A data profile of the people who buy, follow and care about 1080i in Ireland — modelled from more than twelve digital signal sources. 1080i has an estimated audience of 758,943 people in Ireland.
1080i has an estimated audience of 758,943 people in Ireland. 56.7% are female, 43.3% are male, average age 42.5.
Demographically, the 1080i audience skews more female with an average age of 42.5, and over-indexes on personality traits such as Convenience Orientation, Tradition.
The key figures that characterise the 1080i profile in Ireland.
56.7% are female, 43.3% are male, average age 42.5.
| Metric | Value |
|---|---|
| Female | 56.7% |
| Male | 43.3% |
| Average age | 42.5 |
| Estimated audience size | 758,943 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 13% | |
| 20-29 | 16% | |
| 30-39 | 20% | |
| 40-49 | 22% | |
| 50+ | 28% |
of the worldwide 1080i audience comes from Ireland.
| Country | Share |
|---|---|
| United States | 29.4% |
| Brazil | 5.8% |
| United Kingdom | 4.7% |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 1.16× | |
| Tradition | CONSERVATISM | 1.08× | |
| Individualism | JOY | 1.03× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 0.85× | |
| Creativity | OPEN | 0.87× | |
| Luxury Orientation | PREMIUM | 0.87× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Ireland who actively search for 1080i. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Ireland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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