Rascasse Audience Intelligence

economic times Audience in United States

A data profile of the people who buy, follow and care about economic times in United States — modelled from more than twelve digital signal sources. economic times has an estimated audience of 334,728 people in United States.

#1494among Website / Newspaper / Magazine in United States#2797in Business & Career

The average economic times fan in United States is 33.1 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, New Jersey.

Top brand affinities include Bourne (film series), Cricket World Cup, Business school, with strongest over-indexing on Bourne (film series) (64.77× the country average).

Demographically, the economic times audience skews more male with an average age of 33.1, and over-indexes on personality traits such as Career Orientation, Early Adopter Mentality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical economic times fan in United States is more male, around 33.1 years old, with strong Career Orientation tendencies and a notable affinity for Bourne (film series).

Category: Business & Career · Type: Website / Newspaper / Magazine

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the economic times profile in United States.

Audience size
335K
in United States
Gender
33.7%♀
66.3% male
Age
33.1
average years
Country rank
#45686
Website / Newspaper / Magazine in United States
Fig. 01

Search interest · 12-month trend

-18%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Audience demographics of economic times

33.7% are female, 66.3% are male, average age 33.1.

Fig. 02

Gender split

33.7%
Female
66.3%
Male
Demographic split for economic times audience in United States
MetricValue
Female33.7%
Male66.3%
Average age33.1
Estimated audience size334,728
Fig. 03

Age distribution

Ø 33.1
average years
Age distribution of the economic times audience in United States
Age bracketShare%
16-1931%
20-2928%
30-3919%
40-4912%
50+10%
Fig. 04

Worldwide distribution

6.5%

of the worldwide economic times audience comes from United States.

Worldwide audience distribution share by country for economic times
CountryShare
India71.7%
United States6.5%
United Arab Emirates3.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the economic times audience in United States is strongest.

Fig. 05

Top regions by affinity

economic times fans by region: top regions in United States
#RegionReachAffinity×
01New Jersey~30K3.27×
02Delaware~2K2.56×
03Wyoming<1K1.73×
04Texas~50K1.66×
05Washington~10K1.63×
06California~60K1.51×
07Georgia~20K1.47×
08Michigan~10K1.47×
09Washington, District of Columbia~2K1.46×
10New York~30K1.42×
11Kansas~4K1.42×
12Virginia~10K1.40×
13Illinois~20K1.37×
14Connecticut~5K1.37×
15Massachusetts~9K1.30×
16North Carolina~10K1.13×
17Maryland~7K1.09×
18Colorado~6K1.04×
19Florida~20K1.01×
20Pennsylvania~10K1.01×
21South Carolina~5K1.00×
22Ohio~10K0.98×
23Arkansas~3K0.96×
24Indiana~5K0.86×
25Mississippi~2K0.85×
26Alaska<1K0.85×
27Maine~1K0.84×
28North Dakota<1K0.84×
29South Dakota<1K0.82×
30Arizona~6K0.81×
31Wisconsin~4K0.81×
32New Hampshire~1K0.81×
33Rhode Island<1K0.80×
34Montana<1K0.80×
35Oregon~3K0.79×
36Iowa~2K0.79×
37Minnesota~4K0.78×
38West Virginia~1K0.78×
39Nebraska~1K0.77×
40Tennessee~5K0.76×
41Kentucky~3K0.73×
42Hawaii~1K0.73×
43Alabama~3K0.72×
44Idaho~1K0.72×
45Louisiana~3K0.71×
46Missouri~4K0.70×
47New Mexico~1K0.70×
48Oklahoma~3K0.66×
49Utah~2K0.66×
50Nevada~2K0.64×
Fig. 06

Affinity by region

Affinity by region — economic times, United States
0.64×1.00×3.27×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the economic times audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for economic times audience
#·InterestCategoryAffinity×
01Bourne (film series)Movies & TV64.77×
02Cricket World CupSports31.98×
03Frédérique ConstantFashion & Accessoires24.19×
04Ulysse NardinFashion & Accessoires18.85×
05ZenithFashion & Accessoires15.83×
06PaneraiFashion & Accessoires14.39×
07BadmintonSports14.38×
08LonginesFashion & Accessoires13.72×
09Business schoolBusiness & Career13.43×
10SeikoFashion & Accessoires13.19×
11Vacheron ConstantinFashion & Accessoires12.67×
12Peaky Blinders (TV series)Movies & TV12.47×
13Data scienceBusiness & Career11.43×
14LinkedInInternet & Social Media8.13×
15Sustainable energyHome & Garden5.51×
16InnovationBusiness & Career5.29×
17Online newspaperNews5.23×
18Renewable energyBusiness & Career4.91×
19Mortgage loansBusiness & Career2.97×
20AirbnbTravel & Leisure2.78×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the economic times audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by economic times audience · What stands out
TraitClusterDeviationScore
Career OrientationPOWER2.85×
Early Adopter MentalityPOWER2.77×
PatriotismCONSERVATISM2.09×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by economic times audience · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL0.74×
CreativityOPEN0.80×
ExtroversionTHRILL0.80×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does economic times have in United States?

economic times has an estimated audience of 334,728 people in United States, concentrated in California and Texas.

02

What is the gender split and age of economic times fans?

33.7% of economic times fans are female, 66.3% are male, with an average age of 33.1 years.

03

Which brands do economic times fans like most?

economic times fans show strongest brand affinity for Bourne (film series) (64.77×), Cricket World Cup (31.98×), and Business school (13.43×) over the country average.

04

Where do economic times fans live in United States?

economic times fans in United States are most concentrated in California (reach ~60K), Texas (reach ~50K), and New Jersey (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do economic times fans also like?

Beyond economic times itself, the audience over-indexes on Cricket World Cup (31.98×), Business school (13.43×), Peaky Blinders (TV series) (12.47×), and Badminton (14.38×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Business & Career audiences in United States

See economic times audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for economic times. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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