Hindustan Times Audience in United States

Hindustan Times has an estimated audience of 1,402,041 people in United States. 43.1% are female, 56.9% are male, average age 34.1. Top regions: California, Texas, New Jersey. Top brand affinities: Finnair, AccuWeather, StubHub, Enterprise Rent-A-Car, DocuSign.

The average Hindustan Times fan in United States is 34.1 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, New Jersey. Top brand affinities include Finnair, AccuWeather, StubHub, with strongest over-indexing on Finnair (675× the country average). Demographically, the Hindustan Times audience skews more male with an average age of 34.1, and over-indexes on personality traits such as Early Adopter Mentality, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: News · Type: Website / Newspaper / Magazine · Subtype: Newspaper

Demographics of Hindustan Times fans

Demographic split for Hindustan Times audience in United States
MetricValue
Female43.1%
Male56.9%
Average age34.1
Estimated audience size1,402,041

Audience persona

The typical Hindustan Times fan in United States is more male, around 34.1 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Finnair.

Top regions in United States

Top regions ranked by reach for Hindustan Times in United States
RegionReachAffinity
California302,4191.96×
Texas234,8951.95×
New Jersey162,0764.55×
New York126,3691.61×
Virginia83,8862.46×
Illinois79,1121.69×
Florida68,9820.73×
Georgia67,6241.57×
Maryland63,8942.65×
Pennsylvania60,6991.29×
Massachusetts51,5371.87×
North Carolina49,3811.17×
Washington42,4441.51×
Michigan41,5361.13×
Ohio38,2340.89×
Connecticut27,7841.98×
Arizona27,5330.96×
Indiana19,1010.75×
Tennessee18,7540.67×
Minnesota18,6950.93×
Missouri14,7490.65×
Iowa13,7231.19×
Alabama11,8410.6×
Wisconsin11,6560.55×
Oregon11,5840.72×
Colorado11,2100.51×
Delaware10,8862.81×
Kentucky10,4470.59×
Louisiana9,9050.55×
Kansas9,1460.83×
South Carolina8,3160.39×
Washington, District of Columbia8,1851.94×
Nevada8,1290.6×
West Virginia6,5821.01×
Arkansas4,1300.36×
Oklahoma4,0200.26×
New Mexico3,9880.57×
Mississippi3,5940.31×
Utah3,1440.25×
Idaho3,0310.43×
Nebraska2,9020.41×
New Hampshire2,7040.49×
Rhode Island2,5520.57×
Hawaii1,9960.33×
Alaska1,3880.46×
Maine1,0170.2×
South Dakota9550.29×
Vermont9430.38×
Montana4840.12×
North Dakota4650.16×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Hindustan Times audience
BrandAffinityCategory
Finnair675×Travel & Leisure
AccuWeather15.97×Home & Garden
StubHub15.69×Travel & Leisure
Enterprise Rent-A-Car8.22×Cars & Mobility
DocuSign15.07×Technology & Electronics
OpenTable15.85×Food & Beverages
Flickr12.71×Internet & Social Media
Indeed.com5.27×Business & Career
Robert Pattinson14.77×Movies & TV
Idris Elba15.96×Movies & TV
Choice Hotels18.81×Travel & Leisure
Michelle Pfeiffer13.09×Movies & TV
Capital One4.57×Business & Career
Telegram14.59×Internet & Social Media
Liam Neeson11.19×Movies & TV
Pierce Brosnan13.9×Movies & TV
Rebecca Ferguson16.65×Movies & TV
GoDaddy14.24×Technology & Electronics
Google Maps4.25×Internet & Social Media
Natalie Portman11.42×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Hindustan Times audience
TraitClusterScore
Early Adopter MentalityPOWER2
Luxury OrientationPREMIUM1.76
Quality AwarenessPREMIUM1.65
Risk AppetiteTHRILL1.63
TravellingTHRILL1.54
Urban LifestyleOPEN1.37

Worldwide distribution

Worldwide audience distribution share by country for Hindustan Times
CountryShare
India54.3%
United States13.2%
Australia4.8%

See Hindustan Times audiences in other countries

More Newspaper audiences in United States

Frequently asked questions

How many fans does Hindustan Times have in United States?

Hindustan Times has an estimated audience of 1,402,041 people in United States, concentrated in California and Texas.

What is the gender split and age of Hindustan Times fans?

43.1% of Hindustan Times fans are female, 56.9% are male, with an average age of 34.1 years.

Which brands do Hindustan Times fans like most?

Hindustan Times fans show strongest brand affinity for Finnair (675×), AccuWeather (15.97×), and StubHub (15.69×) over the country average.

Where do Hindustan Times fans live in United States?

Hindustan Times fans in United States are most concentrated in California (reach 302,419), Texas (reach 234,895), and New Jersey (reach 162,076). These three regions account for the largest share of the active audience.

What other brands do Hindustan Times fans also like?

Beyond Hindustan Times itself, the audience over-indexes on AccuWeather (15.97×), StubHub (15.69×), Enterprise Rent-A-Car (8.22×), and DocuSign (15.07×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Hindustan Times. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.