Popularity ranking · United Kingdom

The 100 most popular Field of Studies in United Kingdom

This curated ranking covers the 100 largest field of studies in United Kingdom, ordered by estimated audience size from Rascasse's anonymized search-behavior signals. Out of 572 field of studies tracked in United Kingdom, the 100 ranked here account for the largest measured audience reach. Education, Architecture and Entrepreneurship lead the list with a combined estimated audience of 60M people. Across all 100 entries the average audience size is 7.7M, and the largest, Education, reaches around 21M people in United Kingdom. Audience size is the estimated number of unique people in United Kingdom who actively engage with each field of study, derived from search demand signals. Rankings reflect search-behavior signals collected across United Kingdom and are refreshed weekly.

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How to read this list

Rank

Position in the Top 100, sorted by audience size from largest to smallest. Updated weekly.

Audience size

Estimated number of unique people in United Kingdom who actively engage with this audience, derived from anonymized search-behavior signals.

Country share

Share of the global audience that is active in United Kingdom. A higher value means the audience is more locally concentrated here.

Avg age

Average age in years across the people who engage with this audience in United Kingdom, derived from anonymized search-behavior signals. A dash means demographic data is not yet available.

Female share

Share of women among the people who engage with this audience in United Kingdom. 50% is gender-balanced; values above mean female-skewed, below mean male-skewed.

Ranking

Rank Audience Audience size Avg age Female share Subtype
76 Computer security 4M 44.7 45.1% Field of study
77 Political science 4M 44.7 50.6% Field of study
78 Small and medium enterprises 4M 45.2 46.5% Field of study
79 Business marketing 4M 42.1 59.8% Field of study
80 Health policy 3.9M 47.7 65.1% Field of study
81 Automotive design 3.8M 42.3 21.6% Field of study
82 Child development 3.8M 38.5 78.9% Field of study
83 Human nutrition 3.7M 48.0 70.1% Field of study
84 Kinesiology 3.7M 46.1 71.3% Field of study
85 Master's degree 3.5M 40.2 57.4% Field of study
86 Chemistry 3.5M 44.1 61.3% Field of study
87 Archaeology 3.3M 47.4 53.7% Field of study
88 Food processing 3.3M 45.0 53.0% Field of study
89 Astronomy 3.3M 41.3 59.7% Field of study
90 Metaphysics 3.3M 41.0 69.5% Field of study
91 Master of Business Administration 3.2M 42.0 52.7% Field of study
92 Systems engineering 3.2M 45.1 39.5% Field of study
93 Social work 3.1M 44.9 73.1% Field of study
94 Plant morphology 3.1M 41.9 74.1% Field of study
95 Physiology 3M 42.5 69.8% Field of study
96 Ecotourism 3M 44.2 51.8% Field of study
97 Privacy policy 2.9M 47.6 54.1% Field of study
98 Software engineering 2.9M 39.0 48.4% Field of study
99 Computer programming 2.9M 38.0 49.9% Field of study
100 Management 2.9M 44.2 54.7% Field of study

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Frequently asked questions

How is this list of the most popular field of studies compiled?

Rascasse aggregates anonymized search-behavior signals across United Kingdom and ranks each field of study by its estimated audience size. Only entries with at least 5 measured entities are listed.

How often is the list updated?

The ranking is refreshed weekly from the latest search-behavior data and re-published as a static page.

What is the largest field of study in United Kingdom?

Education currently leads with an estimated audience of 21M people in United Kingdom.

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