A data profile of the people who buy, follow and care about Piedmont in Italy — modelled from more than twelve digital signal sources. Piedmont has an estimated audience of 5,702,955 people in Italy.
Piedmont has an estimated audience of 5,702,955 people in Italy. 53.6% are female, 46.4% are male, average age 40.9. Top brand affinities: Torino F.C., Nonprofit organization, Subscription business model, Zoo, Rail transport.
Top brand affinities include Torino F.C., Nonprofit organization, Subscription business model, with strongest over-indexing on Torino F.C. (2.57× the country average).
Demographically, the Piedmont audience skews balanced with an average age of 40.9, and over-indexes on personality traits such as Convenience Orientation, Career Orientation.
The typical Piedmont fan in Italy is balanced, around 40.9 years old, with strong Convenience Orientation tendencies and a notable affinity for Torino F.C..
The key figures that characterise the Piedmont profile in Italy.
53.6% are female, 46.4% are male, average age 40.9.
| Metric | Value |
|---|---|
| Female | 53.6% |
| Male | 46.4% |
| Average age | 40.9 |
| Estimated audience size | 5,702,955 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 16% | |
| 20-29 | 16% | |
| 30-39 | 23% | |
| 40-49 | 23% | |
| 50+ | 22% |
of the worldwide Piedmont audience comes from Italy.
| Country | Share |
|---|---|
| Italy | 74.8% |
| United States | 12.6% |
| Brazil | 2.1% |
The strongest cross-interests of the Piedmont audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Torino F.C. | Sports | 2.57× | ||
| 02 | Non-alcoholic beverage | Food & Beverages | 2.02× | ||
| 03 | Private equity | Business & Career | 1.82× | ||
| 04 | Traditional medicine | Health | 1.77× | ||
| 05 | Magnum (ice cream) | Food & Beverages | 1.71× | ||
| 06 | Rail transport | Travel & Leisure | 1.70× | ||
| 07 | Subscription business model | Shopping | 1.68× | ||
| 08 | Freedom of speech | Politics & Society | 1.62× | ||
| 09 | Zoo | Kids & Family | 1.61× | ||
| 10 | Sandra Bullock | Movies & TV | 1.61× | ||
| 11 | Valencia CF | Sports | 1.60× | ||
| 12 | Toilet paper | Home & Garden | 1.59× | ||
| 13 | Hisense | Technology & Electronics | 1.59× | ||
| 14 | Luc Besson | Movies & TV | 1.59× | ||
| 15 | Nonprofit organization | Politics & Society | 1.58× | ||
| 16 | Monopoly (game) | Games | 1.57× | ||
| 17 | Chardonnay | Food & Beverages | 1.57× | ||
| 18 | Frozen food | Food & Beverages | 1.53× | ||
| 19 | Bob Dylan | Music & Radio | 1.53× | ||
| 20 | Public transport | Cars & Mobility | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 1.68× | |
| Career Orientation | POWER | 1.47× | |
| Community Orientation | OPEN | 1.41× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 0.43× | |
| Risk Appetite | THRILL | 0.57× | |
| Sustainability | BALANCE | 0.67× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Italy who actively search for Piedmont. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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