1080i Audience in Mexico
1080i has an estimated audience of 4,647,446 people in Mexico. 48.3% are female, 51.7% are male, average age 28.2. Top regions: State of Mexico, Distrito Federal, Jalisco. Top brand affinities: Shopping and fashion, Costa Rica, Game consoles, Catholic Church, Sarcasm.
The average 1080i fan in Mexico is 28.2 years old, balanced, and lives primarily in State of Mexico. The audience is concentrated in State of Mexico, Distrito Federal, Jalisco. Top brand affinities include Shopping and fashion, Costa Rica, Game consoles, with strongest over-indexing on Shopping and fashion (238× the country average). Demographically, the 1080i audience skews balanced with an average age of 28.2, and over-indexes on personality traits such as Spirituality, Travelling. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 22 regions tracked by Rascasse.
Category: Technology & Electronics · Type: Topic
Demographics of 1080i fans
| Metric | Value |
|---|---|
| Female | 48.3% |
| Male | 51.7% |
| Average age | 28.2 |
| Estimated audience size | 4,647,446 |
Audience persona
The typical 1080i fan in Mexico is balanced, around 28.2 years old, with strong Spirituality tendencies and a notable affinity for Shopping and fashion.
1080i fans by region: top regions in Mexico
| Region | Reach | Affinity |
|---|---|---|
| State of Mexico | ~600K | 0.87× |
| Distrito Federal | ~500K | 0.88× |
| Jalisco | ~300K | 0.92× |
| Nuevo Leon | ~300K | 0.92× |
| Veracruz (state) | ~300K | 0.94× |
| Puebla | ~200K | 0.94× |
| Guanajuato | ~200K | 0.95× |
| Baja California | ~200K | 0.95× |
| Michoacan de Ocampo | ~200K | 0.98× |
| Chihuahua | ~200K | 0.96× |
| Chiapas | ~100K | 1× |
| Coahuila de Zaragoza | ~100K | 0.98× |
| Guerrero | ~100K | 1.03× |
| Hidalgo | ~100K | 0.99× |
| Yucatan | ~100K | 0.99× |
| Morelos | ~80K | 1.02× |
| Durango | ~70K | 1.07× |
| Zacatecas | ~70K | 1.1× |
| Aguascalientes | ~60K | 1.04× |
| Tlaxcala | ~60K | 1.09× |
| Nayarit | ~50K | 1.11× |
| Campeche | ~40K | 1.15× |
Top brand affinities of 1080i fans
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Shopping and fashion | 238× | Shopping |
| Costa Rica | 420.32× | Travel & Leisure |
| Game consoles | 174.66× | Technology & Electronics |
| Catholic Church | 126.68× | Politics & Society |
| Sarcasm | 86.37× | Politics & Society |
| Mobile game | 75.35× | Games |
| Travel agency | 76.78× | Travel & Leisure |
| Banana | 65.26× | Food & Beverages |
| Broadcasting of sports events | 88.29× | Movies & TV |
| El País | 66.22× | News |
| Valentine's Day | 98.34× | Kids & Family |
| Exfoliation (cosmetology) | 111.41× | Beauty & Wellness |
| Dentistry | 51.82× | Business & Career |
| Freeware | 32.63× | Technology & Electronics |
| Sexology | 40.31× | Kids & Family |
| Daily Horoscope | 464.02× | Internet & Social Media |
| Orange (fruit) | 51.82× | Food & Beverages |
| Multi-level marketing | 45.11× | Business & Career |
| Papaya | 39.35× | Food & Beverages |
| Breastfeeding | 35.51× | Kids & Family |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Spirituality | BALANCE | 26.22 |
| Travelling | THRILL | 19.92 |
| Urban Lifestyle | OPEN | 4.57 |
| Risk Appetite | THRILL | 2.4 |
| Mindfulness | BALANCE | 1.54 |
| Patriotism | CONSERVATISM | 1.27 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 29.4% |
| Brazil | 5.8% |
| United Kingdom | 4.7% |
See 1080i audiences in other countries
More Technology & Electronics audiences in Mexico
- Fitness and wellness (17,183,611)
- Music (17,018,882)
- Sports (16,043,635)
- Consumer electronics (15,780,014)
- Sports and outdoors (15,708,621)
Frequently asked questions
How many fans does 1080i have in Mexico?
1080i has an estimated audience of 4,647,446 people in Mexico, concentrated in State of Mexico and Distrito Federal.
What is the gender split and age of 1080i fans?
48.3% of 1080i fans are female, 51.7% are male, with an average age of 28.2 years.
Which brands do 1080i fans like most?
1080i fans show strongest brand affinity for Shopping and fashion (238×), Costa Rica (420.32×), and Game consoles (174.66×) over the country average.
Where do 1080i fans live in Mexico?
1080i fans in Mexico are most concentrated in State of Mexico (reach ~600K), Distrito Federal (reach ~500K), and Jalisco (reach ~300K). These three regions account for the largest share of the active audience.
What other brands do 1080i fans also like?
Beyond 1080i itself, the audience over-indexes on Costa Rica (420.32×), Game consoles (174.66×), Catholic Church (126.68×), and Sarcasm (86.37×) compared to the Mexico average.
How to read this data
Audience size is the estimated number of people in Mexico who actively search for 1080i. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Mexico. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.