A data profile of the people who buy, follow and care about 1080i in Italy — modelled from more than twelve digital signal sources. 1080i has an estimated audience of 5,203,235 people in Italy.
The average 1080i fan in Italy is 36.2 years old, balanced, and lives primarily in Lombardy.
The audience is concentrated in Lombardy, Lazio, Campania.
Top brand affinities include Wikipedia, Satire, Mediaset, with strongest over-indexing on Wikipedia (6.24× the country average).
Demographically, the 1080i audience skews balanced with an average age of 36.2, and over-indexes on personality traits such as Indulgence, Risk Appetite.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 17 regions tracked by Rascasse.
The typical 1080i fan in Italy is balanced, around 36.2 years old, with strong Indulgence tendencies and a notable affinity for Wikipedia.
The key figures that characterise the 1080i profile in Italy.
53.4% are female, 46.6% are male, average age 36.2.
| Metric | Value |
|---|---|
| Female | 53.4% |
| Male | 46.6% |
| Average age | 36.2 |
| Estimated audience size | 5,203,235 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 26% | |
| 20-29 | 22% | |
| 30-39 | 21% | |
| 40-49 | 18% | |
| 50+ | 14% |
of the worldwide 1080i audience comes from Italy.
| Country | Share |
|---|---|
| United States | 29.4% |
| Brazil | 5.8% |
| United Kingdom | 4.7% |
Where the 1080i audience in Italy is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Umbria | ~100K | 1.14× | |
| 02 | Trentino-Alto Adige/Südtirol | ~100K | 1.07× | |
| 03 | Friuli-Venezia Giulia | ~100K | 1.07× | |
| 04 | Abruzzo | ~100K | 1.06× | |
| 05 | Calabria | ~200K | 1.04× | |
| 06 | Marche | ~100K | 1.03× | |
| 07 | Sardinia | ~100K | 1.02× | |
| 08 | Liguria | ~100K | 1.02× | |
| 09 | Puglia | ~300K | 0.97× | |
| 10 | Sicilia | ~400K | 0.96× | |
| 11 | Tuscany | ~300K | 0.95× | |
| 12 | Veneto | ~400K | 0.94× | |
| 13 | Piedmont | ~400K | 0.94× | |
| 14 | Campania | ~500K | 0.93× | |
| 15 | Emilia-Romagna | ~400K | 0.93× | |
| 16 | Lazio | ~600K | 0.90× | |
| 17 | Lombardy | ~800K | 0.83× |
The strongest cross-interests of the 1080i audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Amanda Seyfried | Movies & TV | 7.62× | ||
| 02 | Reese Witherspoon | Movies & TV | 7.30× | ||
| 03 | Gerard Butler | Movies & TV | 6.32× | ||
| 04 | Theo James | Movies & TV | 6.28× | ||
| 05 | Wikipedia | Internet & Social Media | 6.24× | ||
| 06 | Nina Dobrev | Movies & TV | 5.62× | ||
| 07 | Satire | Literature | 4.62× | ||
| 08 | Improvisation | Music & Radio | 3.96× | ||
| 09 | Ronaldinho | Sports | 3.93× | ||
| 10 | Brazil national football team | Sports | 3.88× | ||
| 11 | New Testament | Politics & Society | 3.50× | ||
| 12 | Mediaset | Technology & Electronics | 3.23× | ||
| 13 | Margot Robbie | Movies & TV | 2.94× | ||
| 14 | Sanremo Music Festival | Music & Radio | 2.05× | ||
| 15 | Singer-songwriter | Music & Radio | 2.03× | ||
| 16 | Champagne | Food & Beverages | 1.85× | ||
| 17 | Internet & Social Media | 1.74× | |||
| 18 | Personal finance | Business & Career | 1.66× | ||
| 19 | Milk | Food & Beverages | 1.65× | ||
| 20 | Borsa Italiana | Business & Career | 1.60× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Indulgence | JOY | 1.32× | |
| Risk Appetite | THRILL | 1.21× | |
| Early Adopter Mentality | POWER | 1.20× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 0.75× | |
| Patriotism | CONSERVATISM | 0.78× | |
| Healthy Lifestyle | BALANCE | 0.81× |
1080i has an estimated audience of 5,203,235 people in Italy, concentrated in Lombardy and Lazio.
53.4% of 1080i fans are female, 46.6% are male, with an average age of 36.2 years.
1080i fans show strongest brand affinity for Wikipedia (6.24×), Satire (4.62×), and Mediaset (3.23×) over the country average.
1080i fans in Italy are most concentrated in Lombardy (reach ~800K), Lazio (reach ~600K), and Campania (reach ~500K). These three regions account for the largest share of the active audience.
Beyond 1080i itself, the audience over-indexes on Satire (4.62×), Mediaset (3.23×), WhatsApp (1.74×), and Personal finance (1.66×) compared to the Italy average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Italy who actively search for 1080i. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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