Rascasse Audience Intelligence

Fashion Nova Target Market in United States

Fashion Nova has an estimated audience of 33.7M people in United States.

#4among Fashion in United States#87among brands in United States#42in Shopping

The average Fashion Nova fan in United States is 33.0 years old, more female, and lives primarily in California.

By number of fans, Fashion Nova ranks #4 among the 87 objects in Fashion in United States — 259.3× the group median.

Its fans are 2.4 years younger than the group average of 35.4.

Women make up 72.8% of the fan base, 4.5 percentage points more than the group average.

Compared with the other 86 objects in Fashion, Fashion Nova fans stand out for their interest in Google Voice, Eyelash extensions and ULTA Beauty.

Most fans live in California, New York, Florida.

Top affinities include Primark, Google Voice, Eyelash extensions, with strongest over-indexing on Primark (6.97× the country average).

Demographically, the Fashion Nova audience skews more female with an average age of 33.0, and over-indexes on personality traits such as Luxury Orientation, Indulgence.

The typical Fashion Nova fan in United States is more female, around 33.0 years old, with strong Luxury Orientation tendencies and a notable affinity for Primark.

Category: Shopping · Type: Brand · Subtype: Fashion

Data status: Q2/2026 · Source & method

Section 01

At a glance

Audience size
33.7M
in United States
Gender
72.8%♀
27.2% male
Age
33.0
average years
Country rank
#753
among all objects in United States
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Customer demographics of Fashion Nova

72.8% are female, 27.2% are male, average age 33.0.

Fig. 02

Gender split

72.8%
Female
27.2%
Male
Demographic split for Fashion Nova audience in United States
MetricValue
Female72.8%
Male27.2%
Average age33.0
Estimated audience size33.7M
Fig. 03

Age distribution

Ø 33.0
average years
Age distribution of the Fashion Nova audience in United States
Age bracketShare%
16-2436%
25-3425%
35-4418%
45-5413%
55+8%
Fig. 04

Worldwide distribution

79.9%

of the worldwide Fashion Nova audience comes from United States.

Worldwide audience distribution share by country for Fashion Nova
CountryShare
United States79.9%
Canada3.3%
United Kingdom2.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

Fashion Nova customers by region in United States
#RegionReachAffinity×
01Mississippi~1M3.29×
02Louisiana~1.5M2.86×
03Alabama~1M2.36×
04Georgia~2.5M2.31×
05Maryland~1.5M2.22×
06South Carolina~900K1.69×
07Delaware~200K1.62×
08Washington, District of Columbia~100K1.59×
09New York~3M1.58×
10Florida~3M1.38×
11Illinois~2M1.37×
12North Carolina~1.5M1.36×
13New Jersey~1M1.32×
14Tennessee~900K1.29×
15Nevada~400K1.26×
16Connecticut~400K1.22×
17California~5M1.21×
18Arkansas~400K1.21×
19Texas~2.5M1.17×
20Michigan~1M1.17×
21Virginia~1M1.17×
22Pennsylvania~1.5M1.10×
23Missouri~600K1.03×
24Ohio~1M0.96×
25Rhode Island~100K0.91×
26Indiana~600K0.87×
27Massachusetts~600K0.84×
28Arizona~600K0.77×
29Kentucky~300K0.75×
30Wisconsin~400K0.67×
31New Mexico~100K0.67×
32Oklahoma~200K0.61×
33Kansas~200K0.59×
34Minnesota~300K0.53×
35Hawaii~80K0.52×
36Colorado~300K0.51×
37Nebraska~100K0.51×
38Washington~300K0.45×
39Iowa~100K0.44×
40West Virginia~80K0.44×
41North Dakota~30K0.43×
42Oregon~200K0.37×
43Alaska~30K0.36×
44Utah~100K0.34×
45Idaho~50K0.29×
46New Hampshire~40K0.29×
47Maine~40K0.27×
48South Dakota~20K0.27×
49Vermont~20K0.25×
50Montana~20K0.21×
Fig. 06

Affinity by region

Affinity by region — Fashion Nova, United States
0.21×1.00×3.29×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the Fashion Nova audience vs. the country average
#·InterestCategoryAffinity×
01PrimarkShopping6.97×
02Google VoiceTechnology & Electronics5.96×
03Eyelash extensionsBeauty & Wellness4.11×
04Urban OutfittersShopping3.61×
05ULTA BeautyBeauty & Wellness3.39×
06Internet celebrityInternet & Social Media3.33×
07ManicureBeauty & Wellness3.21×
08Ariana GrandeMusic & Radio3.20×
09Personal careHealth3.17×
10Louis VuittonFashion & Accessoires2.89×
11Skin careBeauty & Wellness2.24×
12NordstromShopping2.17×
13Target CorporationShopping2.03×
14Old NavyFashion & Accessoires1.89×
15Macy'sShopping1.86×
16TikTokInternet & Social Media1.81×
17Beauty salonsBeauty & Wellness1.79×
18Luxury goodsFashion & Accessoires1.74×
19Do it yourself (DIY)Home & Garden1.73×
20Hair productsBeauty & Wellness1.64×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the Fashion Nova audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the Fashion Nova audience vs. the country average · What stands out
TraitClusterDeviationScore
Luxury OrientationPREMIUM1.88×
IndulgenceJOY1.86×
Price SensitivityPREMIUM1.85×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the Fashion Nova audience vs. the country average · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.47×
Need for SecurityCONSERVATISM0.75×
TraditionCONSERVATISM0.88×
0×1.00× baseline2×
Appendix

Explore more audiences

More Fashion audiences in United States

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in United States with measurable interest in Fashion Nova over the last 12 months. Modelled, not counted; people interested in several brands count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
07/2025 – 06/2026 · updated quarterly · data status Q2/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q2/2026, rascasse.com/explore/us/fashion-nova-10003324” · Methodology