economic times Audience in United States

economic times logo

economic times has an estimated audience of 349,285 people in United States. 33.7% are female, 66.3% are male, average age 33.1. Top regions: California, Texas, New Jersey. Top brand affinities: Cricket World Cup, Autism Awareness, Bourne (film series), Diabetes mellitus awareness, Indeed.com.

The average economic times fan in United States is 33.1 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, New Jersey. Top brand affinities include Cricket World Cup, Autism Awareness, Bourne (film series), with strongest over-indexing on Cricket World Cup (35.97× the country average). Demographically, the economic times audience skews more male with an average age of 33.1, and over-indexes on personality traits such as Early Adopter Mentality, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Business & Career · Type: Website / Newspaper / Magazine

Demographics of economic times fans

Demographic split for economic times audience in United States
MetricValue
Female33.7%
Male66.3%
Average age33.1
Estimated audience size349,285

Audience persona

The typical economic times fan in United States is more male, around 33.1 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Cricket World Cup.

Top regions in United States

Top regions ranked by reach for economic times in United States
RegionReachAffinity
California81,0292.11×
Texas65,9172.2×
New Jersey37,0584.17×
New York27,1121.39×
Florida22,7530.96×
Virginia20,3332.39×
Georgia18,8241.75×
Washington16,3502.33×
Illinois13,9361.2×
Michigan13,6981.5×
North Carolina13,5121.29×
Pennsylvania12,9921.1×
Massachusetts11,1661.62×
Ohio10,1310.94×
Maryland6,5951.1×
South Carolina5,7121.09×
Arizona5,6230.79×
Minnesota5,2391.05×
Connecticut4,8761.39×
Colorado4,7150.86×
Indiana4,6530.73×
Missouri4,6390.82×
Tennessee4,5850.65×
Oregon3,7690.94×
Wisconsin3,5440.67×
Arkansas3,4391.2×
Iowa3,4091.18×
Utah2,9830.95×
Washington, District of Columbia2,2352.13×
Delaware1,8471.92×
South Dakota1,7452.16×
Alabama1,6090.33×
Nevada1,5790.47×
Louisiana1,5540.35×
Kentucky1,4640.33×
Kansas1,2650.46×
Oklahoma1,1620.3×
New Hampshire8250.6×
Mississippi5710.2×
Nebraska5350.31×
Hawaii4810.32×
Idaho4760.27×
Rhode Island4690.42×
New Mexico4020.23×
Maine3280.26×
West Virginia3240.2×
Alaska3090.41×
Vermont1730.28×
Montana1670.17×
Wyoming1550.3×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for economic times audience
BrandAffinityCategory
Cricket World Cup35.97×Sports
Autism Awareness11.66×Health
Bourne (film series)49.42×Movies & TV
Diabetes mellitus awareness7.76×Health
Indeed.com4.67×Business & Career
Google Maps4.3×Internet & Social Media
Kia Sportage20×Cars & Mobility
Data science12.31×Business & Career
Singer-songwriter3.66×Music & Radio
Microblogging7.98×Technology & Electronics
Peaky Blinders (TV series)9.78×Movies & TV
Enterprise Rent-A-Car5.02×Cars & Mobility
Capital One3.28×Business & Career
Badminton11.35×Sports
LinkedIn2.79×Internet & Social Media
Frédérique Constant25.18×Fashion & Accessoires
Vacheron Constantin12.75×Fashion & Accessoires
Lufthansa12.35×Travel & Leisure
Apple Store5.58×Shopping
Panerai13.08×Fashion & Accessoires

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by economic times audience
TraitClusterScore
Early Adopter MentalityPOWER2.61
Risk AppetiteTHRILL2.57
Career OrientationPOWER2.1
Luxury OrientationPREMIUM2
TravellingTHRILL1.85
Need for SecurityCONSERVATISM1.68

Worldwide distribution

Worldwide audience distribution share by country for economic times
CountryShare
India71.5%
United States6.8%
United Arab Emirates3.1%

See economic times audiences in other countries

More Business & Career audiences in United States

Frequently asked questions

How many fans does economic times have in United States?

economic times has an estimated audience of 349,285 people in United States, concentrated in California and Texas.

What is the gender split and age of economic times fans?

33.7% of economic times fans are female, 66.3% are male, with an average age of 33.1 years.

Which brands do economic times fans like most?

economic times fans show strongest brand affinity for Cricket World Cup (35.97×), Autism Awareness (11.66×), and Bourne (film series) (49.42×) over the country average.

Where do economic times fans live in United States?

economic times fans in United States are most concentrated in California (reach 81,029), Texas (reach 65,917), and New Jersey (reach 37,058). These three regions account for the largest share of the active audience.

What other brands do economic times fans also like?

Beyond economic times itself, the audience over-indexes on Autism Awareness (11.66×), Bourne (film series) (49.42×), Diabetes mellitus awareness (7.76×), and Indeed.com (4.67×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for economic times. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.