A data profile of the people who buy, follow and care about Eenadu in India — modelled from more than twelve digital signal sources. Eenadu has an estimated audience of 4,759,807 people in India.
Eenadu has an estimated audience of 4,759,807 people in India. 15.1% are female, 84.9% are male, average age 33.0. Top brand affinities: Jim Carrey, Emma Stone, Edward Norton, T-Mobile, Nicole Kidman.
Top brand affinities include Jim Carrey, Emma Stone, Edward Norton, with strongest over-indexing on Jim Carrey (18.94× the country average).
Demographically, the Eenadu audience skews more male with an average age of 33.0, and over-indexes on personality traits such as Quality Awareness, Convenience Orientation.
The typical Eenadu fan in India is more male, around 33.0 years old, with strong Quality Awareness tendencies and a notable affinity for Jim Carrey.
The key figures that characterise the Eenadu profile in India.
15.1% are female, 84.9% are male, average age 33.0.
| Metric | Value |
|---|---|
| Female | 15.1% |
| Male | 84.9% |
| Average age | 33.0 |
| Estimated audience size | 4,759,807 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 26% | |
| 20-29 | 34% | |
| 30-39 | 21% | |
| 40-49 | 12% | |
| 50+ | 7% |
of the worldwide Eenadu audience comes from India.
| Country | Share |
|---|---|
| India | 33.1% |
| United States | 23.1% |
| United Arab Emirates | 11.1% |
The strongest cross-interests of the Eenadu audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | T-Mobile | Technology & Electronics | 30.93× | ||
| 02 | Edward Norton | Movies & TV | 20.00× | ||
| 03 | Jared Leto | Movies & TV | 20.00× | ||
| 04 | Jim Carrey | Movies & TV | 18.94× | ||
| 05 | Emma Stone | Movies & TV | 15.80× | ||
| 06 | Denzel Washington | Movies & TV | 13.07× | ||
| 07 | Kristen Stewart | Movies & TV | 12.81× | ||
| 08 | Matt LeBlanc | Movies & TV | 12.51× | ||
| 09 | Nicole Kidman | Movies & TV | 12.04× | ||
| 10 | Daniel Craig | Movies & TV | 10.04× | ||
| 11 | Robert De Niro | Movies & TV | 9.86× | ||
| 12 | Natalie Portman | Movies & TV | 9.08× | ||
| 13 | Gal Gadot | Fashion & Accessoires | 9.05× | ||
| 14 | Matt Damon | Movies & TV | 8.75× | ||
| 15 | Margot Robbie | Movies & TV | 7.45× | ||
| 16 | Christian Bale | Movies & TV | 7.18× | ||
| 17 | Pedro Pascal | Movies & TV | 6.95× | ||
| 18 | Elizabeth Olsen | Movies & TV | 6.83× | ||
| 19 | Scarlett Johansson | Movies & TV | 6.02× | ||
| 20 | IKEA | Home & Garden | 3.09× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 3.27× | |
| Convenience Orientation | PREMIUM | 2.01× | |
| Need for Security | CONSERVATISM | 1.49× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Extroversion | THRILL | 0.73× | |
| Mindfulness | BALANCE | 0.77× | |
| Design Affinity | PREMIUM | 0.83× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in India who actively search for Eenadu. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across India. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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