A data profile of the people who buy, follow and care about $NOT in India — modelled from more than twelve digital signal sources. $NOT has an estimated audience of 3,539,223 people in India.
$NOT has an estimated audience of 3,539,223 people in India. 27.6% are female, 72.4% are male, average age 26.1. Top brand affinities: Lil Uzi Vert, Vanessa Kirby, Tom Felton, Superman, Edward Norton.
Top brand affinities include Lil Uzi Vert, Vanessa Kirby, Tom Felton, with strongest over-indexing on Lil Uzi Vert (414.76× the country average).
Demographically, the $NOT audience skews more male with an average age of 26.1, and over-indexes on personality traits such as Early Adopter Mentality, Community Orientation.
The typical $NOT fan in India is more male, around 26.1 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Lil Uzi Vert.
The key figures that characterise the $NOT profile in India.
27.6% are female, 72.4% are male, average age 26.1.
| Metric | Value |
|---|---|
| Female | 27.6% |
| Male | 72.4% |
| Average age | 26.1 |
| Estimated audience size | 3,539,223 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 59% | |
| 20-29 | 22% | |
| 30-39 | 10% | |
| 40-49 | 5% | |
| 50+ | 3% |
of the worldwide $NOT audience comes from India.
| Country | Share |
|---|---|
| India | 33.5% |
| United States | 20.6% |
| Japan | 6.1% |
The strongest cross-interests of the $NOT audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Lil Uzi Vert | Music & Radio | 414.76× | ||
| 02 | ASAP Rocky | Music & Radio | 19.65× | ||
| 03 | Tom Felton | Movies & TV | 17.69× | ||
| 04 | Vanessa Kirby | Movies & TV | 16.68× | ||
| 05 | Edward Norton | Movies & TV | 11.93× | ||
| 06 | Late-night talk show | Movies & TV | 11.90× | ||
| 07 | Travis Scott | Music & Radio | 8.25× | ||
| 08 | Atlético Madrid | Sports | 7.13× | ||
| 09 | Sabrina Carpenter | Music & Radio | 6.14× | ||
| 10 | Paris Saint-Germain | Sports | 5.03× | ||
| 11 | Emma Watson | Movies & TV | 4.79× | ||
| 12 | Anne Hathaway | Movies & TV | 4.48× | ||
| 13 | One Piece | Movies & TV | 3.71× | ||
| 14 | Manchester City F.C. | Sports | 3.35× | ||
| 15 | BTS | Music & Radio | 3.21× | ||
| 16 | Game of Thrones | Movies & TV | 2.42× | ||
| 17 | Manchester United F.C. | Sports | 2.36× | ||
| 18 | Superman | Movies & TV | 2.29× | ||
| 19 | Stranger Things | Movies & TV | 2.25× | ||
| 20 | Harry Potter | Movies & TV | 2.04× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 2.37× | |
| Community Orientation | OPEN | 1.61× | |
| Pet Ownership | JOY | 1.51× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.40× | |
| Tradition | CONSERVATISM | 0.47× | |
| Creativity | OPEN | 0.48× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in India who actively search for $NOT. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across India. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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