Hoy (TV series) Audience in Spain
Hoy (TV series) has an estimated audience of 5,427,844 people in Spain. 63.4% are female, 36.6% are male, average age 44.8. Top brand affinities: Aldi, Rayo Vallecano, Bwin, Volunteering, Badoo.
Top brand affinities include Aldi, Rayo Vallecano, Bwin, with strongest over-indexing on Aldi (2.52× the country average). Demographically, the Hoy (TV series) audience skews more female with an average age of 44.8, and over-indexes on personality traits such as Patriotism, Community Orientation.
Category: Movies & TV · Type: Movie / TV Show / Series
Demographics of Hoy (TV series) viewers
| Metric | Value |
|---|---|
| Female | 63.4% |
| Male | 36.6% |
| Average age | 44.8 |
| Estimated audience size | 5,427,844 |
Audience persona
The typical Hoy (TV series) fan in Spain is more female, around 44.8 years old, with strong Patriotism tendencies and a notable affinity for Aldi.
Top brand affinities of Hoy (TV series) fans
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Aldi | 2.52× | Shopping |
| Rayo Vallecano | 4.64× | Travel & Leisure |
| Bwin | 3.35× | Games |
| Volunteering | 3.22× | Politics & Society |
| Badoo | 2.66× | Internet & Social Media |
| SD Eibar | 3.54× | Sports |
| Spanish language | 1.52× | Politics & Society |
| 1.51× | Internet & Social Media | |
| Real property | 2.35× | Home & Garden |
| TripAdvisor | 2.17× | Travel & Leisure |
| John Cena | 5.41× | Sports |
| Genetics | 2.12× | Kids & Family |
| Julio Iglesias | 1.54× | Music & Radio |
| Satire | 3.39× | Literature |
| Nonprofit organization | 1.89× | Politics & Society |
| 1.57× | Internet & Social Media | |
| Preventive healthcare | 2.31× | Health |
| Refrigerator | 2.19× | Home & Garden |
| Real Sociedad | 1.63× | Sports |
| New Testament | 5.52× | Politics & Society |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 2.31 |
| Community Orientation | OPEN | 1.56 |
| Individualism | JOY | 1.53 |
| Spirituality | BALANCE | 1.3 |
| Tradition | CONSERVATISM | 1.2 |
| Convenience Orientation | PREMIUM | 1.2 |
Worldwide distribution
| Country | Share |
|---|---|
| Spain | 45.4% |
| Mexico | 19.4% |
| United States | 16.5% |
See Hoy (TV series) audiences in other countries
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How to read this data
Audience size is the estimated number of people in Spain who actively search for Hoy (TV series). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.