A data profile of the people who buy, follow and care about Uttarakhand in India — modelled from more than twelve digital signal sources. Uttarakhand has an estimated audience of 4,360,199 people in India.
Uttarakhand has an estimated audience of 4,360,199 people in India. 19.5% are female, 80.5% are male, average age 31.8. Top brand affinities: True Detective, Scarlett Johansson, Game of Thrones, Stranger Things, NASDAQ.
Top brand affinities include True Detective, Scarlett Johansson, Game of Thrones, with strongest over-indexing on True Detective (3.73× the country average).
Demographically, the Uttarakhand audience skews more male with an average age of 31.8, and over-indexes on personality traits such as Quality Awareness, Career Orientation.
The typical Uttarakhand fan in India is more male, around 31.8 years old, with strong Quality Awareness tendencies and a notable affinity for True Detective.
The key figures that characterise the Uttarakhand profile in India.
19.5% are female, 80.5% are male, average age 31.8.
| Metric | Value |
|---|---|
| Female | 19.5% |
| Male | 80.5% |
| Average age | 31.8 |
| Estimated audience size | 4,360,199 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 33% | |
| 20-29 | 32% | |
| 30-39 | 17% | |
| 40-49 | 11% | |
| 50+ | 7% |
of the worldwide Uttarakhand audience comes from India.
| Country | Share |
|---|---|
| India | 65.4% |
| Saudi Arabia | 14.0% |
| United Arab Emirates | 8.0% |
The strongest cross-interests of the Uttarakhand audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Scarlett Johansson | Movies & TV | 4.19× | ||
| 02 | Christopher Nolan | Movies & TV | 4.19× | ||
| 03 | Megan Fox | Movies & TV | 4.19× | ||
| 04 | Chris Evans (actor) | Movies & TV | 4.19× | ||
| 05 | Christian Bale | Movies & TV | 4.19× | ||
| 06 | Robert Pattinson | Movies & TV | 4.19× | ||
| 07 | Charles Leclerc | Sports | 4.19× | ||
| 08 | Pedro Pascal | Movies & TV | 4.19× | ||
| 09 | Natalie Portman | Movies & TV | 4.19× | ||
| 10 | Nicole Kidman | Movies & TV | 4.19× | ||
| 11 | Prison Break | Movies & TV | 4.19× | ||
| 12 | Auto show | Cars & Mobility | 4.12× | ||
| 13 | American Airlines | Travel & Leisure | 4.10× | ||
| 14 | True Detective | Movies & TV | 3.73× | ||
| 15 | NASDAQ | Business & Career | 3.66× | ||
| 16 | Pirates of the Caribbean (film series) | Movies & TV | 3.57× | ||
| 17 | Breaking Bad | Movies & TV | 2.81× | ||
| 18 | Stranger Things | Movies & TV | 1.98× | ||
| 19 | Career development | Business & Career | 1.85× | ||
| 20 | Game of Thrones | Movies & TV | 1.74× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 1.46× | |
| Career Orientation | POWER | 1.40× | |
| Indulgence | JOY | 1.32× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Social Media Usage | JOY | 0.76× | |
| Design Affinity | PREMIUM | 0.78× | |
| Mindfulness | BALANCE | 0.80× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in India who actively search for Uttarakhand. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across India. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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