Rascasse Audience Intelligence

Crayola Target Market in United States

Crayola has an estimated audience of 2.1M people in United States.

#11among Toys in United States
#1487among brands in United States#298in Kids & Family

The average Crayola fan in United States is 41.1 years old, more female, and lives primarily in California.

By number of fans, Crayola ranks #11 among the 63 objects in Toys in United States — 8.6× the group median.

Its fans are 4.7 years older than the group average of 36.4.

Women make up 77.8% of the fan base, 28.2 percentage points more than the group average.

Compared with the other 62 objects in Toys, Crayola fans stand out for their interest in Sofia the First, Polly Pocket and Chuck E. Cheese's.

Most fans live in California, Texas, Florida.

Top affinities include Sofia the First, Polly Pocket, Chuck E. Cheese's, with strongest over-indexing on Sofia the First (15.49× the country average).

Demographically, the Crayola audience skews more female with an average age of 41.1, and over-indexes on personality traits such as Community Orientation, Family Orientation.

The typical Crayola fan in United States is more female, around 41.1 years old, with strong Community Orientation tendencies and a notable affinity for Sofia the First.

Category: Kids & Family · Type: Brand · Subtype: Toys

Data status: Q2/2026 · Source & method

Section 01

At a glance

Audience size
2.1M
in United States
Gender
77.8%♀
22.2% male
Age
41.1
average years
Country rank
#13507
among all objects in United States
Fig. 01

Search interest · 12-month trend

+18%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Customer demographics of Crayola

77.8% are female, 22.2% are male, average age 41.1.

Fig. 02

Gender split

77.8%
Female
22.2%
Male
Demographic split for Crayola audience in United States
MetricValue
Female77.8%
Male22.2%
Average age41.1
Estimated audience size2.1M
Fig. 03

Age distribution

Ø 41.1
average years
Age distribution of the Crayola audience in United States
Age bracketShare%
16-2416%
25-3418%
35-4423%
45-5421%
55+22%
Fig. 04

Worldwide distribution

51.5%

of the worldwide Crayola audience comes from United States.

Worldwide audience distribution share by country for Crayola
CountryShare
United States51.5%
Mexico8.1%
United Kingdom4.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

Crayola customers by region in United States
#RegionReachAffinity×
01Pennsylvania~200K2.05×
02New Jersey~80K1.38×
03Texas~200K1.26×
04Florida~200K1.24×
05Arkansas~20K1.21×
06Louisiana~40K1.19×
07Kentucky~30K1.18×
08Mississippi~20K1.16×
09Oklahoma~30K1.15×
10Minnesota~40K1.12×
11Kansas~20K1.11×
12West Virginia~10K1.10×
13North Dakota~5K1.10×
14New York~100K1.09×
15Alabama~30K1.09×
16Nebraska~10K1.09×
17Iowa~20K1.07×
18Indiana~40K1.04×
19Arizona~50K1.01×
20Connecticut~20K1.01×
21South Dakota~6K1.01×
22Maryland~40K1.00×
23Illinois~80K0.99×
24Ohio~70K0.99×
25California~200K0.98×
26Virginia~50K0.97×
27New Mexico~10K0.97×
28Missouri~40K0.96×
29Wisconsin~40K0.96×
30Delaware~6K0.96×
31North Carolina~70K0.95×
32Michigan~60K0.95×
33South Carolina~30K0.93×
34Alaska~4K0.93×
35Maine~8K0.92×
36New Hampshire~8K0.92×
37Washington~40K0.91×
38Tennessee~40K0.91×
39Georgia~60K0.90×
40Utah~20K0.89×
41Rhode Island~6K0.89×
42Massachusetts~40K0.87×
43Vermont~4K0.87×
44Idaho~10K0.86×
45Oregon~20K0.85×
46Nevada~20K0.80×
47Montana~5K0.78×
48Colorado~30K0.74×
49Washington, District of Columbia~3K0.74×
50Hawaii~6K0.71×
Fig. 06

Affinity by region

Affinity by region — Crayola, United States
0.71×1.00×2.05×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the Crayola audience vs. the country average
#·InterestCategoryAffinity×
01Sofia the FirstMovies & TV15.49×
02Polly PocketKids & Family14.65×
03Chuck E. Cheese'sFood & Beverages8.83×
04Bubble GuppiesMovies & TV8.81×
05ZootopiaMovies & TV5.56×
06Toy Story (franchise)Movies & TV5.41×
07J.Crew FactoryShopping4.51×
08Five BelowShopping2.45×
09Hobby LobbyHome & Garden2.27×
10ChildbirthKids & Family2.06×
11Dollar TreeShopping1.93×
12Dollar GeneralShopping1.85×
13MarshallsFashion & Accessoires1.85×
14Kohl'sShopping1.82×
15ChristmasKids & Family1.75×
16Old NavyFashion & Accessoires1.73×
17Chick-fil-AFood & Beverages1.70×
18GodPolitics & Society1.56×
19Macy'sShopping1.55×
20PinterestInternet & Social Media1.51×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the Crayola audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the Crayola audience vs. the country average · What stands out
TraitClusterDeviationScore
Community OrientationOPEN1.45×
Family OrientationCONSERVATISM1.45×
Convenience OrientationPREMIUM1.36×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the Crayola audience vs. the country average · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.86×
PatriotismCONSERVATISM0.94×
Early Adopter MentalityPOWER0.98×
0×1.00× baseline2×
Appendix

Explore more audiences

More Toys audiences in United States

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in United States with measurable interest in Crayola over the last 12 months. Modelled, not counted; people interested in several brands count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
07/2025 – 06/2026 · updated quarterly · data status Q2/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q2/2026, rascasse.com/explore/us/crayola-11133” · Methodology