A data profile of the people who buy, follow and care about wizarding world harry potter in United Kingdom — modelled from more than twelve digital signal sources. wizarding world harry potter has an estimated audience of 38,149 people in United Kingdom.
The average wizarding world harry potter fan in United Kingdom is 31.3 years old, more female, and lives primarily in England.
The audience is concentrated in England, Scotland, Wales.
Top brand affinities include The Crown (TV series), Fight Club, Fantastic Beasts and Where to Find Them, with strongest over-indexing on The Crown (TV series) (31.77× the country average).
Demographically, the wizarding world harry potter audience skews more female with an average age of 31.3, and over-indexes on personality traits such as Indulgence, Risk Appetite.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 4 regions tracked by Rascasse.
The typical wizarding world harry potter fan in United Kingdom is more female, around 31.3 years old, with strong Indulgence tendencies and a notable affinity for The Crown (TV series).
The key figures that characterise the wizarding world harry potter profile in United Kingdom.
68.2% are female, 31.8% are male, average age 31.3.
| Metric | Value |
|---|---|
| Female | 68.2% |
| Male | 31.8% |
| Average age | 31.3 |
| Estimated audience size | 38,149 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 38% | |
| 20-29 | 27% | |
| 30-39 | 17% | |
| 40-49 | 12% | |
| 50+ | 7% |
of the worldwide wizarding world harry potter audience comes from United Kingdom.
| Country | Share |
|---|---|
| United States | 29.6% |
| Japan | 28.9% |
| Germany | 7.7% |
Where the wizarding world harry potter audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | England | ~30K | 1.34× | |
| 02 | Wales | ~2K | 0.95× | |
| 03 | Scotland | ~3K | 0.93× | |
| 04 | Northern Ireland | ~1K | 0.93× |
The strongest cross-interests of the wizarding world harry potter audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Fantastic Beasts and Where to Find Them | Pets & Animals | 73.68× | ||
| 02 | Fight Club | Movies & TV | 63.39× | ||
| 03 | Westworld (TV series) | Movies & TV | 39.14× | ||
| 04 | John Wick 2 | Movies & TV | 33.11× | ||
| 05 | The Crown (TV series) | Movies & TV | 31.77× | ||
| 06 | Zootopia | Movies & TV | 26.74× | ||
| 07 | Jason Momoa | Movies & TV | 23.30× | ||
| 08 | Kung Fu Panda | Movies & TV | 22.95× | ||
| 09 | Gal Gadot | Fashion & Accessoires | 22.88× | ||
| 10 | Helen Mirren | Movies & TV | 20.07× | ||
| 11 | Monica Bellucci | Movies & TV | 12.00× | ||
| 12 | Bruce Willis | Movies & TV | 11.13× | ||
| 13 | Roku | Movies & TV | 9.40× | ||
| 14 | Margot Robbie | Movies & TV | 9.39× | ||
| 15 | Harry Potter | Movies & TV | 7.21× | ||
| 16 | Liam Neeson | Movies & TV | 7.06× | ||
| 17 | Millie Bobby Brown | Movies & TV | 6.10× | ||
| 18 | Superman | Movies & TV | 5.90× | ||
| 19 | Batman | Movies & TV | 5.77× | ||
| 20 | Livemusic | Music & Radio | 4.90× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Indulgence | JOY | 1.44× | |
| Risk Appetite | THRILL | 1.37× | |
| Early Adopter Mentality | POWER | 1.37× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 0.62× | |
| Quality Awareness | PREMIUM | 0.68× | |
| Creativity | OPEN | 0.71× |
wizarding world harry potter has an estimated audience of 38,149 people in United Kingdom, concentrated in England and Scotland.
68.2% of wizarding world harry potter fans are female, 31.8% are male, with an average age of 31.3 years.
wizarding world harry potter fans show strongest brand affinity for The Crown (TV series) (31.77×), Fight Club (63.39×), and Fantastic Beasts and Where to Find Them (73.68×) over the country average.
wizarding world harry potter fans in United Kingdom are most concentrated in England (reach ~30K), Scotland (reach ~3K), and Wales (reach ~2K). These three regions account for the largest share of the active audience.
Beyond wizarding world harry potter itself, the audience over-indexes on Fight Club (63.39×), Fantastic Beasts and Where to Find Them (73.68×), Jason Momoa (23.3×), and Harry Potter (7.21×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for wizarding world harry potter. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
Source: Rascasse Audience Intelligence — modeled from anonymized, multi-source behavioral signals (search, social, events), updated monthly. Data status: 09/2026.
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