A data profile of the people who buy, follow and care about Administrative divisions of Mexico in Mexico — modelled from more than twelve digital signal sources. Administrative divisions of Mexico has an estimated audience of 4,749,696 people in Mexico.
Administrative divisions of Mexico has an estimated audience of 4,749,696 people in Mexico. 50.7% are female, 49.3% are male, average age 30.3. Top brand affinities: Shopping and fashion, Classical music, TV reality shows, Game consoles, Catholic Church.
Top brand affinities include Shopping and fashion, Classical music, TV reality shows, with strongest over-indexing on Shopping and fashion (1.93× the country average).
Demographically, the Administrative divisions of Mexico audience skews balanced with an average age of 30.3, and over-indexes on personality traits such as Mindfulness, Travelling.
The typical Administrative divisions of Mexico fan in Mexico is balanced, around 30.3 years old, with strong Mindfulness tendencies and a notable affinity for Shopping and fashion.
The key figures that characterise the Administrative divisions of Mexico profile in Mexico.
50.7% are female, 49.3% are male, average age 30.3.
| Metric | Value |
|---|---|
| Female | 50.7% |
| Male | 49.3% |
| Average age | 30.3 |
| Estimated audience size | 4,749,696 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 43% | |
| 20-29 | 23% | |
| 30-39 | 16% | |
| 40-49 | 12% | |
| 50+ | 5% |
of the worldwide Administrative divisions of Mexico audience comes from Mexico.
| Country | Share |
|---|---|
| Mexico | 54.2% |
| United States | 24.3% |
| Spain | 3.6% |
The strongest cross-interests of the Administrative divisions of Mexico audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Shopping and fashion | Shopping | 1.93× | ||
| 02 | Game consoles | Technology & Electronics | 1.93× | ||
| 03 | Catholic Church | Politics & Society | 1.93× | ||
| 04 | Banana | Food & Beverages | 1.93× | ||
| 05 | Sarcasm | Politics & Society | 1.93× | ||
| 06 | Costa Rica | Travel & Leisure | 1.93× | ||
| 07 | Travel agency | Travel & Leisure | 1.93× | ||
| 08 | El País | News | 1.93× | ||
| 09 | Freeware | Technology & Electronics | 1.93× | ||
| 10 | Dentistry | Business & Career | 1.93× | ||
| 11 | Office 365 | Technology & Electronics | 1.93× | ||
| 12 | Google Drive | Technology & Electronics | 1.93× | ||
| 13 | Sexology | Kids & Family | 1.93× | ||
| 14 | Broadcasting of sports events | Movies & TV | 1.93× | ||
| 15 | Mongolia | Travel & Leisure | 1.93× | ||
| 16 | Breastfeeding | Kids & Family | 1.93× | ||
| 17 | Megan Fox | Movies & TV | 1.87× | ||
| 18 | Classical music | Music & Radio | 1.64× | ||
| 19 | IPTV | Technology & Electronics | 1.59× | ||
| 20 | TV reality shows | Movies & TV | 1.55× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 1.57× | |
| Travelling | THRILL | 1.34× | |
| Risk Appetite | THRILL | 1.26× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 0.74× | |
| Design Affinity | PREMIUM | 0.79× | |
| Pet Ownership | JOY | 0.80× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Mexico who actively search for Administrative divisions of Mexico. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Mexico. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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