Rascasse Audience Intelligence

Piedmont Audience in United States

A data profile of the people who buy, follow and care about Piedmont in United States — modelled from more than twelve digital signal sources. Piedmont has an estimated audience of 964,665 people in United States.

#2205among POI in United States#1813in Travel & Leisure

The average Piedmont fan in United States is 40.1 years old, more female, and lives primarily in Georgia.

The audience is concentrated in Georgia, California, South Carolina.

Top brand affinities include Atlanta Braves, Nonprofit organization, Hardware store, with strongest over-indexing on Atlanta Braves (3.44× the country average).

Demographically, the Piedmont audience skews more female with an average age of 40.1, and over-indexes on personality traits such as Career Orientation, Community Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Piedmont fan in United States is more female, around 40.1 years old, with strong Career Orientation tendencies and a notable affinity for Atlanta Braves.

Category: Travel & Leisure · Type: POI

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Piedmont profile in United States.

Audience size
965K
in United States
Gender
62.7%♀
37.3% male
Age
40.1
average years
Country rank
#24265
POI in United States
Fig. 01

Search interest · 12-month trend

+2%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Piedmont fans

62.7% are female, 37.3% are male, average age 40.1.

Fig. 02

Gender split

62.7%
Female
37.3%
Male
Demographic split for Piedmont audience in United States
MetricValue
Female62.7%
Male37.3%
Average age40.1
Estimated audience size964,665
Fig. 03

Age distribution

Ø 40.1
average years
Age distribution of the Piedmont audience in United States
Age bracketShare%
16-1917%
20-2917%
30-3921%
40-4925%
50+19%
Fig. 04

Worldwide distribution

12.6%

of the worldwide Piedmont audience comes from United States.

Worldwide audience distribution share by country for Piedmont
CountryShare
Italy74.8%
United States12.6%
Brazil2.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Piedmont audience in United States is strongest.

Fig. 05

Top regions by affinity

Piedmont fans by region: top regions in United States
#RegionReachAffinity×
01Georgia~200K7.92×
02Oklahoma~70K6.47×
03South Carolina~80K5.71×
04South Dakota~9K3.98×
05North Carolina~80K2.84×
06Alabama~30K2.45×
07Tennessee~30K1.53×
08California~100K1.36×
09Virginia~30K1.27×
10Missouri~20K1.07×
11Wyoming~1K0.87×
12Washington, District of Columbia~2K0.76×
13Nebraska~4K0.75×
14West Virginia~3K0.67×
15Oregon~7K0.65×
16Alaska~1K0.64×
17Delaware~2K0.63×
18North Dakota~1K0.61×
19Montana~2K0.59×
20Arizona~10K0.56×
21Maryland~9K0.55×
22Maine~2K0.54×
23Rhode Island~2K0.54×
24Washington~10K0.53×
25Mississippi~4K0.53×
26Kansas~4K0.53×
27New Hampshire~2K0.53×
28Hawaii~2K0.50×
29Idaho~2K0.49×
30Colorado~7K0.48×
31Pennsylvania~20K0.47×
32Arkansas~4K0.47×
33New Mexico~2K0.46×
34Massachusetts~9K0.45×
35New York~20K0.44×
36Minnesota~6K0.44×
37Louisiana~6K0.44×
38Florida~30K0.43×
39Kentucky~5K0.43×
40Connecticut~4K0.43×
41Iowa~3K0.43×
42Utah~4K0.42×
43Nevada~4K0.41×
44New Jersey~10K0.40×
45Illinois~10K0.39×
46Ohio~10K0.39×
47Texas~30K0.37×
48Michigan~9K0.37×
49Indiana~6K0.37×
50Wisconsin~5K0.37×
Fig. 06

Affinity by region

Affinity by region — Piedmont, United States
0.37×1.00×7.92×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Piedmont audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Piedmont audience
#·InterestCategoryAffinity×
01Carolina HurricanesSports4.22×
02Toronto Blue JaysSports3.68×
03Atlanta BravesSports3.44×
04Non-alcoholic beverageFood & Beverages2.77×
05Private equityBusiness & Career2.66×
06Garden centreHome & Garden2.63×
07Carolina PanthersSports2.62×
08Art DecoArts & Culture2.61×
09ButcherFood & Beverages2.49×
10Rail transportTravel & Leisure2.34×
11Charlotte HornetsSports2.17×
12Employment agencyBusiness & Career2.16×
13Hardware storeHome & Garden2.06×
14Discount TireShopping1.89×
15Charitable organizationPolitics & Society1.88×
16PharmacyBusiness & Career1.85×
17Career developmentBusiness & Career1.78×
18Veterinary medicineBusiness & Career1.77×
19Nonprofit organizationPolitics & Society1.61×
20Public transportCars & Mobility1.59×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Piedmont audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Piedmont audience · What stands out
TraitClusterDeviationScore
Career OrientationPOWER2.22×
Community OrientationOPEN1.88×
DIY MentalityTHRILL1.58×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Piedmont audience · Rather not
TraitClusterDeviationScore
SustainabilityBALANCE0.50×
Sports ActivityPOWER0.66×
MindfulnessBALANCE0.75×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Piedmont have in United States?

Piedmont has an estimated audience of 964,665 people in United States, concentrated in Georgia and California.

02

What is the gender split and age of Piedmont fans?

62.7% of Piedmont fans are female, 37.3% are male, with an average age of 40.1 years.

03

Which brands do Piedmont fans like most?

Piedmont fans show strongest brand affinity for Atlanta Braves (3.44×), Nonprofit organization (1.61×), and Hardware store (2.06×) over the country average.

04

Where do Piedmont fans live in United States?

Piedmont fans in United States are most concentrated in Georgia (reach ~200K), California (reach ~100K), and South Carolina (reach ~80K). These three regions account for the largest share of the active audience.

05

What other brands do Piedmont fans also like?

Beyond Piedmont itself, the audience over-indexes on Nonprofit organization (1.61×), Hardware store (2.06×), Non-alcoholic beverage (2.77×), and Rail transport (2.34×) compared to the United States average.

Appendix

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Related profiles, rankings and the same audience in other markets.

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See Piedmont audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Piedmont. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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