A data profile of the people who buy, follow and care about Reliance Digital in India — modelled from more than twelve digital signal sources. Reliance Digital has an estimated audience of 6,203,606 people in India.
Reliance Digital has an estimated audience of 6,203,606 people in India. 30.3% are female, 69.7% are male, average age 33.5. Top brand affinities: TP-Link, Instant messaging, Barclays, Shoes, Email.
Top brand affinities include TP-Link, Instant messaging, Barclays, with strongest over-indexing on TP-Link (12.1× the country average).
Demographically, the Reliance Digital audience skews more male with an average age of 33.5, and over-indexes on personality traits such as Convenience Orientation, Indulgence.
The typical Reliance Digital fan in India is more male, around 33.5 years old, with strong Convenience Orientation tendencies and a notable affinity for TP-Link.
The key figures that characterise the Reliance Digital profile in India.
30.3% are female, 69.7% are male, average age 33.5.
| Metric | Value |
|---|---|
| Female | 30.3% |
| Male | 69.7% |
| Average age | 33.5 |
| Estimated audience size | 6,203,606 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 28% | |
| 20-29 | 30% | |
| 30-39 | 20% | |
| 40-49 | 14% | |
| 50+ | 8% |
of the worldwide Reliance Digital audience comes from India.
| Country | Share |
|---|---|
| India | 95.2% |
| United States | 1.8% |
| United Kingdom | 0.4% |
The strongest cross-interests of the Reliance Digital audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | TP-Link | Technology & Electronics | 12.10× | ||
| 02 | Barclays | Business & Career | 11.67× | ||
| 03 | Pfizer | Health | 7.43× | ||
| 04 | Siemens | Home & Garden | 5.16× | ||
| 05 | Genetics | Kids & Family | 3.29× | ||
| 06 | Noise-cancelling headphones | Technology & Electronics | 2.92× | ||
| 07 | Škoda Auto | Cars & Mobility | 2.78× | ||
| 08 | Cabinetry | Home & Garden | 2.34× | ||
| 09 | Leather | Fashion & Accessoires | 2.27× | ||
| 10 | OnePlus | Technology & Electronics | 2.10× | ||
| 11 | Computer hardware | Technology & Electronics | 2.10× | ||
| 12 | Refrigerator | Home & Garden | 2.05× | ||
| 13 | Call of Duty | Games | 1.93× | ||
| 14 | True Detective | Movies & TV | 1.83× | ||
| 15 | Instant messaging | Internet & Social Media | 1.71× | ||
| 16 | Technology & Electronics | 1.70× | |||
| 17 | Trousers | Fashion & Accessoires | 1.69× | ||
| 18 | Shoes | Fashion & Accessoires | 1.68× | ||
| 19 | Men's clothing | Fashion & Accessoires | 1.64× | ||
| 20 | Wikipedia | Internet & Social Media | 1.58× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 1.78× | |
| Indulgence | JOY | 1.57× | |
| Quality Awareness | PREMIUM | 1.52× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Tradition | CONSERVATISM | 0.44× | |
| Creativity | OPEN | 0.59× | |
| Community Orientation | OPEN | 0.66× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in India who actively search for Reliance Digital. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across India. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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