Rascasse Audience Intelligence

$NOT Audience in United States

A data profile of the people who buy, follow and care about $NOT in United States — modelled from more than twelve digital signal sources. $NOT has an estimated audience of 2,183,573 people in United States.

#186among Singer-songwriter in United States#2355among Person in United States#1460in Music & Radio

The average $NOT fan in United States is 29.5 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Charli XCX, School uniform, TikTok, with strongest over-indexing on Charli XCX (31.59× the country average).

Demographically, the $NOT audience skews balanced with an average age of 29.5, and over-indexes on personality traits such as Early Adopter Mentality, Tradition.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical $NOT fan in United States is balanced, around 29.5 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Charli XCX.

Category: Music & Radio · Type: Person · Subtype: Singer-songwriter

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the $NOT profile in United States.

Audience size
2.2M
in United States
Gender
48.4%♀
51.6% male
Age
29.5
average years
Country rank
#13284
Person in United States
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of $NOT fans

48.4% are female, 51.6% are male, average age 29.5.

Fig. 02

Gender split

48.4%
Female
51.6%
Male
Demographic split for $NOT audience in United States
MetricValue
Female48.4%
Male51.6%
Average age29.5
Estimated audience size2,183,573
Fig. 03

Age distribution

Ø 29.5
average years
Age distribution of the $NOT audience in United States
Age bracketShare%
16-1947%
20-2923%
30-3913%
40-499%
50+7%
Fig. 04

Worldwide distribution

20.6%

of the worldwide $NOT audience comes from United States.

Worldwide audience distribution share by country for $NOT
CountryShare
India33.5%
United States20.6%
Japan6.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the $NOT audience in United States is strongest.

Fig. 05

Top regions by affinity

$NOT fans by region: top regions in United States
#RegionReachAffinity×
01Mississippi~20K1.27×
02Louisiana~30K1.23×
03Oklahoma~30K1.17×
04Georgia~80K1.16×
05Arkansas~20K1.16×
06Alabama~30K1.15×
07Texas~200K1.11×
08Kentucky~30K1.10×
09Florida~200K1.09×
10Tennessee~50K1.08×
11Indiana~40K1.08×
12California~200K1.06×
13Washington~50K1.06×
14North Carolina~70K1.05×
15Missouri~40K1.05×
16South Carolina~30K1.05×
17West Virginia~10K1.05×
18Alaska~5K1.04×
19Virginia~50K1.03×
20New Mexico~10K1.03×
21Oregon~20K1.02×
22Hawaii~9K1.02×
23New Jersey~50K1.01×
24Maryland~40K1.01×
25New York~100K1.00×
26Pennsylvania~70K1.00×
27Minnesota~30K1.00×
28Ohio~60K0.99×
29Illinois~70K0.98×
30Arizona~40K0.96×
31Michigan~50K0.95×
32Kansas~20K0.95×
33South Dakota~5K0.95×
34Iowa~20K0.94×
35Montana~6K0.94×
36North Dakota~4K0.93×
37Massachusetts~40K0.92×
38Colorado~30K0.92×
39Connecticut~20K0.92×
40Nevada~20K0.92×
41Idaho~10K0.92×
42Maine~7K0.92×
43Utah~20K0.91×
44Wisconsin~30K0.90×
45Nebraska~10K0.90×
46Rhode Island~6K0.88×
47Wyoming~3K0.87×
48Vermont~3K0.85×
49New Hampshire~7K0.81×
50Washington, District of Columbia~5K0.80×
Fig. 06

Affinity by region

Affinity by region — $NOT, United States
0.80×1.00×1.27×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the $NOT audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for $NOT audience
#·InterestCategoryAffinity×
01Charli XCXMusic & Radio31.59×
02School uniformKids & Family8.83×
03Teyana TaylorMovies & TV5.47×
04Rick and MortyMovies & TV4.15×
05Hair ExtensionsBeauty & Wellness3.39×
06Ariana GrandeMusic & Radio3.35×
07Sabrina CarpenterMusic & Radio3.32×
08Anime and manga fandomLiterature2.47×
09StreetwearFashion & Accessoires2.45×
10Louis VuittonFashion & Accessoires2.25×
11NikeFashion & Accessoires2.01×
12TikTokInternet & Social Media1.98×
13Mobile gameGames1.82×
14SpotifyInternet & Social Media1.77×
15Google DriveTechnology & Electronics1.71×
16Electronic musicMusic & Radio1.68×
17Wendy'sFood & Beverages1.64×
18ConcertsMusic & Radio1.60×
19Music videosMusic & Radio1.56×
20Blues musicMusic & Radio1.53×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the $NOT audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by $NOT audience · What stands out
TraitClusterDeviationScore
Early Adopter MentalityPOWER1.50×
TraditionCONSERVATISM1.46×
Luxury OrientationPREMIUM1.39×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by $NOT audience · Rather not
TraitClusterDeviationScore
Quality AwarenessPREMIUM0.72×
Need for SecurityCONSERVATISM0.85×
IndividualismJOY0.88×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does $NOT have in United States?

$NOT has an estimated audience of 2,183,573 people in United States, concentrated in California and Texas.

02

What is the gender split and age of $NOT fans?

48.4% of $NOT fans are female, 51.6% are male, with an average age of 29.5 years.

03

Which brands do $NOT fans like most?

$NOT fans show strongest brand affinity for Charli XCX (31.59×), School uniform (8.83×), and TikTok (1.98×) over the country average.

04

Where do $NOT fans live in United States?

$NOT fans in United States are most concentrated in California (reach ~200K), Texas (reach ~200K), and Florida (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do $NOT fans also like?

Beyond $NOT itself, the audience over-indexes on School uniform (8.83×), TikTok (1.98×), Hair Extensions (3.39×), and Teyana Taylor (5.47×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Singer-songwriter audiences in United States

See $NOT audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for $NOT. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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