Hoy (TV series) Audience in United States

Hoy (TV series) has an estimated audience of 1,978,183 people in United States. 59.2% are female, 40.8% are male, average age 37.9. Top regions: Texas, California, Florida. Top brand affinities: Liga MX, Las Vegas, El País, Milwaukee Brewers, Real Madrid C.F..

The average Hoy (TV series) fan in United States is 37.9 years old, more female, and lives primarily in Texas. The audience is concentrated in Texas, California, Florida. Top brand affinities include Liga MX, Las Vegas, El País, with strongest over-indexing on Liga MX (14.67× the country average). Demographically, the Hoy (TV series) audience skews more female with an average age of 37.9, and over-indexes on personality traits such as Spirituality, Price Sensitivity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Movie / TV Show / Series

Demographics of Hoy (TV series) fans

Demographic split for Hoy (TV series) audience in United States
MetricValue
Female59.2%
Male40.8%
Average age37.9
Estimated audience size1,978,183

Audience persona

The typical Hoy (TV series) fan in United States is more female, around 37.9 years old, with strong Spirituality tendencies and a notable affinity for Liga MX.

Top regions in United States

Top regions ranked by reach for Hoy (TV series) in United States
RegionReachAffinity
Texas328,9931.93×
California313,4111.44×
Florida229,6221.71×
New York147,3601.33×
Illinois103,3161.57×
New Jersey92,0381.83×
Georgia68,6911.13×
North Carolina59,8151×
Pennsylvania57,1440.86×
Virginia51,8271.08×
Arizona51,3891.27×
Ohio44,9360.74×
Tennessee44,1741.11×
Maryland41,3771.22×
Massachusetts40,9381.05×
Washington38,6080.97×
Michigan36,0910.7×
Colorado33,1041.06×
Indiana32,2380.89×
Alabama29,9001.08×
South Carolina28,3070.95×
Louisiana25,3730.99×
Missouri24,1260.76×
Oregon23,8081.05×
Nevada23,1621.21×
Kentucky22,8040.92×
Wisconsin22,6120.76×
Minnesota22,5970.8×
Connecticut21,3301.08×
Oklahoma20,3320.93×
Utah18,5911.05×
Iowa17,0951.05×
Kansas14,8260.95×
Arkansas14,1640.87×
Mississippi13,7170.84×
New Mexico11,1801.13×
Nebraska10,9841.11×
Washington, District of Columbia7,9921.34×
Idaho7,9470.8×
New Hampshire6,6710.86×
Rhode Island6,2000.98×
West Virginia6,1750.67×
Hawaii5,7330.67×
Delaware4,9390.9×
Maine4,1920.59×
Montana3,5480.65×
South Dakota3,3250.73×
North Dakota3,0420.75×
Alaska2,4490.58×
Vermont1,7770.51×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Hoy (TV series) audience
BrandAffinityCategory
Liga MX14.67×Sports
Las Vegas5.09×Travel & Leisure
El País14.19×News
Milwaukee Brewers5.38×Sports
Real Madrid C.F.3.16×Sports
San Diego Padres6.75×Sports
Atlético Madrid8.92×Sports
Madrid7.09×Travel & Leisure
Saw (franchise)8.26×Movies & TV
Detroit Tigers2.95×Sports
FC Bayern Munich3×Sports
The UPS Store1.98×Shopping
Malaysia4.89×Travel & Leisure
Prison Break7.22×Movies & TV
Mexican cuisine2.15×Food & Beverages
Dollar General1.59×Shopping
Dentistry2.2×Business & Career
Caribbean2.26×Travel & Leisure
FC Barcelona2.36×Sports
Daddy Yankee6.29×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Hoy (TV series) audience
TraitClusterScore
SpiritualityBALANCE1.81
Price SensitivityPREMIUM1.11
Family OrientationCONSERVATISM0.92
Quality AwarenessPREMIUM0.92
Luxury OrientationPREMIUM0.89
Urban LifestyleOPEN0.88

Worldwide distribution

Worldwide audience distribution share by country for Hoy (TV series)
CountryShare
Spain45.4%
Mexico19.4%
United States16.5%

See Hoy (TV series) audiences in other countries

More Movies & TV audiences in United States

Frequently asked questions

How many fans does Hoy (TV series) have in United States?

Hoy (TV series) has an estimated audience of 1,978,183 people in United States, concentrated in Texas and California.

What is the gender split and age of Hoy (TV series) fans?

59.2% of Hoy (TV series) fans are female, 40.8% are male, with an average age of 37.9 years.

Which brands do Hoy (TV series) fans like most?

Hoy (TV series) fans show strongest brand affinity for Liga MX (14.67×), Las Vegas (5.09×), and El País (14.19×) over the country average.

Where do Hoy (TV series) fans live in United States?

Hoy (TV series) fans in United States are most concentrated in Texas (reach 328,993), California (reach 313,411), and Florida (reach 229,622). These three regions account for the largest share of the active audience.

What other brands do Hoy (TV series) fans also like?

Beyond Hoy (TV series) itself, the audience over-indexes on Las Vegas (5.09×), El País (14.19×), Milwaukee Brewers (5.38×), and Real Madrid C.F. (3.16×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Hoy (TV series). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.