Diary (novel) Audience in Germany
Diary (novel) has an estimated audience of 696,074 people in Germany. 63.3% are female, 36.7% are male, average age 37.5. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Waxing, Tom Cruise, Andy Borg, K-pop, Barbie.
The average Diary (novel) fan in Germany is 37.5 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Waxing, Tom Cruise, Andy Borg, with strongest over-indexing on Waxing (1.85× the country average). Demographically, the Diary (novel) audience skews more female with an average age of 37.5, and over-indexes on personality traits such as Convenience Orientation, Spirituality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Literature · Type: Topic
Demographics of Diary (novel) fans
| Metric | Value |
|---|---|
| Female | 63.3% |
| Male | 36.7% |
| Average age | 37.5 |
| Estimated audience size | 696,074 |
Audience persona
The typical Diary (novel) fan in Germany is more female, around 37.5 years old, with strong Convenience Orientation tendencies and a notable affinity for Waxing.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 168,481 | 1.11× |
| Bayern | 115,968 | 1.04× |
| Baden-Württemberg | 100,513 | 1.06× |
| Niedersachsen | 72,243 | 1.07× |
| Hessen | 54,325 | 1.02× |
| Sachsen | 36,007 | 1.05× |
| Rheinland-Pfalz | 34,264 | 0.98× |
| Berlin | 32,631 | 1.05× |
| Schleswig-Holstein | 26,840 | 1.07× |
| Brandenburg | 21,844 | 1.01× |
| Sachsen-Anhalt | 16,665 | 0.92× |
| Hamburg | 16,474 | 1.05× |
| Thüringen | 15,558 | 0.88× |
| Mecklenburg-Vorpommern | 12,769 | 0.96× |
| Saarland | 7,462 | 0.87× |
| Bremen | 5,588 | 0.94× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Waxing | 1.85× | Beauty & Wellness |
| Tom Cruise | 1.69× | Movies & TV |
| Andy Borg | 1.59× | Music & Radio |
| K-pop | 1.66× | Music & Radio |
| Barbie | 1.98× | Kids & Family |
| Internet celebrity | 1.7× | Internet & Social Media |
| CNN | 1.71× | Movies & TV |
| George Clooney | 1.69× | Movies & TV |
| Arnold Schwarzenegger | 1.55× | Movies & TV |
| Cricket | 1.64× | Sports |
| André Rieu | 1.57× | Music & Radio |
| Wizz Air | 1.53× | Travel & Leisure |
| Meghan Markle | 1.53× | Fashion & Accessoires |
| Malaysia | 1.73× | Travel & Leisure |
| Video blog | 1.79× | Internet & Social Media |
| Organic chemistry | 2.6× | Business & Career |
| Kastelruther Spatzen | 1.77× | Music & Radio |
| Dolly Parton | 1.76× | Music & Radio |
| Jean Paul Gaultier | 1.52× | Fashion & Accessoires |
| Cate Blanchett | 1.74× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Convenience Orientation | PREMIUM | 1.26 |
| Spirituality | BALANCE | 1.18 |
| Urban Lifestyle | OPEN | 1.16 |
| Need for Security | CONSERVATISM | 1.13 |
| Family Orientation | CONSERVATISM | 1.12 |
| Creativity | OPEN | 1.11 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 17.0% |
| United Kingdom | 7.0% |
| Taiwan | 6.8% |
See Diary (novel) audiences in other countries
More Literature audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Diary (novel) have in Germany?
Diary (novel) has an estimated audience of 696,074 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Diary (novel) fans?
63.3% of Diary (novel) fans are female, 36.7% are male, with an average age of 37.5 years.
Which brands do Diary (novel) fans like most?
Diary (novel) fans show strongest brand affinity for Waxing (1.85×), Tom Cruise (1.69×), and Andy Borg (1.59×) over the country average.
Where do Diary (novel) fans live in Germany?
Diary (novel) fans in Germany are most concentrated in Nordrhein-Westfalen (reach 168,481), Bayern (reach 115,968), and Baden-Württemberg (reach 100,513). These three regions account for the largest share of the active audience.
What other brands do Diary (novel) fans also like?
Beyond Diary (novel) itself, the audience over-indexes on Tom Cruise (1.69×), Andy Borg (1.59×), K-pop (1.66×), and Barbie (1.98×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Diary (novel). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.