1080i Audience in Mexico
1080i has an estimated audience of 4,647,446 people in Mexico. 48.3% are female, 51.7% are male, average age 28.2. Top regions: State of Mexico, Guerrero, Distrito Federal. Top brand affinities: Chris Martin, National Car Rental, Catholic Church, MSN, Pedro Pascal.
The average 1080i fan in Mexico is 28.2 years old, balanced, and lives primarily in State of Mexico. The audience is concentrated in State of Mexico, Guerrero, Distrito Federal. Top brand affinities include Chris Martin, National Car Rental, Catholic Church, with strongest over-indexing on Chris Martin (17.73× the country average). Demographically, the 1080i audience skews balanced with an average age of 28.2, and over-indexes on personality traits such as Spirituality, Travelling. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 22 regions tracked by Rascasse.
Category: Technology & Electronics · Type: Topic
Demographics of 1080i fans
| Metric | Value |
|---|---|
| Female | 48.3% |
| Male | 51.7% |
| Average age | 28.2 |
| Estimated audience size | 4,647,446 |
Audience persona
The typical 1080i fan in Mexico is balanced, around 28.2 years old, with strong Spirituality tendencies and a notable affinity for Chris Martin.
Top regions in Mexico
| Region | Reach | Affinity |
|---|---|---|
| State of Mexico | 166,584 | 0.26× |
| Guerrero | 155,523 | 1.32× |
| Distrito Federal | 148,116 | 0.24× |
| Chiapas | 137,992 | 0.99× |
| Michoacan de Ocampo | 126,341 | 0.79× |
| Veracruz (state) | 121,904 | 0.45× |
| Zacatecas | 116,420 | 1.97× |
| Coahuila de Zaragoza | 112,400 | 0.81× |
| Jalisco | 109,423 | 0.32× |
| Guanajuato | 109,289 | 0.5× |
| Puebla | 108,739 | 0.44× |
| Baja California | 107,152 | 0.56× |
| Durango | 106,335 | 1.65× |
| Chihuahua | 105,039 | 0.65× |
| Tlaxcala | 100,250 | 1.88× |
| Morelos | 98,154 | 1.22× |
| Hidalgo | 98,148 | 0.87× |
| Nayarit | 92,497 | 2.06× |
| Yucatan | 87,610 | 0.91× |
| Campeche | 85,533 | 2.42× |
| Aguascalientes | 83,309 | 1.41× |
| Nuevo Leon | 82,203 | 0.29× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Chris Martin | 17.73× | Music & Radio |
| National Car Rental | 17.97× | Cars & Mobility |
| Catholic Church | 2.93× | Politics & Society |
| MSN | 2.9× | News |
| Pedro Pascal | 3.24× | Movies & TV |
| Banana | 3.01× | Food & Beverages |
| Sarcasm | 3.03× | Politics & Society |
| Game consoles | 2.26× | Technology & Electronics |
| Enterprise Rent-A-Car | 9.84× | Cars & Mobility |
| Travel agency | 2.78× | Travel & Leisure |
| El País | 2.99× | News |
| Wattpad | 3.25× | Internet & Social Media |
| Broadcasting of sports events | 3.76× | Movies & TV |
| Radio | 1.89× | Technology & Electronics |
| Freeware | 2.54× | Technology & Electronics |
| Dentistry | 2.49× | Business & Career |
| Sexology | 2.96× | Kids & Family |
| Papaya | 3.12× | Food & Beverages |
| High school | 2.99× | Business & Career |
| Bruce Willis | 2.45× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Spirituality | BALANCE | 1.59 |
| Travelling | THRILL | 1.29 |
| Urban Lifestyle | OPEN | 1.2 |
| Risk Appetite | THRILL | 1.19 |
| Need for Security | CONSERVATISM | 1.11 |
| Creativity | OPEN | 1.1 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 29.4% |
| Brazil | 5.8% |
| United Kingdom | 4.7% |
See 1080i audiences in other countries
More Technology & Electronics audiences in Mexico
- Fitness and wellness (17,183,611)
- Music (17,018,882)
- Sports (16,043,635)
- Consumer electronics (15,780,014)
- Sports and outdoors (15,708,621)
Frequently asked questions
How many fans does 1080i have in Mexico?
1080i has an estimated audience of 4,647,446 people in Mexico, concentrated in State of Mexico and Guerrero.
What is the gender split and age of 1080i fans?
48.3% of 1080i fans are female, 51.7% are male, with an average age of 28.2 years.
Which brands do 1080i fans like most?
1080i fans show strongest brand affinity for Chris Martin (17.73×), National Car Rental (17.97×), and Catholic Church (2.93×) over the country average.
Where do 1080i fans live in Mexico?
1080i fans in Mexico are most concentrated in State of Mexico (reach 166,584), Guerrero (reach 155,523), and Distrito Federal (reach 148,116). These three regions account for the largest share of the active audience.
What other brands do 1080i fans also like?
Beyond 1080i itself, the audience over-indexes on National Car Rental (17.97×), Catholic Church (2.93×), MSN (2.9×), and Pedro Pascal (3.24×) compared to the Mexico average.
How to read this data
Audience size is the estimated number of people in Mexico who actively search for 1080i. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Mexico. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.