Rascasse Audience Intelligence

Hindustan Times Audience in United States

A data profile of the people who buy, follow and care about Hindustan Times in United States — modelled from more than twelve digital signal sources. Hindustan Times has an estimated audience of 821,702 people in United States.

#89among Newspaper in United States#850among Website / Newspaper / Magazine in United States#208in News

The average Hindustan Times fan in United States is 34.1 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, New Jersey.

Top brand affinities include Air Canada, Cleveland Guardians, Emirates, with strongest over-indexing on Air Canada (17.88× the country average).

Demographically, the Hindustan Times audience skews more male with an average age of 34.1, and over-indexes on personality traits such as Quality Awareness, Travelling.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Hindustan Times fan in United States is more male, around 34.1 years old, with strong Quality Awareness tendencies and a notable affinity for Air Canada.

Category: News · Type: Website / Newspaper / Magazine · Subtype: Newspaper

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Hindustan Times profile in United States.

Audience size
822K
in United States
Gender
43.1%♀
56.9% male
Age
34.1
average years
Country rank
#27004
Website / Newspaper / Magazine in United States
Fig. 01

Search interest · 12-month trend

-23%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Audience demographics of Hindustan Times

43.1% are female, 56.9% are male, average age 34.1.

Fig. 02

Gender split

43.1%
Female
56.9%
Male
Demographic split for Hindustan Times audience in United States
MetricValue
Female43.1%
Male56.9%
Average age34.1
Estimated audience size821,702
Fig. 03

Age distribution

Ø 34.1
average years
Age distribution of the Hindustan Times audience in United States
Age bracketShare%
16-1929%
20-2924%
30-3922%
40-4915%
50+9%
Fig. 04

Worldwide distribution

10.2%

of the worldwide Hindustan Times audience comes from United States.

Worldwide audience distribution share by country for Hindustan Times
CountryShare
India62.5%
United States10.2%
United Kingdom3.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Hindustan Times audience in United States is strongest.

Fig. 05

Top regions by affinity

Hindustan Times fans by region: top regions in United States
#RegionReachAffinity×
01New Jersey~200K4.31×
02Delaware~10K2.68×
03Maryland~60K2.57×
04Virginia~80K2.33×
05Connecticut~30K1.90×
06Washington, District of Columbia~8K1.88×
07California~300K1.85×
08Texas~200K1.80×
09Massachusetts~50K1.79×
10Illinois~70K1.59×
11New York~100K1.53×
12Georgia~60K1.49×
13Washington~40K1.46×
14Pennsylvania~60K1.24×
15Indiana~30K1.20×
16Iowa~10K1.17×
17North Carolina~50K1.12×
18Michigan~40K1.11×
19West Virginia~7K1.05×
20Arizona~30K0.96×
21Minnesota~20K0.94×
22Ohio~40K0.88×
23Kansas~10K0.86×
24Montana~3K0.82×
25Oregon~10K0.81×
26North Dakota~2K0.81×
27Vermont~2K0.81×
28Alaska~2K0.79×
29Rhode Island~3K0.76×
30South Dakota~2K0.75×
31Florida~70K0.74×
32New Hampshire~4K0.72×
33Tennessee~20K0.71×
34Missouri~20K0.71×
35Maine~4K0.71×
36Kentucky~10K0.70×
37New Mexico~5K0.69×
38Nevada~9K0.68×
39Alabama~10K0.67×
40Louisiana~10K0.66×
41Idaho~5K0.66×
42Hawaii~4K0.66×
43Wisconsin~10K0.65×
44Nebraska~4K0.63×
45Mississippi~7K0.61×
46Arkansas~7K0.61×
47Colorado~10K0.59×
48Oklahoma~9K0.57×
49Utah~7K0.56×
50South Carolina~10K0.54×
Fig. 06

Affinity by region

Affinity by region — Hindustan Times, United States
0.54×1.00×4.31×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Hindustan Times audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Hindustan Times audience
#·InterestCategoryAffinity×
01Air CanadaTravel & Leisure17.88×
02Malaysian cuisineFood & Beverages16.67×
03EmiratesTravel & Leisure14.19×
04Massive open online courseBusiness & Career12.12×
05Cleveland GuardiansSports8.13×
06HinduismPolitics & Society8.09×
07BadmintonSports7.78×
08Data scienceBusiness & Career5.90×
09Business schoolBusiness & Career5.10×
10LinkedInInternet & Social Media4.40×
11Sustainable energyHome & Garden4.00×
12Seattle MarinersSports3.79×
13InnovationBusiness & Career3.62×
14Online newspaperNews3.29×
15Renewable energyBusiness & Career3.06×
16Street foodFood & Beverages2.87×
17FedExBusiness & Career2.74×
18LinuxTechnology & Electronics2.69×
19AirbnbTravel & Leisure2.01×
20Mortgage loansBusiness & Career1.86×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Hindustan Times audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Hindustan Times audience · What stands out
TraitClusterDeviationScore
Quality AwarenessPREMIUM2.06×
TravellingTHRILL1.83×
Early Adopter MentalityPOWER1.82×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Hindustan Times audience · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL0.73×
TraditionCONSERVATISM0.85×
ExtroversionTHRILL0.86×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Hindustan Times have in United States?

Hindustan Times has an estimated audience of 821,702 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Hindustan Times fans?

43.1% of Hindustan Times fans are female, 56.9% are male, with an average age of 34.1 years.

03

Which brands do Hindustan Times fans like most?

Hindustan Times fans show strongest brand affinity for Air Canada (17.88×), Cleveland Guardians (8.13×), and Emirates (14.19×) over the country average.

04

Where do Hindustan Times fans live in United States?

Hindustan Times fans in United States are most concentrated in California (reach ~300K), Texas (reach ~200K), and New Jersey (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Hindustan Times fans also like?

Beyond Hindustan Times itself, the audience over-indexes on Cleveland Guardians (8.13×), Emirates (14.19×), Hinduism (8.09×), and Innovation (3.62×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Newspaper audiences in United States

See Hindustan Times audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Hindustan Times. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 200+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →