Rascasse Audience Intelligence

Hoy (TV series) Audience in United States

A data profile of the people who buy, follow and care about Hoy (TV series) in United States — modelled from more than twelve digital signal sources. Hoy (TV series) has an estimated audience of 2,001,187 people in United States.

#874among Movie / TV Show / Series in United States#2217in Movies & TV

The average Hoy (TV series) fan in United States is 37.9 years old, more female, and lives primarily in Texas.

The audience is concentrated in Texas, California, Florida.

Top brand affinities include Liga MX, Las Vegas, Milwaukee Brewers, with strongest over-indexing on Liga MX (11.54× the country average).

Demographically, the Hoy (TV series) audience skews more female with an average age of 37.9, and over-indexes on personality traits such as Spirituality, Price Sensitivity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Hoy (TV series) fan in United States is more female, around 37.9 years old, with strong Spirituality tendencies and a notable affinity for Liga MX.

Category: Movies & TV · Type: Movie / TV Show / Series

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Hoy (TV series) profile in United States.

Audience size
2M
in United States
Gender
59.2%♀
40.8% male
Age
37.9
average years
Country rank
#14233
Movie / TV Show / Series in United States
Fig. 01

Search interest · 12-month trend

+27%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Hoy (TV series) viewers

59.2% are female, 40.8% are male, average age 37.9.

Fig. 02

Gender split

59.2%
Female
40.8%
Male
Demographic split for Hoy (TV series) audience in United States
MetricValue
Female59.2%
Male40.8%
Average age37.9
Estimated audience size2,001,187
Fig. 03

Age distribution

Ø 37.9
average years
Age distribution of the Hoy (TV series) audience in United States
Age bracketShare%
16-1920%
20-2921%
30-3923%
40-4922%
50+14%
Fig. 04

Worldwide distribution

16.4%

of the worldwide Hoy (TV series) audience comes from United States.

Worldwide audience distribution share by country for Hoy (TV series)
CountryShare
Spain45.0%
Mexico19.4%
United States16.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Hoy (TV series) audience in United States is strongest.

Fig. 05

Top regions by affinity

Hoy (TV series) fans by region: top regions in United States
#RegionReachAffinity×
01Texas~300K1.82×
02New Jersey~90K1.77×
03Florida~200K1.68×
04Illinois~100K1.45×
05California~300K1.36×
06Arizona~50K1.26×
07Washington, District of Columbia~8K1.26×
08New York~100K1.25×
09Maryland~40K1.20×
10Nevada~20K1.18×
11New Mexico~10K1.14×
12Georgia~70K1.13×
13Nebraska~10K1.13×
14Tennessee~40K1.09×
15Iowa~20K1.09×
16Alabama~30K1.08×
17Connecticut~20K1.07×
18Colorado~30K1.06×
19Utah~20K1.06×
20Virginia~50K1.03×
21Oregon~20K1.03×
22Rhode Island~7K1.03×
23Massachusetts~40K1.02×
24Louisiana~30K1.01×
25North Carolina~60K1.00×
26South Carolina~30K0.98×
27Oklahoma~20K0.97×
28Delaware~5K0.97×
29Kansas~10K0.96×
30Washington~40K0.95×
31Kentucky~20K0.94×
32Mississippi~10K0.91×
33Arkansas~10K0.91×
34Indiana~30K0.88×
35Pennsylvania~60K0.87×
36New Hampshire~7K0.87×
37North Dakota~4K0.87×
38South Dakota~4K0.85×
39Idaho~8K0.84×
40Alaska~3K0.79×
41Wisconsin~20K0.78×
42Minnesota~20K0.78×
43Missouri~20K0.77×
44West Virginia~7K0.76×
45Montana~4K0.76×
46Hawaii~6K0.75×
47Ohio~40K0.73×
48Vermont~3K0.73×
49Maine~5K0.71×
50Michigan~40K0.70×
Fig. 06

Affinity by region

Affinity by region — Hoy (TV series), United States
0.70×1.00×1.82×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Hoy (TV series) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Hoy (TV series) audience
#·InterestCategoryAffinity×
01El PaísNews15.72×
02Liga MXSports11.54×
03Atlético MadridSports11.14×
04Lyric poetryLiterature9.78×
05Viola DavisMovies & TV8.86×
06Saw (franchise)Movies & TV8.60×
07San Diego PadresSports8.00×
08Colorado RockiesSports7.12×
09Milwaukee BrewersSports6.85×
10MalaysiaTravel & Leisure5.92×
11Pittsburgh PiratesSports5.48×
12Western UnionBusiness & Career5.46×
13Web serverTechnology & Electronics5.19×
14Spanish languagePolitics & Society4.92×
15Las VegasTravel & Leisure4.81×
16Detroit TigersSports4.36×
17Real Madrid C.F.Sports3.00×
18FC BarcelonaSports2.83×
19The UPS StoreShopping2.34×
20WalgreensShopping1.82×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Hoy (TV series) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Hoy (TV series) audience · What stands out
TraitClusterDeviationScore
SpiritualityBALANCE2.63×
Price SensitivityPREMIUM1.40×
Urban LifestyleOPEN1.33×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Hoy (TV series) audience · Rather not
TraitClusterDeviationScore
SustainabilityBALANCE0.21×
Pet OwnershipJOY0.72×
Social Media UsageJOY0.73×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Hoy (TV series) have in United States?

Hoy (TV series) has an estimated audience of 2,001,187 people in United States, concentrated in Texas and California.

02

What is the gender split and age of Hoy (TV series) viewers?

59.2% of Hoy (TV series) fans are female, 40.8% are male, with an average age of 37.9 years.

03

Which brands do Hoy (TV series) fans like most?

Hoy (TV series) fans show strongest brand affinity for Liga MX (11.54×), Las Vegas (4.81×), and Milwaukee Brewers (6.85×) over the country average.

04

Where do Hoy (TV series) fans live in United States?

Hoy (TV series) fans in United States are most concentrated in Texas (reach ~300K), California (reach ~300K), and Florida (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Hoy (TV series) fans also like?

Beyond Hoy (TV series) itself, the audience over-indexes on Las Vegas (4.81×), Milwaukee Brewers (6.85×), Spanish language (4.92×), and El País (15.72×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Hoy (TV series). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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