A data profile of the people who buy, follow and care about Steam in Indonesia — modelled from more than twelve digital signal sources. Steam has an estimated audience of 2,405,498 people in Indonesia.
The average Steam fan in Indonesia is 30.2 years old, more male, and lives primarily in West Java.
The audience is concentrated in West Java, East Java, Jakarta.
Top brand affinities include Angel City FC, Orlando Pride, Washington Spirit, with strongest over-indexing on Angel City FC (1.73× the country average).
Compared to the country baseline, this audience shows distinctive patterns across 16 brand affinities and 34 regions tracked by Rascasse.
The typical Steam fan in Indonesia is more male, around 30.2 years old, with a notable affinity for Angel City FC.
The key figures that characterise the Steam profile in Indonesia.
29.5% are female, 70.5% are male, average age 30.2.
| Metric | Value |
|---|---|
| Female | 29.5% |
| Male | 70.5% |
| Average age | 30.2 |
| Estimated audience size | 2,405,498 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 37% | |
| 20-29 | 32% | |
| 30-39 | 17% | |
| 40-49 | 9% | |
| 50+ | 4% |
of the worldwide Steam audience comes from Indonesia.
| Country | Share |
|---|---|
| United States | 13.2% |
| China | 9.2% |
| Japan | 8.0% |
Where the Steam audience in Indonesia is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | South Kalimantan | ~50K | 1.48× | |
| 02 | Riau Islands | ~40K | 1.42× | |
| 03 | East Kalimantan | ~50K | 1.40× | |
| 04 | Special Region of Yogyakarta | ~50K | 1.37× | |
| 05 | Jakarta | ~300K | 1.35× | |
| 06 | Central Kalimantan | ~30K | 1.33× | |
| 07 | Banten | ~100K | 1.30× | |
| 08 | West Java | ~500K | 1.25× | |
| 09 | Bangka-Belitung Islands | ~10K | 1.19× | |
| 10 | South Sumatra | ~70K | 1.18× | |
| 11 | West Kalimantan | ~40K | 1.18× | |
| 12 | Bengkulu | ~20K | 1.16× | |
| 13 | West Sumatra | ~50K | 1.12× | |
| 14 | Riau | ~60K | 1.11× | |
| 15 | Jambi | ~30K | 1.10× | |
| 16 | Bali | ~50K | 1.08× | |
| 17 | East Java | ~300K | 1.07× | |
| 18 | Lampung | ~50K | 1.07× | |
| 19 | Central Java | ~200K | 1.05× | |
| 20 | North Sulawesi | ~30K | 1.01× | |
| 21 | North Kalimantan | ~7K | 0.94× | |
| 22 | Aceh | ~30K | 0.91× | |
| 23 | North Sumatra | ~100K | 0.89× | |
| 24 | South Sulawesi | ~60K | 0.87× | |
| 25 | Central Sulawesi | ~20K | 0.77× | |
| 26 | Southeast Sulawesi | ~10K | 0.77× | |
| 27 | Gorontalo (disambiguation)(2) | ~8K | 0.76× | |
| 28 | Papua (province) | ~10K | 0.71× | |
| 29 | West Papua | ~5K | 0.67× | |
| 30 | West Nusa Tenggara | ~20K | 0.65× | |
| 31 | West Sulawesi | ~6K | 0.62× | |
| 32 | North Maluku | ~5K | 0.60× | |
| 33 | Maluku | ~6K | 0.53× | |
| 34 | East Nusa Tenggara | ~10K | 0.37× |
The strongest cross-interests of the Steam audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Angel City FC | Sports | 1.73× | ||
| 02 | Orlando Pride | Sports | 1.73× | ||
| 03 | Washington Spirit | Sports | 1.73× | ||
| 04 | Kansas City Current | Sports | 1.73× | ||
| 05 | Utah Royals | Sports | 1.73× | ||
| 06 | San Diego Wave FC | Sports | 1.73× | ||
| 07 | NJ/NY Gotham FC | Sports | 1.73× | ||
| 08 | Houston Dash | Sports | 1.73× | ||
| 09 | Bay FC | Sports | 1.73× | ||
| 10 | North Carolina Courage | Sports | 1.73× | ||
| 11 | Portland Thorns FC | Sports | 1.73× | ||
| 12 | Racing Louisville FC | Sports | 1.73× | ||
| 13 | Seattle Reign FC | Sports | 1.73× | ||
| 14 | Boston Legacy FC | Sports | 1.73× | ||
| 15 | Chicago Stars FC | Sports | 1.73× | ||
| 16 | Denver Summit FC | Sports | 1.73× |
Steam's target market in Indonesia covers an estimated 2,405,498 people, concentrated in West Java and East Java.
29.5% of the Steam audience are female, 70.5% are male, with an average age of 30.2 years.
Steam fans show strongest brand affinity for Angel City FC (1.73×), Orlando Pride (1.73×), and Washington Spirit (1.73×) over the country average.
Steam fans in Indonesia are most concentrated in West Java (reach ~500K), East Java (reach ~300K), and Jakarta (reach ~300K). These three regions account for the largest share of the active audience.
Beyond Steam itself, the audience over-indexes on Orlando Pride (1.73×), Washington Spirit (1.73×), Kansas City Current (1.73×), and Utah Royals (1.73×) compared to the Indonesia average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Indonesia who actively search for Steam. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Indonesia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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