A data profile of the people who buy, follow and care about Hoy (TV series) in Spain — modelled from more than twelve digital signal sources. Hoy (TV series) has an estimated audience of 5,475,261 people in Spain.
Hoy (TV series) has an estimated audience of 5,475,261 people in Spain. 63.4% are female, 36.6% are male, average age 44.8. Top brand affinities: Aldi, Rayo Vallecano, Volunteering, Bwin, Badoo.
Top brand affinities include Aldi, Rayo Vallecano, Volunteering, with strongest over-indexing on Aldi (2.52× the country average).
Demographically, the Hoy (TV series) audience skews more female with an average age of 44.8, and over-indexes on personality traits such as Patriotism, Community Orientation.
The typical Hoy (TV series) fan in Spain is more female, around 44.8 years old, with strong Patriotism tendencies and a notable affinity for Aldi.
The key figures that characterise the Hoy (TV series) profile in Spain.
63.4% are female, 36.6% are male, average age 44.8.
| Metric | Value |
|---|---|
| Female | 63.4% |
| Male | 36.6% |
| Average age | 44.8 |
| Estimated audience size | 5,475,261 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 8% | |
| 20-29 | 13% | |
| 30-39 | 21% | |
| 40-49 | 28% | |
| 50+ | 30% |
of the worldwide Hoy (TV series) audience comes from Spain.
| Country | Share |
|---|---|
| Spain | 45.0% |
| Mexico | 19.4% |
| United States | 16.4% |
The strongest cross-interests of the Hoy (TV series) audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | New Testament | Politics & Society | 5.52× | ||
| 02 | John Cena | Sports | 5.41× | ||
| 03 | Rayo Vallecano | Travel & Leisure | 4.64× | ||
| 04 | SD Eibar | Sports | 3.54× | ||
| 05 | Satire | Literature | 3.39× | ||
| 06 | Bwin | Games | 3.35× | ||
| 07 | Volunteering | Politics & Society | 3.22× | ||
| 08 | Badoo | Internet & Social Media | 2.66× | ||
| 09 | Aldi | Shopping | 2.52× | ||
| 10 | Real property | Home & Garden | 2.35× | ||
| 11 | Preventive healthcare | Health | 2.31× | ||
| 12 | Refrigerator | Home & Garden | 2.19× | ||
| 13 | TripAdvisor | Travel & Leisure | 2.17× | ||
| 14 | Genetics | Kids & Family | 2.12× | ||
| 15 | Nonprofit organization | Politics & Society | 1.89× | ||
| 16 | Bookselling | Literature | 1.86× | ||
| 17 | Real Sociedad | Sports | 1.63× | ||
| 18 | Julio Iglesias | Music & Radio | 1.54× | ||
| 19 | Spanish language | Politics & Society | 1.52× | ||
| 20 | Internet & Social Media | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 2.31× | |
| Community Orientation | OPEN | 1.56× | |
| Individualism | JOY | 1.53× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 0.81× | |
| Healthy Lifestyle | BALANCE | 0.83× | |
| Luxury Orientation | PREMIUM | 0.85× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Spain who actively search for Hoy (TV series). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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