A data profile of the people who buy, follow and care about 1080i in Mexico — modelled from more than twelve digital signal sources. 1080i has an estimated audience of 4,647,446 people in Mexico.
The average 1080i fan in Mexico is 28.2 years old, balanced, and lives primarily in State of Mexico.
The audience is concentrated in State of Mexico, Distrito Federal, Jalisco.
Top brand affinities include Shopping and fashion, Costa Rica, Game consoles, with strongest over-indexing on Shopping and fashion (238× the country average).
Demographically, the 1080i audience skews balanced with an average age of 28.2, and over-indexes on personality traits such as Spirituality, Travelling.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 22 regions tracked by Rascasse.
The typical 1080i fan in Mexico is balanced, around 28.2 years old, with strong Spirituality tendencies and a notable affinity for Shopping and fashion.
The key figures that characterise the 1080i profile in Mexico.
48.3% are female, 51.7% are male, average age 28.2.
| Metric | Value |
|---|---|
| Female | 48.3% |
| Male | 51.7% |
| Average age | 28.2 |
| Estimated audience size | 4,647,446 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 52% | |
| 20-29 | 21% | |
| 30-39 | 13% | |
| 40-49 | 9% | |
| 50+ | 4% |
of the worldwide 1080i audience comes from Mexico.
| Country | Share |
|---|---|
| United States | 29.4% |
| Brazil | 5.8% |
| United Kingdom | 4.7% |
Where the 1080i audience in Mexico is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Campeche | ~40K | 1.15× | |
| 02 | Nayarit | ~50K | 1.11× | |
| 03 | Zacatecas | ~70K | 1.10× | |
| 04 | Tlaxcala | ~60K | 1.09× | |
| 05 | Durango | ~70K | 1.07× | |
| 06 | Aguascalientes | ~60K | 1.04× | |
| 07 | Guerrero | ~100K | 1.03× | |
| 08 | Morelos | ~80K | 1.02× | |
| 09 | Chiapas | ~100K | 1.00× | |
| 10 | Hidalgo | ~100K | 0.99× | |
| 11 | Yucatan | ~100K | 0.99× | |
| 12 | Michoacan de Ocampo | ~200K | 0.98× | |
| 13 | Coahuila de Zaragoza | ~100K | 0.98× | |
| 14 | Chihuahua | ~200K | 0.96× | |
| 15 | Guanajuato | ~200K | 0.95× | |
| 16 | Baja California | ~200K | 0.95× | |
| 17 | Veracruz (state) | ~300K | 0.94× | |
| 18 | Puebla | ~200K | 0.94× | |
| 19 | Jalisco | ~300K | 0.92× | |
| 20 | Nuevo Leon | ~300K | 0.92× | |
| 21 | Distrito Federal | ~500K | 0.88× | |
| 22 | State of Mexico | ~600K | 0.87× |
The strongest cross-interests of the 1080i audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Daily Horoscope | Internet & Social Media | 464.02× | ||
| 02 | Costa Rica | Travel & Leisure | 420.32× | ||
| 03 | Shopping and fashion | Shopping | 238.00× | ||
| 04 | Game consoles | Technology & Electronics | 174.66× | ||
| 05 | Catholic Church | Politics & Society | 126.68× | ||
| 06 | Exfoliation (cosmetology) | Beauty & Wellness | 111.41× | ||
| 07 | Valentine's Day | Kids & Family | 98.34× | ||
| 08 | Broadcasting of sports events | Movies & TV | 88.29× | ||
| 09 | Sarcasm | Politics & Society | 86.37× | ||
| 10 | Travel agency | Travel & Leisure | 76.78× | ||
| 11 | Mobile game | Games | 75.35× | ||
| 12 | El País | News | 66.22× | ||
| 13 | Banana | Food & Beverages | 65.26× | ||
| 14 | Dentistry | Business & Career | 51.82× | ||
| 15 | Orange (fruit) | Food & Beverages | 51.82× | ||
| 16 | Multi-level marketing | Business & Career | 45.11× | ||
| 17 | Sexology | Kids & Family | 40.31× | ||
| 18 | Papaya | Food & Beverages | 39.35× | ||
| 19 | Breastfeeding | Kids & Family | 35.51× | ||
| 20 | Freeware | Technology & Electronics | 32.63× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 26.22× | |
| Travelling | THRILL | 19.92× | |
| Urban Lifestyle | OPEN | 4.57× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Pet Ownership | JOY | 0.82× | |
| Price Sensitivity | PREMIUM | 0.85× | |
| Need for Security | CONSERVATISM | 0.89× |
1080i has an estimated audience of 4,647,446 people in Mexico, concentrated in State of Mexico and Distrito Federal.
48.3% of 1080i fans are female, 51.7% are male, with an average age of 28.2 years.
1080i fans show strongest brand affinity for Shopping and fashion (238×), Costa Rica (420.32×), and Game consoles (174.66×) over the country average.
1080i fans in Mexico are most concentrated in State of Mexico (reach ~600K), Distrito Federal (reach ~500K), and Jalisco (reach ~300K). These three regions account for the largest share of the active audience.
Beyond 1080i itself, the audience over-indexes on Costa Rica (420.32×), Game consoles (174.66×), Catholic Church (126.68×), and Sarcasm (86.37×) compared to the Mexico average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Mexico who actively search for 1080i. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Mexico. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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