A data profile of the people who buy, follow and care about Nagui in France — modelled from more than twelve digital signal sources. Nagui has an estimated audience of 3,479,458 people in France.
The average Nagui fan in France is 44.4 years old, more male, and lives primarily in Île-de-France.
The audience is concentrated in Île-de-France, Auvergne-Rhône-Alpes, Nouvelle-Aquitaine.
Top brand affinities include TV game shows, Tour de France, Phil Collins, with strongest over-indexing on TV game shows (4.59× the country average).
Demographically, the Nagui audience skews more male with an average age of 44.4, and over-indexes on personality traits such as Community Orientation, Convenience Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.
The typical Nagui fan in France is more male, around 44.4 years old, with strong Community Orientation tendencies and a notable affinity for TV game shows.
The key figures that characterise the Nagui profile in France.
42.8% are female, 57.2% are male, average age 44.4.
| Metric | Value |
|---|---|
| Female | 42.8% |
| Male | 57.2% |
| Average age | 44.4 |
| Estimated audience size | 3,479,458 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 4% | |
| 20-29 | 9% | |
| 30-39 | 37% | |
| 40-49 | 28% | |
| 50+ | 22% |
of the worldwide Nagui audience comes from France.
| Country | Share |
|---|---|
| France | 95.1% |
| Belgium | 3.9% |
| Spain | 0.4% |
Where the Nagui audience in France is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Centre-Val de Loire | ~100K | 1.21× | |
| 02 | Nouvelle-Aquitaine | ~300K | 1.20× | |
| 03 | Pays de la Loire | ~200K | 1.18× | |
| 04 | Normandy | ~100K | 1.17× | |
| 05 | Bourgogne-Franche-Comté | ~100K | 1.13× | |
| 06 | Brittany | ~100K | 1.10× | |
| 07 | Occitanie | ~200K | 0.99× | |
| 08 | Auvergne-Rhône-Alpes | ~300K | 0.96× | |
| 09 | Hauts-de-France | ~200K | 0.96× | |
| 10 | Grand Est | ~200K | 0.95× | |
| 11 | Provence-Alpes-Côte d'Azur | ~200K | 0.88× | |
| 12 | Île-de-France | ~300K | 0.70× | |
| 13 | Corsica | ~8K | 0.61× |
The strongest cross-interests of the Nagui audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Phil Collins | Music & Radio | 5.38× | ||
| 02 | Robbie Williams | Music & Radio | 5.26× | ||
| 03 | TV game shows | Movies & TV | 4.59× | ||
| 04 | Pink Floyd | Music & Radio | 4.58× | ||
| 05 | Mediapart | News | 2.75× | ||
| 06 | France 2 | Movies & TV | 2.29× | ||
| 07 | Zoo | Kids & Family | 1.97× | ||
| 08 | Lidl | Shopping | 1.92× | ||
| 09 | Documentary movies | Movies & TV | 1.91× | ||
| 10 | Energy | Home & Garden | 1.81× | ||
| 11 | Lego | Kids & Family | 1.76× | ||
| 12 | Midi Libre | News | 1.76× | ||
| 13 | EBay | Shopping | 1.71× | ||
| 14 | Carrefour | Shopping | 1.67× | ||
| 15 | Animated movies | Movies & TV | 1.64× | ||
| 16 | Heavy metal music | Music & Radio | 1.64× | ||
| 17 | Rock music | Music & Radio | 1.63× | ||
| 18 | Tour de France | Sports | 1.61× | ||
| 19 | Classical music | Music & Radio | 1.60× | ||
| 20 | La Banque postale | Business & Career | 1.56× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 2.02× | |
| Convenience Orientation | PREMIUM | 1.39× | |
| Tradition | CONSERVATISM | 1.29× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Career Orientation | POWER | 0.62× | |
| Design Affinity | PREMIUM | 0.63× | |
| Luxury Orientation | PREMIUM | 0.71× |
Nagui has an estimated audience of 3,479,458 people in France, concentrated in Île-de-France and Auvergne-Rhône-Alpes.
42.8% of Nagui fans are female, 57.2% are male, with an average age of 44.4 years.
Nagui fans show strongest brand affinity for TV game shows (4.59×), Tour de France (1.61×), and Phil Collins (5.38×) over the country average.
Nagui fans in France are most concentrated in Île-de-France (reach ~300K), Auvergne-Rhône-Alpes (reach ~300K), and Nouvelle-Aquitaine (reach ~300K). These three regions account for the largest share of the active audience.
Beyond Nagui itself, the audience over-indexes on Tour de France (1.61×), Phil Collins (5.38×), Lidl (1.92×), and France 2 (2.29×) compared to the France average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in France who actively search for Nagui. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across France. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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