Rascasse Audience Intelligence

Travel agency Audience in Indonesia

A data profile of the people who buy, follow and care about Travel agency in Indonesia — modelled from more than twelve digital signal sources. Travel agency has an estimated audience of 4,323,786 people in Indonesia.

#304among Topic in Indonesia
#36in Travel & Leisure

The average Travel agency fan in Indonesia is 36.4 years old, balanced, and lives primarily in Jakarta.

The audience is concentrated in Jakarta, Bali, West Java.

Category: Travel & Leisure · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-18.

Section 01

At a glance

The key figures that characterise the Travel agency profile in Indonesia.

Audience size
4.3M
in Indonesia
Gender
46.7%♀
53.3% male
Age
36.4
average years
Country rank
#413
Topic in Indonesia
Fig. 01

Search interest · 12-month trend

-13%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Travel agency fans

46.7% are female, 53.3% are male, average age 36.4.

Fig. 02

Gender split

46.7%
Female
53.3%
Male
Demographic split for Travel agency audience in Indonesia
MetricValue
Female46.7%
Male53.3%
Average age36.4
Estimated audience size4,323,786
Fig. 03

Age distribution

Ø 36.4
average years
Age distribution of the Travel agency audience in Indonesia
Age bracketShare%
16-1920%
20-2927%
30-3923%
40-4919%
50+11%
Fig. 04

Worldwide distribution

3.8%

of the worldwide Travel agency audience comes from Indonesia.

Worldwide audience distribution share by country for Travel agency
CountryShare
United States12.5%
United Kingdom7.2%
India5.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Indonesia average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Travel agency audience in Indonesia is strongest.

Fig. 05

Top regions by affinity

Travel agency fans by region: top regions in Indonesia
#RegionReachAffinity×
01Bali~400K4.80×
02East Nusa Tenggara~90K1.91×
03Banten~300K1.75×
04West Nusa Tenggara~90K1.69×
05Central Kalimantan~50K1.38×
06Jakarta~400K1.28×
07Special Region of Yogyakarta~90K1.23×
08West Papua~10K1.04×
09Bangka-Belitung Islands~20K0.97×
10Gorontalo (disambiguation)(2)~20K0.97×
11West Sulawesi~20K0.97×
12North Kalimantan~10K0.97×
13North Maluku~10K0.96×
14Central Sulawesi~40K0.95×
15Papua (province)~20K0.95×
16Maluku~20K0.95×
17North Sulawesi~40K0.94×
18Bengkulu~30K0.94×
19Jambi~50K0.93×
20Southeast Sulawesi~30K0.92×
21South Kalimantan~50K0.89×
22West Sumatra~70K0.87×
23Riau Islands~40K0.87×
24Aceh~50K0.86×
25East Kalimantan~60K0.85×
26West Kalimantan~50K0.83×
27Lampung~70K0.82×
28South Sumatra~90K0.81×
29Riau~80K0.80×
30Central Java~300K0.78×
31South Sulawesi~100K0.75×
32East Java~300K0.71×
33North Sumatra~100K0.71×
34West Java~400K0.60×
Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Travel & Leisure audiences in Indonesia

See Travel agency audiences in other countries

How to read this data

Audience size is the estimated number of people in Indonesia who actively search for Travel agency. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Indonesia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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