A data profile of the people who buy, follow and care about Krishna in India — modelled from more than twelve digital signal sources. Krishna has an estimated audience of 6,008,099 people in India.
Krishna has an estimated audience of 6,008,099 people in India. 23.9% are female, 76.1% are male, average age 32.4. Top brand affinities: Real property, Videography, Activism, Roman Reigns, OnePlus.
Top brand affinities include Real property, Videography, Activism, with strongest over-indexing on Real property (3.7× the country average).
Demographically, the Krishna audience skews more male with an average age of 32.4, and over-indexes on personality traits such as Career Orientation, Convenience Orientation.
The typical Krishna fan in India is more male, around 32.4 years old, with strong Career Orientation tendencies and a notable affinity for Real property.
The key figures that characterise the Krishna profile in India.
23.9% are female, 76.1% are male, average age 32.4.
| Metric | Value |
|---|---|
| Female | 23.9% |
| Male | 76.1% |
| Average age | 32.4 |
| Estimated audience size | 6,008,099 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 34% | |
| 20-29 | 28% | |
| 30-39 | 18% | |
| 40-49 | 12% | |
| 50+ | 9% |
of the worldwide Krishna audience comes from India.
| Country | Share |
|---|---|
| India | 60.3% |
| Nepal | 5.7% |
| United States | 4.1% |
The strongest cross-interests of the Krishna audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Real property | Home & Garden | 3.70× | ||
| 02 | Jim Carrey | Movies & TV | 3.70× | ||
| 03 | Zootopia | Movies & TV | 3.70× | ||
| 04 | Alibaba.com | Shopping | 3.70× | ||
| 05 | Lena Headey | Movies & TV | 3.70× | ||
| 06 | Edward Norton | Movies & TV | 3.70× | ||
| 07 | Brock Lesnar | Sports | 3.15× | ||
| 08 | Roman Reigns | Sports | 2.98× | ||
| 09 | Emma Stone | Movies & TV | 2.87× | ||
| 10 | Bed sheet | Home & Garden | 2.69× | ||
| 11 | Videography | Internet & Social Media | 2.37× | ||
| 12 | Mattress | Home & Garden | 1.88× | ||
| 13 | Risk management | Business & Career | 1.82× | ||
| 14 | OnePlus | Technology & Electronics | 1.71× | ||
| 15 | Activism | Politics & Society | 1.61× | ||
| 16 | Pizza | Food & Beverages | 1.59× | ||
| 17 | Rail transport | Travel & Leisure | 1.57× | ||
| 18 | Microwave oven | Home & Garden | 1.55× | ||
| 19 | Handball | Sports | 1.54× | ||
| 20 | Innovation | Business & Career | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Career Orientation | POWER | 1.45× | |
| Convenience Orientation | PREMIUM | 1.42× | |
| Tradition | CONSERVATISM | 1.34× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 0.78× | |
| Luxury Orientation | PREMIUM | 0.80× | |
| Extroversion | THRILL | 0.89× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in India who actively search for Krishna. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across India. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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