Rascasse Audience Intelligence

wizarding world harry potter Audience in United States

A data profile of the people who buy, follow and care about wizarding world harry potter in United States — modelled from more than twelve digital signal sources. wizarding world harry potter has an estimated audience of 165,679 people in United States.

#70among Theme park in United States#8560among POI in United States#5497in Travel & Leisure

The average wizarding world harry potter fan in United States is 29.8 years old, more female, and lives primarily in California.

The audience is concentrated in California, Florida, Texas.

Top brand affinities include Fantastic Beasts and Where to Find Them, Disneyland Paris, Teyana Taylor, with strongest over-indexing on Fantastic Beasts and Where to Find Them (84.71× the country average).

Demographically, the wizarding world harry potter audience skews more female with an average age of 29.8, and over-indexes on personality traits such as Community Orientation, Pet Ownership.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical wizarding world harry potter fan in United States is more female, around 29.8 years old, with strong Community Orientation tendencies and a notable affinity for Fantastic Beasts and Where to Find Them.

Category: Travel & Leisure · Type: POI · Subtype: Theme park

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the wizarding world harry potter profile in United States.

Audience size
166K
in United States
Gender
73.4%♀
26.6% male
Age
29.8
average years
Country rank
#63720
POI in United States
Fig. 01

Search interest · 12-month trend

-16%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of wizarding world harry potter fans

73.4% are female, 26.6% are male, average age 29.8.

Fig. 02

Gender split

73.4%
Female
26.6%
Male
Demographic split for wizarding world harry potter audience in United States
MetricValue
Female73.4%
Male26.6%
Average age29.8
Estimated audience size165,679
Fig. 03

Age distribution

Ø 29.8
average years
Age distribution of the wizarding world harry potter audience in United States
Age bracketShare%
16-1944%
20-2925%
30-3916%
40-4911%
50+5%
Fig. 04

Worldwide distribution

29.4%

of the worldwide wizarding world harry potter audience comes from United States.

Worldwide audience distribution share by country for wizarding world harry potter
CountryShare
United States29.4%
Japan28.7%
Germany7.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the wizarding world harry potter audience in United States is strongest.

Fig. 05

Top regions by affinity

wizarding world harry potter fans by region: top regions in United States
#RegionReachAffinity×
01Florida~30K2.45×
02California~40K1.92×
03Utah~2K1.33×
04Alabama~3K1.13×
05Idaho<1K1.13×
06Kentucky~2K1.11×
07Tennessee~4K1.09×
08Arkansas~1K1.08×
09Missouri~3K1.04×
10New Hampshire<1K1.03×
11Maine<1K1.03×
12South Carolina~3K1.02×
13Oklahoma~2K1.02×
14North Dakota<1K1.01×
15Indiana~3K1.00×
16West Virginia<1K1.00×
17South Dakota<1K1.00×
18Alaska<1K1.00×
19Michigan~4K0.99×
20Georgia~5K0.98×
21North Carolina~5K0.98×
22Colorado~3K0.98×
23Kansas~1K0.98×
24Montana<1K0.98×
25Wisconsin~2K0.97×
26Vermont<1K0.97×
27Washington~3K0.96×
28Nebraska<1K0.96×
29Ohio~5K0.95×
30Virginia~4K0.95×
31Rhode Island<1K0.94×
32Louisiana~2K0.93×
33Oregon~2K0.92×
34Hawaii<1K0.92×
35Mississippi~1K0.91×
36New Mexico<1K0.91×
37Nevada~1K0.90×
38Iowa~1K0.90×
39New Jersey~4K0.89×
40Connecticut~1K0.89×
41Texas~10K0.88×
42Massachusetts~3K0.88×
43Illinois~5K0.87×
44Arizona~3K0.87×
45Delaware<1K0.87×
46Maryland~2K0.86×
47Minnesota~2K0.86×
48Pennsylvania~5K0.85×
49Washington, District of Columbia<1K0.85×
50New York~7K0.80×
Fig. 06

Affinity by region

Affinity by region — wizarding world harry potter, United States
0.80×1.00×2.45×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the wizarding world harry potter audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for wizarding world harry potter audience
#·InterestCategoryAffinity×
01Fantastic Beasts and Where to Find ThemPets & Animals84.71×
02SkyfallMovies & TV33.34×
03Disneyland ParisTravel & Leisure24.90×
04BodrumTravel & Leisure21.03×
05International educationBusiness & Career20.00×
06malwarebytesTechnology & Electronics20.00×
07Scarface (1983 film)Movies & TV15.14×
08Teyana TaylorMovies & TV14.92×
09Indiana Jones (franchise)Movies & TV13.68×
10Portrait paintingArts & Culture10.62×
11Superhero fictionLiterature8.63×
12Broadway theatreTravel & Leisure7.93×
13Graphic novelLiterature6.95×
14Watercolor paintingArts & Culture6.17×
15Oil paintingArts & Culture5.94×
16Abstract artArts & Culture5.17×
17Diane KeatonMovies & TV4.94×
18Anime and manga fandomLiterature4.39×
19Modern artArts & Culture3.49×
20Game of ThronesMovies & TV3.39×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the wizarding world harry potter audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by wizarding world harry potter audience · What stands out
TraitClusterDeviationScore
Community OrientationOPEN2.01×
Pet OwnershipJOY1.64×
MindfulnessBALANCE1.59×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by wizarding world harry potter audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.83×
Healthy LifestyleBALANCE0.86×
CreativityOPEN0.88×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does wizarding world harry potter have in United States?

wizarding world harry potter has an estimated audience of 165,679 people in United States, concentrated in California and Florida.

02

What is the gender split and age of wizarding world harry potter fans?

73.4% of wizarding world harry potter fans are female, 26.6% are male, with an average age of 29.8 years.

03

Which brands do wizarding world harry potter fans like most?

wizarding world harry potter fans show strongest brand affinity for Fantastic Beasts and Where to Find Them (84.71×), Disneyland Paris (24.9×), and Teyana Taylor (14.92×) over the country average.

04

Where do wizarding world harry potter fans live in United States?

wizarding world harry potter fans in United States are most concentrated in California (reach ~40K), Florida (reach ~30K), and Texas (reach ~10K). These three regions account for the largest share of the active audience.

05

What other brands do wizarding world harry potter fans also like?

Beyond wizarding world harry potter itself, the audience over-indexes on Disneyland Paris (24.9×), Teyana Taylor (14.92×), Broadway theatre (7.93×), and Scarface (1983 film) (15.14×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for wizarding world harry potter. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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