A data profile of the people who buy, follow and care about 1080i in United Kingdom — modelled from more than twelve digital signal sources. 1080i has an estimated audience of 6,845,601 people in United Kingdom.
The average 1080i fan in United Kingdom is 37.1 years old, more female, and lives primarily in England.
The audience is concentrated in England, South East, North West.
Top brand affinities include Wikipedia, Hobby, William Hill (bookmaker), with strongest over-indexing on Wikipedia (4.34× the country average).
Demographically, the 1080i audience skews more female with an average age of 37.1, and over-indexes on personality traits such as Patriotism, Extroversion.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
The typical 1080i fan in United Kingdom is more female, around 37.1 years old, with strong Patriotism tendencies and a notable affinity for Wikipedia.
The key figures that characterise the 1080i profile in United Kingdom.
57.6% are female, 42.4% are male, average age 37.1.
| Metric | Value |
|---|---|
| Female | 57.6% |
| Male | 42.4% |
| Average age | 37.1 |
| Estimated audience size | 6,845,601 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 22% | |
| 20-29 | 25% | |
| 30-39 | 20% | |
| 40-49 | 18% | |
| 50+ | 15% |
of the worldwide 1080i audience comes from United Kingdom.
| Country | Share |
|---|---|
| United States | 29.4% |
| Brazil | 5.8% |
| United Kingdom | 4.7% |
Where the 1080i audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Northern Ireland | ~200K | 1.09× | |
| 02 | East Midlands | ~500K | 1.03× | |
| 03 | South East | ~900K | 1.02× | |
| 04 | Wales | ~400K | 1.01× | |
| 05 | South West | ~600K | 1.00× | |
| 06 | East of England | ~600K | 0.99× | |
| 07 | West Midlands | ~300K | 0.99× | |
| 08 | North East | ~300K | 0.99× | |
| 09 | Scotland | ~600K | 0.96× | |
| 10 | Yorkshire and the Humber | ~500K | 0.96× | |
| 11 | North West | ~700K | 0.92× | |
| 12 | England | ~5M | 0.89× |
The strongest cross-interests of the 1080i audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Flightradar24 | Travel & Leisure | 4.69× | ||
| 02 | Alexandra Daddario | Movies & TV | 4.43× | ||
| 03 | Wikipedia | Internet & Social Media | 4.34× | ||
| 04 | Sketch comedy | Movies & TV | 3.95× | ||
| 05 | Country rap | Music & Radio | 3.85× | ||
| 06 | Satire | Literature | 3.25× | ||
| 07 | Adoption | Kids & Family | 3.24× | ||
| 08 | Margot Robbie | Movies & TV | 3.15× | ||
| 09 | Betfair | Games | 3.05× | ||
| 10 | Drinking establishment | Food & Beverages | 2.99× | ||
| 11 | Esso | Cars & Mobility | 2.67× | ||
| 12 | William Hill (bookmaker) | Games | 2.54× | ||
| 13 | Risk management | Business & Career | 2.45× | ||
| 14 | Hobby | Home & Garden | 2.25× | ||
| 15 | Movie theater | Movies & TV | 2.20× | ||
| 16 | Refrigerator | Home & Garden | 2.09× | ||
| 17 | Internet & Social Media | 1.94× | |||
| 18 | Distilled beverage | Food & Beverages | 1.93× | ||
| 19 | Aldi | Shopping | 1.66× | ||
| 20 | Rugby union | Sports | 1.66× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 1.24× | |
| Extroversion | THRILL | 1.10× | |
| Early Adopter Mentality | POWER | 1.10× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 0.72× | |
| Family Orientation | CONSERVATISM | 0.84× | |
| Indulgence | JOY | 0.90× |
1080i has an estimated audience of 6,845,601 people in United Kingdom, concentrated in England and South East.
57.6% of 1080i fans are female, 42.4% are male, with an average age of 37.1 years.
1080i fans show strongest brand affinity for Wikipedia (4.34×), Hobby (2.25×), and William Hill (bookmaker) (2.54×) over the country average.
1080i fans in United Kingdom are most concentrated in England (reach ~5M), South East (reach ~900K), and North West (reach ~700K). These three regions account for the largest share of the active audience.
Beyond 1080i itself, the audience over-indexes on Hobby (2.25×), William Hill (bookmaker) (2.54×), Betfair (3.05×), and Satire (3.25×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for 1080i. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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