A data profile of the people who buy, follow and care about Daily News and Analysis in Finland — modelled from more than twelve digital signal sources. Daily News and Analysis has an estimated audience of 1,758,685 people in Finland.
Daily News and Analysis has an estimated audience of 1,758,685 people in Finland. 41.2% are female, 58.8% are male, average age 46.2. Top brand affinities: FIFA World Cup, Subway, Online banking, Online food ordering, Premier League.
Top brand affinities include FIFA World Cup, Subway, Online banking, with strongest over-indexing on FIFA World Cup (2.46× the country average).
Demographically, the Daily News and Analysis audience skews more male with an average age of 46.2, and over-indexes on personality traits such as Spirituality, Individualism.
The typical Daily News and Analysis fan in Finland is more male, around 46.2 years old, with strong Spirituality tendencies and a notable affinity for FIFA World Cup.
The key figures that characterise the Daily News and Analysis profile in Finland.
41.2% are female, 58.8% are male, average age 46.2.
| Metric | Value |
|---|---|
| Female | 41.2% |
| Male | 58.8% |
| Average age | 46.2 |
| Estimated audience size | 1,758,685 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 8% | |
| 20-29 | 13% | |
| 30-39 | 16% | |
| 40-49 | 25% | |
| 50+ | 38% |
of the worldwide Daily News and Analysis audience comes from Finland.
| Country | Share |
|---|---|
| United States | 14.3% |
| Japan | 12.9% |
| France | 9.5% |
The strongest cross-interests of the Daily News and Analysis audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Poker | Games | 2.71× | ||
| 02 | FIFA World Cup | Sports | 2.46× | ||
| 03 | Electronic Arts | Games | 2.21× | ||
| 04 | Online banking | Business & Career | 2.15× | ||
| 05 | Online food ordering | Food & Beverages | 2.08× | ||
| 06 | Subway | Food & Beverages | 2.00× | ||
| 07 | McDonald's | Food & Beverages | 1.79× | ||
| 08 | WWE | Sports | 1.74× | ||
| 09 | UEFA Europa League | Sports | 1.74× | ||
| 10 | Cricket | Sports | 1.74× | ||
| 11 | Premier League | Sports | 1.67× | ||
| 12 | Zarbex | Internet & Social Media | 1.60× | ||
| 13 | Bundesliga | Sports | 1.59× | ||
| 14 | Casino games | Games | 1.58× | ||
| 15 | Ultimate Fighting Championship | Sports | 1.57× | ||
| 16 | Red Bull | Food & Beverages | 1.55× | ||
| 17 | Serie A | Sports | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 1.33× | |
| Individualism | JOY | 1.16× | |
| Healthy Lifestyle | BALANCE | 1.13× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 0.66× | |
| Sports Activity | POWER | 0.93× | |
| Social Media Usage | JOY | 0.95× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Finland who actively search for Daily News and Analysis. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Finland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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