A data profile of the people who buy, follow and care about 1080i in Brazil — modelled from more than twelve digital signal sources. 1080i has an estimated audience of 8,418,030 people in Brazil.
1080i has an estimated audience of 8,418,030 people in Brazil. 58.1% are female, 41.9% are male, average age 36.3. Top brand affinities: Spanish language, The Big Bang Theory, Zoom!, Stranger Things, Michael Jackson.
Top brand affinities include Spanish language, The Big Bang Theory, Zoom!, with strongest over-indexing on Spanish language (3.08× the country average).
Demographically, the 1080i audience skews more female with an average age of 36.3, and over-indexes on personality traits such as Patriotism, Community Orientation.
The typical 1080i fan in Brazil is more female, around 36.3 years old, with strong Patriotism tendencies and a notable affinity for Spanish language.
The key figures that characterise the 1080i profile in Brazil.
58.1% are female, 41.9% are male, average age 36.3.
| Metric | Value |
|---|---|
| Female | 58.1% |
| Male | 41.9% |
| Average age | 36.3 |
| Estimated audience size | 8,418,030 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 27% | |
| 20-29 | 22% | |
| 30-39 | 19% | |
| 40-49 | 17% | |
| 50+ | 16% |
of the worldwide 1080i audience comes from Brazil.
| Country | Share |
|---|---|
| United States | 29.4% |
| Brazil | 5.8% |
| United Kingdom | 4.7% |
The strongest cross-interests of the 1080i audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Spanish language | Politics & Society | 3.08× | ||
| 02 | Zoom! | Business & Career | 3.08× | ||
| 03 | Rick and Morty | Movies & TV | 3.08× | ||
| 04 | Megan Fox | Movies & TV | 3.08× | ||
| 05 | Scarlett Johansson | Movies & TV | 3.08× | ||
| 06 | Elle Fanning | Movies & TV | 3.08× | ||
| 07 | Iberia (airline) | Travel & Leisure | 3.08× | ||
| 08 | Jim Carrey | Movies & TV | 3.08× | ||
| 09 | Emma Stone | Movies & TV | 3.08× | ||
| 10 | The Last of Us | Games | 3.08× | ||
| 11 | Toy Story (franchise) | Movies & TV | 3.08× | ||
| 12 | Nicole Kidman | Movies & TV | 3.08× | ||
| 13 | Supernatural (U.S. TV series) | Movies & TV | 3.08× | ||
| 14 | Prison Break | Movies & TV | 3.08× | ||
| 15 | Margot Robbie | Movies & TV | 3.07× | ||
| 16 | Jensen Ackles | Movies & TV | 3.00× | ||
| 17 | The Big Bang Theory | Movies & TV | 2.93× | ||
| 18 | BTS | Music & Radio | 1.81× | ||
| 19 | Michael Jackson | Music & Radio | 1.76× | ||
| 20 | Stranger Things | Movies & TV | 1.68× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 1.29× | |
| Community Orientation | OPEN | 1.21× | |
| Individualism | JOY | 1.18× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 0.74× | |
| Design Affinity | PREMIUM | 0.80× | |
| Mindfulness | BALANCE | 0.82× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Brazil who actively search for 1080i. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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