Rascasse Audience Intelligence

Administrative divisions of Mexico Audience in United States

A data profile of the people who buy, follow and care about Administrative divisions of Mexico in United States — modelled from more than twelve digital signal sources. Administrative divisions of Mexico has an estimated audience of 2,132,088 people in United States.

#1048among POI in United States#1065in Travel & Leisure

The average Administrative divisions of Mexico fan in United States is 34.9 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Atlético Madrid, Milwaukee Brewers, La Liga, with strongest over-indexing on Atlético Madrid (16.22× the country average).

Demographically, the Administrative divisions of Mexico audience skews balanced with an average age of 34.9, and over-indexes on personality traits such as Convenience Orientation, Price Sensitivity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 9 regions tracked by Rascasse.

The typical Administrative divisions of Mexico fan in United States is balanced, around 34.9 years old, with strong Convenience Orientation tendencies and a notable affinity for Atlético Madrid.

Category: Travel & Leisure · Type: POI

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Administrative divisions of Mexico profile in United States.

Audience size
2.1M
in United States
Gender
45.4%♀
54.6% male
Age
34.9
average years
Country rank
#13555
POI in United States
Fig. 01

Search interest · 12-month trend

-67%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Administrative divisions of Mexico fans

45.4% are female, 54.6% are male, average age 34.9.

Fig. 02

Gender split

45.4%
Female
54.6%
Male
Demographic split for Administrative divisions of Mexico audience in United States
MetricValue
Female45.4%
Male54.6%
Average age34.9
Estimated audience size2,132,088
Fig. 03

Age distribution

Ø 34.9
average years
Age distribution of the Administrative divisions of Mexico audience in United States
Age bracketShare%
16-1926%
20-2924%
30-3923%
40-4918%
50+9%
Fig. 04

Worldwide distribution

24.3%

of the worldwide Administrative divisions of Mexico audience comes from United States.

Worldwide audience distribution share by country for Administrative divisions of Mexico
CountryShare
Mexico54.2%
United States24.3%
Spain3.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Administrative divisions of Mexico audience in United States is strongest.

Fig. 05

Top regions by affinity

Administrative divisions of Mexico fans by region: top regions in United States
#RegionReachAffinity×
01Missouri~40K1.10×
02Tennessee~50K1.07×
03Washington~40K1.03×
04Massachusetts~40K1.03×
05North Carolina~60K1.00×
06Illinois~70K0.98×
07New York~100K0.94×
08Texas~200K0.93×
09California~200K0.92×
Fig. 06

Affinity by region

Affinity by region — Administrative divisions of Mexico, United States
0.92×1.00×1.10×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Administrative divisions of Mexico audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Administrative divisions of Mexico audience
#·InterestCategoryAffinity×
01Deportivo AlavésSports23.85×
02Atlético MadridSports16.22×
03Colorado RockiesSports9.98×
04San Diego PadresSports9.37×
05La LigaSports7.43×
06Milwaukee BrewersSports6.56×
07HandballSports6.49×
08ShakiraMusic & Radio5.96×
09Pittsburgh PiratesSports5.04×
10Detroit TigersSports4.18×
11WhataburgerFood & Beverages3.98×
12Sports clubSports3.62×
13Real Madrid C.F.Sports3.28×
14Public transportCars & Mobility3.19×
15FC BarcelonaSports3.02×
16T-MobileTechnology & Electronics2.54×
17CVS PharmacyShopping2.44×
18WalgreensShopping2.29×
19FIFA World CupSports2.20×
20Classical musicMusic & Radio2.19×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Administrative divisions of Mexico audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Administrative divisions of Mexico audience · What stands out
TraitClusterDeviationScore
Convenience OrientationPREMIUM1.55×
Price SensitivityPREMIUM1.38×
Urban LifestyleOPEN1.33×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Administrative divisions of Mexico audience · Rather not
TraitClusterDeviationScore
MindfulnessBALANCE0.40×
Early Adopter MentalityPOWER0.48×
Pet OwnershipJOY0.57×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Administrative divisions of Mexico have in United States?

Administrative divisions of Mexico has an estimated audience of 2,132,088 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Administrative divisions of Mexico fans?

45.4% of Administrative divisions of Mexico fans are female, 54.6% are male, with an average age of 34.9 years.

03

Which brands do Administrative divisions of Mexico fans like most?

Administrative divisions of Mexico fans show strongest brand affinity for Atlético Madrid (16.22×), Milwaukee Brewers (6.56×), and La Liga (7.43×) over the country average.

04

Where do Administrative divisions of Mexico fans live in United States?

Administrative divisions of Mexico fans in United States are most concentrated in California (reach ~200K), Texas (reach ~200K), and New York (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Administrative divisions of Mexico fans also like?

Beyond Administrative divisions of Mexico itself, the audience over-indexes on Milwaukee Brewers (6.56×), La Liga (7.43×), San Diego Padres (9.37×), and Colorado Rockies (9.98×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Administrative divisions of Mexico. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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