Rascasse Audience Intelligence

Charli XCX Audience in United States

Charli XCX has an estimated audience of 4.7M people in United States.

#32among Pop in United States#728among people in United States#556in Music & Radio

The average Charli XCX fan in United States is 34.1 years old, more female, and lives primarily in California.

By number of fans, Charli XCX ranks #29 among the 1581 objects in Pop in United States — 1.6× the group median.

Its fans are 6.0 years younger than the group average of 40.1.

Women make up 61.0% of the fan base, 1.9 percentage points more than the group average.

Compared with the other 1580 objects in Pop, Charli XCX fans stand out for their interest in SOPHIE, The Dare and Ninajirachi.

Most fans live in California, New York, Texas.

Top affinities include SOPHIE, The Dare, Ninajirachi, with strongest over-indexing on SOPHIE (168.55× the country average).

Demographically, the Charli XCX audience skews more female with an average age of 34.1, and over-indexes on personality traits such as Indulgence, Design Affinity.

The typical Charli XCX fan in United States is more female, around 34.1 years old, with strong Indulgence tendencies and a notable affinity for SOPHIE.

Category: Music & Radio · Type: Person · Subtype: Pop

Data status: Q2/2026 · Source & method

Section 01

At a glance

Audience size
4.7M
in United States
Gender
61.0%♀
39.0% male
Age
34.1
average years
Country rank
#6974
among all objects in United States
Fig. 01

Search interest · 12-month trend

-48%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Demographics of Charli XCX fans

61.0% are female, 39.0% are male, average age 34.1.

Fig. 02

Gender split

61.0%
Female
39.0%
Male
Demographic split for Charli XCX audience in United States
MetricValue
Female61.0%
Male39.0%
Average age34.1
Estimated audience size4.7M
Fig. 03

Age distribution

Ø 34.1
average years
Age distribution of the Charli XCX audience in United States
Age bracketShare%
16-2437%
25-3421%
35-4415%
45-5414%
55+13%
Fig. 04

Worldwide distribution

34.0%

of the worldwide Charli XCX audience comes from United States.

Worldwide audience distribution share by country for Charli XCX
CountryShare
United States34.0%
United Kingdom10.9%
Canada4.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

Charli XCX fans by region: top regions in United States
#RegionReachAffinity×
01Washington, District of Columbia~20K1.95×
02New York~500K1.65×
03Massachusetts~200K1.53×
04Oregon~90K1.46×
05California~800K1.43×
06Washington~200K1.39×
07Illinois~200K1.30×
08Connecticut~60K1.27×
09Vermont~10K1.26×
10New Jersey~200K1.23×
11Rhode Island~20K1.22×
12Colorado~100K1.21×
13Minnesota~90K1.18×
14Pennsylvania~200K1.16×
15Maine~20K1.14×
16Maryland~100K1.12×
17Virginia~100K1.08×
18New Hampshire~20K1.06×
19Utah~50K1.05×
20Michigan~100K1.01×
21Nevada~40K0.98×
22Ohio~200K0.97×
23Arizona~100K0.97×
24Missouri~80K0.97×
25Wisconsin~80K0.97×
26Texas~300K0.95×
27North Carolina~100K0.91×
28Tennessee~90K0.91×
29Georgia~100K0.90×
30Florida~300K0.89×
31New Mexico~30K0.89×
32Delaware~10K0.89×
33Kansas~40K0.86×
34Nebraska~20K0.86×
35Kentucky~50K0.85×
36Indiana~80K0.84×
37Montana~10K0.84×
38Hawaii~20K0.83×
39Idaho~20K0.82×
40Iowa~40K0.81×
41Oklahoma~40K0.80×
42Louisiana~50K0.77×
43Alaska~8K0.75×
44South Carolina~60K0.74×
45Arkansas~30K0.74×
46West Virginia~20K0.72×
47North Dakota~8K0.72×
48South Dakota~8K0.65×
49Alabama~40K0.59×
50Mississippi~20K0.55×
Fig. 06

Affinity by region

Affinity by region — Charli XCX, United States
0.55×1.00×1.95×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the Charli XCX audience vs. the country average
#·InterestCategoryAffinity×
01SOPHIEMusic & Radio168.55×
02The DareMusic & Radio167.13×
03NinajirachiMusic & Radio158.46×
04Magdalena BayMusic & Radio143.17×
05Zara LarssonMusic & Radio112.37×
06Bandon Dunes Golf ResortSports93.95×
07Chappell RoanMusic & Radio85.65×
08SlayyyterMusic & Radio73.35×
09Kim PetrasMusic & Radio63.03×
10American patriotismPolitics & Society59.86×
11PinkPantheressMusic & Radio56.50×
12Firestone Complete Auto CareCars & Mobility49.13×
13XXXTentacionMusic & Radio43.87×
14Inglourious BasterdsMovies & TV38.50×
15Dazed & Confused (magazine)Fashion & Accessoires35.21×
16Chumba CasinoTravel & Leisure30.23×
17Madison BeerMusic & Radio19.36×
18Hailee SteinfeldMovies & TV15.54×
19Sabrina CarpenterMusic & Radio12.52×
20Macy'sShopping10.29×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the Charli XCX audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the Charli XCX audience vs. the country average · What stands out
TraitClusterDeviationScore
IndulgenceJOY2.15×
Design AffinityPREMIUM2.15×
SustainabilityBALANCE1.90×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the Charli XCX audience vs. the country average · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.72×
Need for SecurityCONSERVATISM0.73×
DIY MentalityTHRILL0.80×
0×1.00× baseline2×
Appendix

Explore more audiences

More Pop audiences in United States

See Charli XCX audiences in other countries

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in United States with measurable interest in Charli XCX over the last 12 months. Modelled, not counted; people interested in several persons count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
07/2025 – 06/2026 · updated quarterly · data status Q2/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q2/2026, rascasse.com/explore/us/charli-xcx-20318” · Methodology