A data profile of the people who buy, follow and care about Diary (novel) in India — modelled from more than twelve digital signal sources. Diary (novel) has an estimated audience of 3,165,295 people in India.
The average Diary (novel) fan in India is 27.6 years old, more male, and lives primarily in Uttar Pradesh.
The audience is concentrated in Uttar Pradesh, Maharashtra, West Bengal.
Top brand affinities include Internet celebrity, Handball, Charitable organization, with strongest over-indexing on Internet celebrity (1.7× the country average).
Demographically, the Diary (novel) audience skews more male with an average age of 27.6, and over-indexes on personality traits such as Community Orientation, Indulgence.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 29 regions tracked by Rascasse.
The typical Diary (novel) fan in India is more male, around 27.6 years old, with strong Community Orientation tendencies and a notable affinity for Internet celebrity.
The key figures that characterise the Diary (novel) profile in India.
30.8% are female, 69.2% are male, average age 27.6.
| Metric | Value |
|---|---|
| Female | 30.8% |
| Male | 69.2% |
| Average age | 27.6 |
| Estimated audience size | 3,165,295 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 52% | |
| 20-29 | 26% | |
| 30-39 | 11% | |
| 40-49 | 6% | |
| 50+ | 5% |
of the worldwide Diary (novel) audience comes from India.
| Country | Share |
|---|---|
| United States | 17.0% |
| United Kingdom | 7.0% |
| Taiwan | 6.8% |
Where the Diary (novel) audience in India is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Uttarakhand | ~20K | 1.35× | |
| 02 | Manipur | ~5K | 1.26× | |
| 03 | Arunachal Pradesh | ~2K | 1.20× | |
| 04 | Sikkim | ~2K | 1.14× | |
| 05 | Assam | ~40K | 1.13× | |
| 06 | Punjab (region) | ~50K | 1.12× | |
| 07 | Uttar Pradesh | ~200K | 1.10× | |
| 08 | Haryana | ~40K | 1.09× | |
| 09 | Kerala | ~50K | 1.07× | |
| 10 | Jharkhand | ~30K | 1.07× | |
| 11 | Rajasthan | ~80K | 1.06× | |
| 12 | Madhya Pradesh | ~60K | 1.05× | |
| 13 | Maharashtra | ~200K | 1.02× | |
| 14 | Himachal Pradesh | ~10K | 1.01× | |
| 15 | Nagaland | ~2K | 1.00× | |
| 16 | Tamil Nadu | ~70K | 0.98× | |
| 17 | Chhattisgarh | ~20K | 0.98× | |
| 18 | West Bengal | ~90K | 0.94× | |
| 19 | Mizoram | ~2K | 0.92× | |
| 20 | Jammu and Kashmir | ~10K | 0.90× | |
| 21 | Bihar | ~50K | 0.89× | |
| 22 | Tripura | ~4K | 0.88× | |
| 23 | Andhra Pradesh | ~30K | 0.86× | |
| 24 | Gujarat | ~70K | 0.84× | |
| 25 | Meghalaya | ~3K | 0.84× | |
| 26 | Telangana | ~40K | 0.83× | |
| 27 | Goa | ~3K | 0.82× | |
| 28 | Karnataka | ~60K | 0.81× | |
| 29 | Odisha | ~30K | 0.79× |
The strongest cross-interests of the Diary (novel) audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Apple TV | Movies & TV | 2.18× | ||
| 02 | Monopoly (game) | Games | 2.12× | ||
| 03 | Ryan Gosling | Movies & TV | 2.10× | ||
| 04 | Thai Airways | Travel & Leisure | 2.09× | ||
| 05 | Anne Hathaway | Movies & TV | 1.98× | ||
| 06 | Virtual reality | Technology & Electronics | 1.81× | ||
| 07 | Jennifer Lawrence | Movies & TV | 1.77× | ||
| 08 | Tom Cruise | Movies & TV | 1.74× | ||
| 09 | Handball | Sports | 1.73× | ||
| 10 | Zoo | Kids & Family | 1.73× | ||
| 11 | Internet celebrity | Internet & Social Media | 1.70× | ||
| 12 | Mission: Impossible | Movies & TV | 1.69× | ||
| 13 | Outlet store | Shopping | 1.63× | ||
| 14 | Nobel Peace Prize | Politics & Society | 1.62× | ||
| 15 | Rail transport | Travel & Leisure | 1.60× | ||
| 16 | Charitable organization | Politics & Society | 1.59× | ||
| 17 | Kate Winslet | Movies & TV | 1.57× | ||
| 18 | Animal rights | Politics & Society | 1.54× | ||
| 19 | Private equity | Business & Career | 1.53× | ||
| 20 | Microwave oven | Home & Garden | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 1.59× | |
| Indulgence | JOY | 1.49× | |
| Tradition | CONSERVATISM | 1.33× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 0.76× | |
| Pet Ownership | JOY | 0.79× | |
| Price Sensitivity | PREMIUM | 0.82× |
Diary (novel) has an estimated audience of 3,165,295 people in India, concentrated in Uttar Pradesh and Maharashtra.
30.8% of Diary (novel) fans are female, 69.2% are male, with an average age of 27.6 years.
Diary (novel) fans show strongest brand affinity for Internet celebrity (1.7×), Handball (1.73×), and Charitable organization (1.59×) over the country average.
Diary (novel) fans in India are most concentrated in Uttar Pradesh (reach ~200K), Maharashtra (reach ~200K), and West Bengal (reach ~90K). These three regions account for the largest share of the active audience.
Beyond Diary (novel) itself, the audience over-indexes on Handball (1.73×), Charitable organization (1.59×), Rail transport (1.6×), and Tom Cruise (1.74×) compared to the India average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in India who actively search for Diary (novel). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across India. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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