A data profile of the people who buy, follow and care about economic times in India — modelled from more than twelve digital signal sources. economic times has an estimated audience of 3,665,196 people in India.
economic times has an estimated audience of 3,665,196 people in India. 21.9% are female, 78.1% are male, average age 30.2. Top brand affinities: Stranger Things, Game of Thrones, Dakota Johnson, Real property, Anthropology.
Top brand affinities include Stranger Things, Game of Thrones, Dakota Johnson, with strongest over-indexing on Stranger Things (1.93× the country average).
Demographically, the economic times audience skews more male with an average age of 30.2, and over-indexes on personality traits such as Early Adopter Mentality, Convenience Orientation.
The typical economic times fan in India is more male, around 30.2 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Stranger Things.
The key figures that characterise the economic times profile in India.
21.9% are female, 78.1% are male, average age 30.2.
| Metric | Value |
|---|---|
| Female | 21.9% |
| Male | 78.1% |
| Average age | 30.2 |
| Estimated audience size | 3,665,196 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 38% | |
| 20-29 | 34% | |
| 30-39 | 13% | |
| 40-49 | 8% | |
| 50+ | 7% |
of the worldwide economic times audience comes from India.
| Country | Share |
|---|---|
| India | 71.7% |
| United States | 6.5% |
| United Arab Emirates | 3.0% |
The strongest cross-interests of the economic times audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Dakota Johnson | Movies & TV | 5.03× | ||
| 02 | Ethan Hawke | Movies & TV | 5.03× | ||
| 03 | Kim Soo-hyun | Movies & TV | 3.80× | ||
| 04 | Romanticism | Politics & Society | 3.68× | ||
| 05 | The Wall Street Journal | News | 3.58× | ||
| 06 | Kate Winslet | Movies & TV | 3.01× | ||
| 07 | Leonardo DiCaprio | Movies & TV | 2.99× | ||
| 08 | TechCrunch | Technology & Electronics | 2.79× | ||
| 09 | Real property | Home & Garden | 2.60× | ||
| 10 | United Nations | Politics & Society | 2.27× | ||
| 11 | Tom Cruise | Movies & TV | 2.19× | ||
| 12 | Private equity | Business & Career | 2.00× | ||
| 13 | Anthropology | Business & Career | 1.94× | ||
| 14 | Stranger Things | Movies & TV | 1.93× | ||
| 15 | Michael Jackson | Music & Radio | 1.65× | ||
| 16 | True Detective | Movies & TV | 1.61× | ||
| 17 | Game of Thrones | Movies & TV | 1.59× | ||
| 18 | Passive income | Business & Career | 1.57× | ||
| 19 | Innovation | Business & Career | 1.56× | ||
| 20 | Videography | Internet & Social Media | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 2.08× | |
| Convenience Orientation | PREMIUM | 1.42× | |
| Indulgence | JOY | 1.37× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 0.58× | |
| Creativity | OPEN | 0.59× | |
| Tradition | CONSERVATISM | 0.68× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in India who actively search for economic times. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across India. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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