A data profile of the people who buy, follow and care about 1080i in Portugal — modelled from more than twelve digital signal sources. 1080i has an estimated audience of 1,623,639 people in Portugal.
The average 1080i fan in Portugal is 42.8 years old, more female, and lives primarily in Lisbon District.
The audience is concentrated in Lisbon District, Porto District, Setúbal District.
Top brand affinities include Bangkok Airways, with strongest over-indexing on Bangkok Airways (1.54× the country average).
Demographically, the 1080i audience skews more female with an average age of 42.8, and over-indexes on personality traits such as Community Orientation, Convenience Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 1 brand affinities and 12 regions tracked by Rascasse.
The typical 1080i fan in Portugal is more female, around 42.8 years old, with strong Community Orientation tendencies and a notable affinity for Bangkok Airways.
The key figures that characterise the 1080i profile in Portugal.
58.9% are female, 41.1% are male, average age 42.8.
| Metric | Value |
|---|---|
| Female | 58.9% |
| Male | 41.1% |
| Average age | 42.8 |
| Estimated audience size | 1,623,639 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 12% | |
| 20-29 | 16% | |
| 30-39 | 22% | |
| 40-49 | 25% | |
| 50+ | 26% |
of the worldwide 1080i audience comes from Portugal.
| Country | Share |
|---|---|
| United States | 29.4% |
| Brazil | 5.8% |
| United Kingdom | 4.7% |
Where the 1080i audience in Portugal is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Castelo Branco District | ~40K | 1.16× | |
| 02 | Viseu District | ~60K | 1.08× | |
| 03 | Madeira | ~50K | 1.06× | |
| 04 | Coimbra District | ~80K | 1.02× | |
| 05 | Leiria District | ~90K | 1.00× | |
| 06 | Aveiro District | ~100K | 0.98× | |
| 07 | Braga District | ~200K | 0.96× | |
| 08 | Faro District | ~100K | 0.96× | |
| 09 | Setúbal District | ~200K | 0.95× | |
| 10 | Porto District | ~300K | 0.92× | |
| 11 | Santarém District | ~70K | 0.92× | |
| 12 | Lisbon District | ~500K | 0.91× |
The strongest cross-interests of the 1080i audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Bangkok Airways | Travel & Leisure | 1.54× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 1.15× | |
| Convenience Orientation | PREMIUM | 1.12× | |
| Indulgence | JOY | 1.10× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Risk Appetite | THRILL | 0.85× | |
| Luxury Orientation | PREMIUM | 0.89× | |
| Mindfulness | BALANCE | 0.91× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Portugal who actively search for 1080i. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Portugal. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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