A data profile of the people who buy, follow and care about Bekasi in Indonesia — modelled from more than twelve digital signal sources. Bekasi has an estimated audience of 2,381,327 people in Indonesia.
Bekasi has an estimated audience of 2,381,327 people in Indonesia. 55.1% are female, 44.9% are male, average age 32.0. Top brand affinities: Traveloka, Real estate investment club, Cashback reward program, FamilyMart, Garuda Indonesia.
Top brand affinities include Traveloka, Real estate investment club, Cashback reward program, with strongest over-indexing on Traveloka (2.06× the country average).
Demographically, the Bekasi audience skews more female with an average age of 32.0, and over-indexes on personality traits such as Need for Security, Career Orientation.
The typical Bekasi fan in Indonesia is more female, around 32.0 years old, with strong Need for Security tendencies and a notable affinity for Traveloka.
The key figures that characterise the Bekasi profile in Indonesia.
55.1% are female, 44.9% are male, average age 32.0.
| Metric | Value |
|---|---|
| Female | 55.1% |
| Male | 44.9% |
| Average age | 32.0 |
| Estimated audience size | 2,381,327 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 30% | |
| 20-29 | 35% | |
| 30-39 | 17% | |
| 40-49 | 10% | |
| 50+ | 7% |
of the worldwide Bekasi audience comes from Indonesia.
| Country | Share |
|---|---|
| Indonesia | 61.6% |
| South Korea | 11.2% |
| Japan | 6.9% |
The strongest cross-interests of the Bekasi audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Real estate investment club | Business & Career | 3.16× | ||
| 02 | Exfoliation (cosmetology) | Beauty & Wellness | 2.55× | ||
| 03 | Traveloka | Travel & Leisure | 2.06× | ||
| 04 | Real estate investment trust | Business & Career | 1.97× | ||
| 05 | Garuda Indonesia | Travel & Leisure | 1.86× | ||
| 06 | AFC Ajax | Sports | 1.86× | ||
| 07 | Fast fashion | Fashion & Accessoires | 1.82× | ||
| 08 | 7-Eleven | Shopping | 1.73× | ||
| 09 | Scholarship | Kids & Family | 1.72× | ||
| 10 | GitHub | Internet & Social Media | 1.70× | ||
| 11 | FamilyMart | Shopping | 1.63× | ||
| 12 | Self-love | Health | 1.63× | ||
| 13 | Modern architecture | Arts & Culture | 1.62× | ||
| 14 | Astro (Malaysian satellite television) | Movies & TV | 1.62× | ||
| 15 | Digital art | Arts & Culture | 1.61× | ||
| 16 | CIMB | Business & Career | 1.60× | ||
| 17 | Maybank | Business & Career | 1.57× | ||
| 18 | Flower bouquet | Home & Garden | 1.57× | ||
| 19 | Cashback reward program | Shopping | 1.55× | ||
| 20 | Allkpop | Music & Radio | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 1.21× | |
| Career Orientation | POWER | 1.19× | |
| Sustainability | BALANCE | 1.17× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 0.71× | |
| Price Sensitivity | PREMIUM | 0.75× | |
| Extroversion | THRILL | 0.83× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Indonesia who actively search for Bekasi. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Indonesia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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