$NOT Audience in United States
$NOT has an estimated audience of 2,178,161 people in United States. 51.7% are female, 48.3% are male, average age 31.0. Top brand affinities: Combat sport, Grinch, Home construction, Vocal harmony, Historic site.
Top brand affinities include Combat sport, Grinch, Home construction, with strongest over-indexing on Combat sport (2.7× the country average). Demographically, the $NOT audience skews balanced with an average age of 31.0, and over-indexes on personality traits such as LGBTQ+ Identity, Early Adopter Mentality.
Category: Music & Radio · Type: Person · Subtype: Singer-songwriter
Demographics of $NOT fans
| Metric | Value |
|---|---|
| Female | 51.7% |
| Male | 48.3% |
| Average age | 31.0 |
| Estimated audience size | 2,178,161 |
Audience persona
The typical $NOT fan in United States is balanced, around 31.0 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Combat sport.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Combat sport | 2.7× | Sports |
| Grinch | 5.33× | Movies & TV |
| Home construction | 1.74× | Home & Garden |
| Vocal harmony | 5.22× | Music & Radio |
| Historic site | 4.85× | Arts & Culture |
| No Escape (1994 film) | 12.86× | Movies & TV |
| Japanese domestic market | 5.32× | Politics & Society |
| Product design | 2.15× | Business & Career |
| Guy Fieri | 4.23× | Movies & TV |
| Harlow | 12.63× | Travel & Leisure |
| Goop | 5.72× | Internet & Social Media |
| TV Fanatic | 10.09× | Movies & TV |
| Mathcore | 7.14× | Music & Radio |
| Progressive rock | 1.79× | Music & Radio |
| UK garage | 4.42× | Music & Radio |
| Bank account | 1.89× | Business & Career |
| Governor of Michigan | 5.01× | Politics & Society |
| Fairy godmother | 5.01× | Literature |
| Racing | 1.66× | Cars & Mobility |
| Hipster | 5.87× | Politics & Society |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| LGBTQ+ Identity | OPEN | 1.97 |
| Early Adopter Mentality | POWER | 1.62 |
| Extroversion | THRILL | 1.37 |
| Luxury Orientation | PREMIUM | 1.24 |
| Social Media Usage | JOY | 1.14 |
| Mindfulness | BALANCE | 1.11 |
Worldwide distribution
| Country | Share |
|---|---|
| India | 32.2% |
| United States | 21.4% |
| Japan | 6.3% |
See $NOT audiences in other countries
More Singer-songwriter audiences in United States
- GloRilla (18,197,217)
- Billie Eilish (15,190,647)
- Rocket (14,103,157)
- Jessie Murph (13,515,389)
- Tate McRae (13,487,196)
How to read this data
Audience size is the estimated number of people in United States who actively search for $NOT. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.