A data profile of the people who buy, follow and care about Diary (novel) in United States — modelled from more than twelve digital signal sources. Diary (novel) has an estimated audience of 8,962,028 people in United States.
The average Diary (novel) fan in United States is 33.7 years old, more female, and lives primarily in California.
The audience is concentrated in California, Texas, Florida.
Top brand affinities include Britney Spears, Pizza Hut, Subway, with strongest over-indexing on Britney Spears (2.34× the country average).
Demographically, the Diary (novel) audience skews more female with an average age of 33.7, and over-indexes on personality traits such as Community Orientation, Career Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
The typical Diary (novel) fan in United States is more female, around 33.7 years old, with strong Community Orientation tendencies and a notable affinity for Britney Spears.
The key figures that characterise the Diary (novel) profile in United States.
69.1% are female, 30.9% are male, average age 33.7.
| Metric | Value |
|---|---|
| Female | 69.1% |
| Male | 30.9% |
| Average age | 33.7 |
| Estimated audience size | 8,962,028 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 36% | |
| 20-29 | 21% | |
| 30-39 | 15% | |
| 40-49 | 15% | |
| 50+ | 12% |
of the worldwide Diary (novel) audience comes from United States.
| Country | Share |
|---|---|
| United States | 17.0% |
| United Kingdom | 7.0% |
| Taiwan | 6.8% |
Where the Diary (novel) audience in United States is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Georgia | ~300K | 1.22× | |
| 02 | California | ~1M | 1.21× | |
| 03 | Alabama | ~200K | 1.20× | |
| 04 | Mississippi | ~90K | 1.16× | |
| 05 | Texas | ~900K | 1.14× | |
| 06 | Maryland | ~200K | 1.14× | |
| 07 | New York | ~600K | 1.12× | |
| 08 | Oklahoma | ~100K | 1.12× | |
| 09 | Arkansas | ~80K | 1.12× | |
| 10 | Louisiana | ~100K | 1.11× | |
| 11 | North Carolina | ~300K | 1.09× | |
| 12 | Virginia | ~200K | 1.08× | |
| 13 | Michigan | ~300K | 1.07× | |
| 14 | Arizona | ~200K | 1.07× | |
| 15 | South Carolina | ~100K | 1.07× | |
| 16 | New Jersey | ~200K | 1.05× | |
| 17 | Missouri | ~200K | 1.05× | |
| 18 | Washington | ~200K | 1.04× | |
| 19 | Kentucky | ~100K | 1.04× | |
| 20 | New Mexico | ~50K | 1.04× | |
| 21 | Florida | ~600K | 1.02× | |
| 22 | Kansas | ~70K | 1.02× | |
| 23 | Illinois | ~300K | 1.01× | |
| 24 | Indiana | ~200K | 1.01× | |
| 25 | Pennsylvania | ~300K | 1.00× | |
| 26 | Ohio | ~300K | 1.00× | |
| 27 | Oregon | ~100K | 1.00× | |
| 28 | Connecticut | ~90K | 1.00× | |
| 29 | Nevada | ~90K | 1.00× | |
| 30 | West Virginia | ~40K | 1.00× | |
| 31 | Alaska | ~20K | 1.00× | |
| 32 | South Dakota | ~20K | 0.99× | |
| 33 | Tennessee | ~200K | 0.98× | |
| 34 | Nebraska | ~40K | 0.98× | |
| 35 | Hawaii | ~40K | 0.98× | |
| 36 | Minnesota | ~100K | 0.97× | |
| 37 | Washington, District of Columbia | ~30K | 0.97× | |
| 38 | Massachusetts | ~200K | 0.96× | |
| 39 | Delaware | ~20K | 0.96× | |
| 40 | Rhode Island | ~30K | 0.95× | |
| 41 | Iowa | ~70K | 0.94× | |
| 42 | North Dakota | ~20K | 0.92× | |
| 43 | Wisconsin | ~100K | 0.90× | |
| 44 | Maine | ~30K | 0.90× | |
| 45 | Idaho | ~40K | 0.89× | |
| 46 | Colorado | ~100K | 0.88× | |
| 47 | Utah | ~70K | 0.86× | |
| 48 | Montana | ~20K | 0.83× | |
| 49 | Vermont | ~10K | 0.82× | |
| 50 | New Hampshire | ~30K | 0.80× |
The strongest cross-interests of the Diary (novel) audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Britney Spears | Music & Radio | 2.34× | ||
| 02 | Non-alcoholic beverage | Food & Beverages | 2.24× | ||
| 03 | Internet celebrity | Internet & Social Media | 2.05× | ||
| 04 | Virtual reality | Technology & Electronics | 2.04× | ||
| 05 | Teyana Taylor | Movies & TV | 1.99× | ||
| 06 | Fanatics | Fashion & Accessoires | 1.81× | ||
| 07 | Employment agency | Business & Career | 1.80× | ||
| 08 | Subway | Food & Beverages | 1.79× | ||
| 09 | Pizza Hut | Food & Beverages | 1.73× | ||
| 10 | Anne Hathaway | Movies & TV | 1.72× | ||
| 11 | Microwave oven | Home & Garden | 1.68× | ||
| 12 | Mineral water | Food & Beverages | 1.65× | ||
| 13 | Rail transport | Travel & Leisure | 1.61× | ||
| 14 | Potato chip | Food & Beverages | 1.60× | ||
| 15 | Snapchat | Internet & Social Media | 1.58× | ||
| 16 | Hypermarket | Shopping | 1.58× | ||
| 17 | Convenience store | Food & Beverages | 1.55× | ||
| 18 | TMZ | Internet & Social Media | 1.54× | ||
| 19 | Domino's Pizza | Food & Beverages | 1.54× | ||
| 20 | Pharmacy | Business & Career | 1.54× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 1.40× | |
| Career Orientation | POWER | 1.35× | |
| Tradition | CONSERVATISM | 1.35× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 0.67× | |
| Design Affinity | PREMIUM | 0.77× | |
| Sports Activity | POWER | 0.82× |
Diary (novel) has an estimated audience of 8,962,028 people in United States, concentrated in California and Texas.
69.1% of Diary (novel) fans are female, 30.9% are male, with an average age of 33.7 years.
Diary (novel) fans show strongest brand affinity for Britney Spears (2.34×), Pizza Hut (1.73×), and Subway (1.79×) over the country average.
Diary (novel) fans in United States are most concentrated in California (reach ~1M), Texas (reach ~900K), and Florida (reach ~600K). These three regions account for the largest share of the active audience.
Beyond Diary (novel) itself, the audience over-indexes on Pizza Hut (1.73×), Subway (1.79×), TMZ (1.54×), and Domino's Pizza (1.54×) compared to the United States average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United States who actively search for Diary (novel). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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