A data profile of the people who buy, follow and care about 1080i in Canada — modelled from more than twelve digital signal sources. 1080i has an estimated audience of 3,765,075 people in Canada.
The average 1080i fan in Canada is 36.8 years old, more female, and lives primarily in Ontario.
The audience is concentrated in Ontario, Quebec, British Columbia.
Top brand affinities include Real property, YouTube Music, Michael Jackson, with strongest over-indexing on Real property (1.75× the country average).
Demographically, the 1080i audience skews more female with an average age of 36.8, and over-indexes on personality traits such as Extroversion, Indulgence.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 9 regions tracked by Rascasse.
The typical 1080i fan in Canada is more female, around 36.8 years old, with strong Extroversion tendencies and a notable affinity for Real property.
The key figures that characterise the 1080i profile in Canada.
57.1% are female, 42.9% are male, average age 36.8.
| Metric | Value |
|---|---|
| Female | 57.1% |
| Male | 42.9% |
| Average age | 36.8 |
| Estimated audience size | 3,765,075 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 25% | |
| 20-29 | 22% | |
| 30-39 | 19% | |
| 40-49 | 18% | |
| 50+ | 16% |
of the worldwide 1080i audience comes from Canada.
| Country | Share |
|---|---|
| United States | 29.4% |
| Brazil | 5.8% |
| United Kingdom | 4.7% |
Where the 1080i audience in Canada is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Newfoundland and Labrador | ~70K | 1.14× | |
| 02 | New Brunswick | ~90K | 1.07× | |
| 03 | Saskatchewan | ~100K | 1.02× | |
| 04 | Nova Scotia | ~100K | 1.01× | |
| 05 | Manitoba | ~100K | 0.99× | |
| 06 | Alberta | ~400K | 0.91× | |
| 07 | British Columbia | ~500K | 0.90× | |
| 08 | Quebec | ~800K | 0.87× | |
| 09 | Ontario | ~1.5M | 0.80× |
The strongest cross-interests of the 1080i audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | NATO | Politics & Society | 3.55× | ||
| 02 | Vince McMahon | Sports | 3.55× | ||
| 03 | Brock Lesnar | Sports | 3.29× | ||
| 04 | John Travolta | Movies & TV | 2.15× | ||
| 05 | Bored Panda | Internet & Social Media | 2.14× | ||
| 06 | Drew Barrymore | Movies & TV | 1.90× | ||
| 07 | Late-night talk show | Movies & TV | 1.89× | ||
| 08 | Real property | Home & Garden | 1.75× | ||
| 09 | Bruce Willis | Movies & TV | 1.71× | ||
| 10 | Blender | Home & Garden | 1.70× | ||
| 11 | romantic comedies | Movies & TV | 1.67× | ||
| 12 | YouTube Music | Internet & Social Media | 1.63× | ||
| 13 | Nickelodeon | Movies & TV | 1.62× | ||
| 14 | Michael Jackson | Music & Radio | 1.61× | ||
| 15 | Minnesota Wild | Sports | 1.60× | ||
| 16 | Matthew McConaughey | Movies & TV | 1.59× | ||
| 17 | Yahoo! | Internet & Social Media | 1.56× | ||
| 18 | Keanu Reeves | Movies & TV | 1.54× | ||
| 19 | John Cena | Sports | 1.53× | ||
| 20 | Western Union | Business & Career | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Extroversion | THRILL | 1.23× | |
| Indulgence | JOY | 1.22× | |
| Spirituality | BALANCE | 1.11× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 0.80× | |
| Need for Security | CONSERVATISM | 0.86× | |
| Luxury Orientation | PREMIUM | 0.86× |
1080i has an estimated audience of 3,765,075 people in Canada, concentrated in Ontario and Quebec.
57.1% of 1080i fans are female, 42.9% are male, with an average age of 36.8 years.
1080i fans show strongest brand affinity for Real property (1.75×), YouTube Music (1.63×), and Michael Jackson (1.61×) over the country average.
1080i fans in Canada are most concentrated in Ontario (reach ~1.5M), Quebec (reach ~800K), and British Columbia (reach ~500K). These three regions account for the largest share of the active audience.
Beyond 1080i itself, the audience over-indexes on YouTube Music (1.63×), Michael Jackson (1.61×), NATO (3.55×), and Bored Panda (2.14×) compared to the Canada average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Canada who actively search for 1080i. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Canada. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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