A data profile of the people who buy, follow and care about Toulouse in France — modelled from more than twelve digital signal sources. Toulouse has an estimated audience of 3,568,787 people in France.
The average Toulouse fan in France is 42.9 years old, balanced, and lives primarily in Occitanie.
The audience is concentrated in Occitanie, Île-de-France, Nouvelle-Aquitaine.
Top brand affinities include Love & Sex, Christmas Gift, Kitchen garden, with strongest over-indexing on Love & Sex (258.79× the country average).
Demographically, the Toulouse audience skews balanced with an average age of 42.9, and over-indexes on personality traits such as Mindfulness, Quality Awareness.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.
The typical Toulouse fan in France is balanced, around 42.9 years old, with strong Mindfulness tendencies and a notable affinity for Love & Sex.
The key figures that characterise the Toulouse profile in France.
52.7% are female, 47.3% are male, average age 42.9.
| Metric | Value |
|---|---|
| Female | 52.7% |
| Male | 47.3% |
| Average age | 42.9 |
| Estimated audience size | 3,568,787 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 12% | |
| 20-29 | 17% | |
| 30-39 | 19% | |
| 40-49 | 22% | |
| 50+ | 29% |
of the worldwide Toulouse audience comes from France.
| Country | Share |
|---|---|
| France | 63.1% |
| United States | 4.0% |
| Spain | 3.7% |
Where the Toulouse audience in France is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Occitanie | ~1.5M | 4.96× | |
| 02 | Nouvelle-Aquitaine | ~400K | 1.35× | |
| 03 | Île-de-France | ~600K | 0.90× | |
| 04 | Provence-Alpes-Côte d'Azur | ~200K | 0.79× | |
| 05 | Auvergne-Rhône-Alpes | ~300K | 0.75× | |
| 06 | Pays de la Loire | ~100K | 0.63× | |
| 07 | Centre-Val de Loire | ~90K | 0.63× | |
| 08 | Brittany | ~100K | 0.59× | |
| 09 | Bourgogne-Franche-Comté | ~80K | 0.55× | |
| 10 | Grand Est | ~200K | 0.53× | |
| 11 | Normandy | ~90K | 0.50× | |
| 12 | Hauts-de-France | ~100K | 0.47× | |
| 13 | Corsica | ~8K | 0.43× |
The strongest cross-interests of the Toulouse audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Love & Sex | Kids & Family | 258.79× | ||
| 02 | Selfridges | Shopping | 205.04× | ||
| 03 | Christmas Gift | Kids & Family | 35.26× | ||
| 04 | Christmas tree | Kids & Family | 23.38× | ||
| 05 | Kitchen garden | Home & Garden | 18.09× | ||
| 06 | Zoom lens | Technology & Electronics | 17.73× | ||
| 07 | Broadcasting of sports events | Movies & TV | 17.51× | ||
| 08 | Hormone | Health | 14.11× | ||
| 09 | Breast Cancer awareness | Health | 13.88× | ||
| 10 | Dentistry | Business & Career | 13.74× | ||
| 11 | Girl power | Politics & Society | 11.48× | ||
| 12 | Single-lens reflex camera | Technology & Electronics | 9.37× | ||
| 13 | Burnout (psychology) | Health | 8.26× | ||
| 14 | Sustainable products | Politics & Society | 7.56× | ||
| 15 | New Testament | Politics & Society | 7.13× | ||
| 16 | Improvisation | Music & Radio | 5.03× | ||
| 17 | Real property | Home & Garden | 2.50× | ||
| 18 | Midi Libre | News | 2.29× | ||
| 19 | MSN | News | 1.79× | ||
| 20 | EBay | Shopping | 1.72× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 2.34× | |
| Quality Awareness | PREMIUM | 1.59× | |
| Individualism | JOY | 1.32× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| DIY Mentality | THRILL | 0.80× | |
| Family Orientation | CONSERVATISM | 0.84× | |
| Community Orientation | OPEN | 0.85× |
Toulouse has an estimated audience of 3,568,787 people in France, concentrated in Occitanie and Île-de-France.
52.7% of Toulouse fans are female, 47.3% are male, with an average age of 42.9 years.
Toulouse fans show strongest brand affinity for Love & Sex (258.79×), Christmas Gift (35.26×), and Kitchen garden (18.09×) over the country average.
Toulouse fans in France are most concentrated in Occitanie (reach ~1.5M), Île-de-France (reach ~600K), and Nouvelle-Aquitaine (reach ~400K). These three regions account for the largest share of the active audience.
Beyond Toulouse itself, the audience over-indexes on Christmas Gift (35.26×), Kitchen garden (18.09×), Broadcasting of sports events (17.51×), and Zoom lens (17.73×) compared to the France average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in France who actively search for Toulouse. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across France. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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