A data profile of the people who buy, follow and care about Hindustan Times in India — modelled from more than twelve digital signal sources. Hindustan Times has an estimated audience of 5,036,205 people in India.
Hindustan Times has an estimated audience of 5,036,205 people in India. 24.3% are female, 75.7% are male, average age 31.3. Top brand affinities: Real property, True Detective, OnePlus, Videography, Reddit.
Top brand affinities include Real property, True Detective, OnePlus, with strongest over-indexing on Real property (2.13× the country average).
Demographically, the Hindustan Times audience skews more male with an average age of 31.3, and over-indexes on personality traits such as Early Adopter Mentality, Convenience Orientation.
The typical Hindustan Times fan in India is more male, around 31.3 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Real property.
The key figures that characterise the Hindustan Times profile in India.
24.3% are female, 75.7% are male, average age 31.3.
| Metric | Value |
|---|---|
| Female | 24.3% |
| Male | 75.7% |
| Average age | 31.3 |
| Estimated audience size | 5,036,205 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 37% | |
| 20-29 | 29% | |
| 30-39 | 16% | |
| 40-49 | 10% | |
| 50+ | 8% |
of the worldwide Hindustan Times audience comes from India.
| Country | Share |
|---|---|
| India | 62.5% |
| United States | 10.2% |
| United Kingdom | 3.4% |
The strongest cross-interests of the Hindustan Times audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Aerobics | Sports | 2.34× | ||
| 02 | Real property | Home & Garden | 2.13× | ||
| 03 | Emirates | Travel & Leisure | 2.00× | ||
| 04 | Boxing | Sports | 2.00× | ||
| 05 | Leonardo DiCaprio | Movies & TV | 1.83× | ||
| 06 | Kate Winslet | Movies & TV | 1.82× | ||
| 07 | Internet & Social Media | 1.80× | |||
| 08 | Henry Cavill | Movies & TV | 1.79× | ||
| 09 | Casio | Fashion & Accessoires | 1.74× | ||
| 10 | Dyson | Home & Garden | 1.73× | ||
| 11 | True Detective | Movies & TV | 1.71× | ||
| 12 | Elon Musk | Business & Career | 1.69× | ||
| 13 | Crowdfunding | Business & Career | 1.64× | ||
| 14 | Apple Watch | Technology & Electronics | 1.60× | ||
| 15 | Emma Watson | Movies & TV | 1.60× | ||
| 16 | TechCrunch | Technology & Electronics | 1.60× | ||
| 17 | Videography | Internet & Social Media | 1.57× | ||
| 18 | Animal rights | Politics & Society | 1.57× | ||
| 19 | OnePlus | Technology & Electronics | 1.53× | ||
| 20 | Starbucks | Food & Beverages | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 1.45× | |
| Convenience Orientation | PREMIUM | 1.30× | |
| Sports Activity | POWER | 1.21× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 0.69× | |
| Spirituality | BALANCE | 0.71× | |
| Need for Security | CONSERVATISM | 0.72× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in India who actively search for Hindustan Times. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across India. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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