberia Express | Travel & Leisure | 1.52× | ||
| 20 | Zoo | Kids & Family | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 2.00× | |
| Tradition | CONSERVATISM | 1.33× | |
| Individualism | JOY | 1.32× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Extroversion | THRILL | 0.66× | |
| Mindfulness | BALANCE | 0.71× | |
| Indulgence | JOY | 0.73× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Spain who actively search for Cantabria. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
Source: Rascasse Audience Intelligence — modeled from anonymized, multi-source behavioral signals (search, social, events), updated monthly. Data status: 09/2026.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.