A data profile of the people who buy, follow and care about Gazzetta di Parma in Italy — modelled from more than twelve digital signal sources. Gazzetta di Parma has an estimated audience of 6,841,443 people in Italy.
The average Gazzetta di Parma fan in Italy is 43.5 years old, balanced, and lives primarily in Emilia-Romagna.
The audience is concentrated in Emilia-Romagna, Lombardy, Tuscany.
Top brand affinities include Concealer, TicketOne, Face powder, with strongest over-indexing on Concealer (3.39× the country average).
Demographically, the Gazzetta di Parma audience skews balanced with an average age of 43.5, and over-indexes on personality traits such as Individualism, Community Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 20 regions tracked by Rascasse.
The typical Gazzetta di Parma fan in Italy is balanced, around 43.5 years old, with strong Individualism tendencies and a notable affinity for Concealer.
The key figures that characterise the Gazzetta di Parma profile in Italy.
54.6% are female, 45.4% are male, average age 43.5.
| Metric | Value |
|---|---|
| Female | 54.6% |
| Male | 45.4% |
| Average age | 43.5 |
| Estimated audience size | 6,841,443 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 8% | |
| 20-29 | 16% | |
| 30-39 | 24% | |
| 40-49 | 26% | |
| 50+ | 26% |
of the worldwide Gazzetta di Parma audience comes from Italy.
| Country | Share |
|---|---|
| Italy | 98.1% |
| Germany | 0.3% |
| United States | 0.2% |
Where the Gazzetta di Parma audience in Italy is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Emilia-Romagna | ~3.5M | 15.92× | |
| 02 | Lombardy | ~900K | 0.71× | |
| 03 | Trentino-Alto Adige/Südtirol | ~70K | 0.54× | |
| 04 | Liguria | ~90K | 0.48× | |
| 05 | Molise | ~10K | 0.38× | |
| 06 | Aosta Valley | ~6K | 0.34× | |
| 07 | Tuscany | ~100K | 0.30× | |
| 08 | Basilicata | ~20K | 0.25× | |
| 09 | Veneto | ~100K | 0.24× | |
| 10 | Sardinia | ~40K | 0.21× | |
| 11 | Umbria | ~20K | 0.20× | |
| 12 | Marche | ~30K | 0.19× | |
| 13 | Friuli-Venezia Giulia | ~20K | 0.18× | |
| 14 | Piedmont | ~90K | 0.17× | |
| 15 | Puglia | ~80K | 0.17× | |
| 16 | Calabria | ~30K | 0.16× | |
| 17 | Abruzzo | ~20K | 0.16× | |
| 18 | Lazio | ~100K | 0.15× | |
| 19 | Sicilia | ~80K | 0.13× | |
| 20 | Campania | ~80K | 0.10× |
The strongest cross-interests of the Gazzetta di Parma audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Valencia CF | Sports | 4.26× | ||
| 02 | Concealer | Beauty & Wellness | 3.39× | ||
| 03 | Individualism | Politics & Society | 2.76× | ||
| 04 | Face powder | Beauty & Wellness | 2.57× | ||
| 05 | Mineral water | Food & Beverages | 2.07× | ||
| 06 | Traditional medicine | Health | 1.99× | ||
| 07 | Cashmere wool | Fashion & Accessoires | 1.91× | ||
| 08 | Birkenstock | Fashion & Accessoires | 1.80× | ||
| 09 | Lip gloss | Beauty & Wellness | 1.76× | ||
| 10 | Steakhouse | Food & Beverages | 1.75× | ||
| 11 | Bologna F.C. 1909 | Sports | 1.66× | ||
| 12 | Nonprofit organization | Politics & Society | 1.64× | ||
| 13 | TicketOne | Travel & Leisure | 1.61× | ||
| 14 | Charitable organization | Politics & Society | 1.60× | ||
| 15 | Stress (biology) | Health | 1.58× | ||
| 16 | Baking powder | Food & Beverages | 1.58× | ||
| 17 | Zoo | Kids & Family | 1.56× | ||
| 18 | Street food | Food & Beverages | 1.54× | ||
| 19 | Rail transport | Travel & Leisure | 1.53× | ||
| 20 | Washing machine | Home & Garden | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Individualism | JOY | 1.99× | |
| Community Orientation | OPEN | 1.60× | |
| Career Orientation | POWER | 1.54× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Risk Appetite | THRILL | 0.51× | |
| Quality Awareness | PREMIUM | 0.74× | |
| Luxury Orientation | PREMIUM | 0.76× |
Gazzetta di Parma has an estimated audience of 6,841,443 people in Italy, concentrated in Emilia-Romagna and Lombardy.
54.6% of Gazzetta di Parma fans are female, 45.4% are male, with an average age of 43.5 years.
Gazzetta di Parma fans show strongest brand affinity for Concealer (3.39×), TicketOne (1.61×), and Face powder (2.57×) over the country average.
Gazzetta di Parma fans in Italy are most concentrated in Emilia-Romagna (reach ~3.5M), Lombardy (reach ~900K), and Tuscany (reach ~100K). These three regions account for the largest share of the active audience.
Beyond Gazzetta di Parma itself, the audience over-indexes on TicketOne (1.61×), Face powder (2.57×), Nonprofit organization (1.64×), and Stress (biology) (1.58×) compared to the Italy average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Italy who actively search for Gazzetta di Parma. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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