A data profile of the people who buy, follow and care about Westlife in Ireland — modelled from more than twelve digital signal sources. Westlife has an estimated audience of 153,254 people in Ireland.
Westlife has an estimated audience of 153,254 people in Ireland. 80.4% are female, 19.6% are male, average age 39.0. Top brand affinities: Ronan Keating, Boyzone, Robbie Williams, Take That, Ticketmaster.
Top brand affinities include Ronan Keating, Boyzone, Robbie Williams, with strongest over-indexing on Ronan Keating (15.29× the country average).
Demographically, the Westlife audience skews more female with an average age of 39.0, and over-indexes on personality traits such as Price Sensitivity, Individualism.
The typical Westlife fan in Ireland is more female, around 39.0 years old, with strong Price Sensitivity tendencies and a notable affinity for Ronan Keating.
The key figures that characterise the Westlife profile in Ireland.
80.4% are female, 19.6% are male, average age 39.0.
| Metric | Value |
|---|---|
| Female | 80.4% |
| Male | 19.6% |
| Average age | 39.0 |
| Estimated audience size | 153,254 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 18% | |
| 20-29 | 20% | |
| 30-39 | 21% | |
| 40-49 | 24% | |
| 50+ | 16% |
of the worldwide Westlife audience comes from Ireland.
| Country | Share |
|---|---|
| United Kingdom | 40.3% |
| Indonesia | 7.2% |
| United States | 4.4% |
The strongest cross-interests of the Westlife audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Boyzone | Music & Radio | 19.22× | ||
| 02 | Ronan Keating | Music & Radio | 15.29× | ||
| 03 | Take That | Music & Radio | 14.35× | ||
| 04 | Backstreet Boys | Music & Radio | 12.28× | ||
| 05 | James Morrison (singer) | Music & Radio | 11.63× | ||
| 06 | Gary Barlow | Music & Radio | 11.04× | ||
| 07 | Robbie Williams | Music & Radio | 8.64× | ||
| 08 | The Script | Music & Radio | 8.19× | ||
| 09 | Michael Bublé | Music & Radio | 6.84× | ||
| 10 | Bono | Music & Radio | 3.93× | ||
| 11 | Folic acid | Health | 2.45× | ||
| 12 | Ticketmaster | Travel & Leisure | 2.33× | ||
| 13 | Aviva Stadium | Sports | 1.93× | ||
| 14 | Spar (retailer) | Shopping | 1.79× | ||
| 15 | River Island | Fashion & Accessoires | 1.69× | ||
| 16 | Arnotts (Ireland) | Shopping | 1.66× | ||
| 17 | Bus Éireann | Cars & Mobility | 1.58× | ||
| 18 | Harvey Norman | Shopping | 1.56× | ||
| 19 | Iarnród Éireann | Cars & Mobility | 1.55× | ||
| 20 | guardin | Music & Radio | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 1.29× | |
| Individualism | JOY | 1.23× | |
| Creativity | OPEN | 1.21× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Risk Appetite | THRILL | 0.91× | |
| DIY Mentality | THRILL | 0.95× | |
| Patriotism | CONSERVATISM | 0.96× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Ireland who actively search for Westlife. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Ireland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
Source: Rascasse Audience Intelligence — modeled from anonymized, multi-source behavioral signals (search, social, events), updated monthly. Data status: 09/2026.
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