A data profile of the people who buy, follow and care about Ryobi in Finland — modelled from more than twelve digital signal sources. Ryobi has an estimated audience of 77,048 people in Finland.
Ryobi has an estimated audience of 77,048 people in Finland. 18.8% are female, 81.2% are male, average age 44.0. Top brand affinities: Prisma, Ice Hockey World Championships, MTV3, Elisa (Italian singer), Machine.
Top brand affinities include Prisma, Ice Hockey World Championships, MTV3, with strongest over-indexing on Prisma (1.92× the country average).
Demographically, the Ryobi audience skews more male with an average age of 44.0, and over-indexes on personality traits such as Patriotism, Quality Awareness.
The typical Ryobi fan in Finland is more male, around 44.0 years old, with strong Patriotism tendencies and a notable affinity for Prisma.
The key figures that characterise the Ryobi profile in Finland.
18.8% are female, 81.2% are male, average age 44.0.
| Metric | Value |
|---|---|
| Female | 18.8% |
| Male | 81.2% |
| Average age | 44.0 |
| Estimated audience size | 77,048 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 10% | |
| 20-29 | 15% | |
| 30-39 | 20% | |
| 40-49 | 25% | |
| 50+ | 30% |
of the worldwide Ryobi audience comes from Finland.
| Country | Share |
|---|---|
| United States | 30.7% |
| United Kingdom | 10.5% |
| Australia | 8.0% |
The strongest cross-interests of the Ryobi audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Milwaukee | Travel & Leisure | 8.84× | ||
| 02 | Machining | Business & Career | 6.29× | ||
| 03 | Wrench | Home & Garden | 6.20× | ||
| 04 | Hammer | Home & Garden | 6.20× | ||
| 05 | Drill | Home & Garden | 5.59× | ||
| 06 | Hand tool | Home & Garden | 5.11× | ||
| 07 | Machine | Business & Career | 4.55× | ||
| 08 | Engine | Cars & Mobility | 3.89× | ||
| 09 | Tire | Cars & Mobility | 3.67× | ||
| 10 | City Market (US grocery store chain) | Brand | 2.31× | ||
| 11 | Vehicles | Cars & Mobility | 2.01× | ||
| 12 | Prisma | Music & Radio | 1.92× | ||
| 13 | Ice Hockey World Championships | Sports | 1.89× | ||
| 14 | MTV3 | Movies & TV | 1.80× | ||
| 15 | Biltema | Business & Career | 1.79× | ||
| 16 | Gigantti | Shopping | 1.77× | ||
| 17 | Elisa (Italian singer) | Music & Radio | 1.64× | ||
| 18 | Chat GPT | Technology & Electronics | 1.64× | ||
| 19 | Liiga | Sports | 1.56× | ||
| 20 | Google Maps | Internet & Social Media | 1.55× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 1.92× | |
| Quality Awareness | PREMIUM | 1.82× | |
| Sustainability | BALANCE | 1.63× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 0.65× | |
| Community Orientation | OPEN | 0.82× | |
| Creativity | OPEN | 0.92× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Finland who actively search for Ryobi. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Finland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
Source: Rascasse Audience Intelligence — modeled from anonymized, multi-source behavioral signals (search, social, events), updated monthly. Data status: 09/2026.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.