A data profile of the people who buy, follow and care about RMC (France) in France — modelled from more than twelve digital signal sources. RMC (France) has an estimated audience of 2,431,805 people in France.
The average RMC (France) fan in France is 40.6 years old, more male, and lives primarily in Île-de-France.
The audience is concentrated in Île-de-France, Auvergne-Rhône-Alpes, Occitanie.
Top brand affinities include Kofta, Jonny Wilkinson, MSN, with strongest over-indexing on Kofta (80.6× the country average).
Demographically, the RMC (France) audience skews more male with an average age of 40.6, and over-indexes on personality traits such as Price Sensitivity, Career Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.
The typical RMC (France) fan in France is more male, around 40.6 years old, with strong Price Sensitivity tendencies and a notable affinity for Kofta.
The key figures that characterise the RMC (France) profile in France.
23.3% are female, 76.7% are male, average age 40.6.
| Metric | Value |
|---|---|
| Female | 23.3% |
| Male | 76.7% |
| Average age | 40.6 |
| Estimated audience size | 2,431,805 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 14% | |
| 20-29 | 22% | |
| 30-39 | 21% | |
| 40-49 | 20% | |
| 50+ | 23% |
of the worldwide RMC (France) audience comes from France.
| Country | Share |
|---|---|
| France | 71.7% |
| Italy | 9.5% |
| United States | 3.1% |
Where the RMC (France) audience in France is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Occitanie | ~300K | 1.33× | |
| 02 | Nouvelle-Aquitaine | ~300K | 1.29× | |
| 03 | Auvergne-Rhône-Alpes | ~300K | 1.22× | |
| 04 | Provence-Alpes-Côte d'Azur | ~200K | 1.20× | |
| 05 | Brittany | ~100K | 1.17× | |
| 06 | Île-de-France | ~500K | 1.09× | |
| 07 | Pays de la Loire | ~100K | 1.03× | |
| 08 | Centre-Val de Loire | ~80K | 0.94× | |
| 09 | Bourgogne-Franche-Comté | ~80K | 0.87× | |
| 10 | Normandy | ~90K | 0.77× | |
| 11 | Hauts-de-France | ~200K | 0.73× | |
| 12 | Corsica | ~8K | 0.72× | |
| 13 | Grand Est | ~100K | 0.66× |
The strongest cross-interests of the RMC (France) audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Kofta | Food & Beverages | 80.60× | ||
| 02 | Jonny Wilkinson | Sports | 44.99× | ||
| 03 | Dan Carter | Sports | 40.09× | ||
| 04 | Tesco | Shopping | 16.11× | ||
| 05 | Paul Pogba | Sports | 9.83× | ||
| 06 | Couscous | Food & Beverages | 9.16× | ||
| 07 | FIP (radio station) | Music & Radio | 7.97× | ||
| 08 | Moroccan cuisine | Food & Beverages | 6.48× | ||
| 09 | Six Nations Championship | Sports | 5.10× | ||
| 10 | MSN | News | 4.53× | ||
| 11 | L'Équipe | Sports | 4.27× | ||
| 12 | Eurosport | Sports | 3.09× | ||
| 13 | Olympique Lyonnais (Ladies) | Sports | 2.35× | ||
| 14 | Foot Mercato | Sports | 2.26× | ||
| 15 | RC Lens | Sports | 2.19× | ||
| 16 | France Info | Movies & TV | 1.95× | ||
| 17 | Olympique de Marseille | Sports | 1.93× | ||
| 18 | Internet & Social Media | 1.82× | |||
| 19 | Intermarché | Shopping | 1.79× | ||
| 20 | Soccer | Sports | 1.70× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 1.35× | |
| Career Orientation | POWER | 1.32× | |
| Sports Activity | POWER | 1.26× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Pet Ownership | JOY | 0.86× | |
| Extroversion | THRILL | 0.93× | |
| Luxury Orientation | PREMIUM | 0.95× |
RMC (France) has an estimated audience of 2,431,805 people in France, concentrated in Île-de-France and Auvergne-Rhône-Alpes.
23.3% of RMC (France) fans are female, 76.7% are male, with an average age of 40.6 years.
RMC (France) fans show strongest brand affinity for Kofta (80.6×), Jonny Wilkinson (44.99×), and MSN (4.53×) over the country average.
RMC (France) fans in France are most concentrated in Île-de-France (reach ~500K), Auvergne-Rhône-Alpes (reach ~300K), and Occitanie (reach ~300K). These three regions account for the largest share of the active audience.
Beyond RMC (France) itself, the audience over-indexes on Jonny Wilkinson (44.99×), MSN (4.53×), L'Équipe (4.27×), and Dan Carter (40.09×) compared to the France average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in France who actively search for RMC (France). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across France. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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