Rascasse Audience Intelligence

Los Angeles Kings Fan Demographics in United States

Los Angeles Kings has an estimated audience of 3.5M people in United States.

#22among Ice hockey in United States
#175among teams in United States#806in Sports

The average Los Angeles Kings fan in United States is 38.5 years old, more male, and lives primarily in California.

By number of fans, Los Angeles Kings ranks #17 among the 33 NHL teams in United States.

Women make up 32.3% of the fan base, 2.4 percentage points fewer than the group average.

Compared with the other 32 NHL teams, Los Angeles Kings fans stand out for their interest in Quinton Byfield, Los Angeles Angels of Anaheim and Dodgers Nation.

In Q3/2026, search interest was +6.0% on the same quarter a year earlier; the median across the group was +22.7%.

Interest is seasonal: January, March and April account for 47% of the year's searches, August is the quietest month.

Most fans live in California, Nevada, New York.

Top affinities include Quinton Byfield, Los Angeles Angels of Anaheim, Calgary Flames, with strongest over-indexing on Quinton Byfield (122.22× the country average).

Demographically, the Los Angeles Kings audience skews more male with an average age of 38.5, and over-indexes on personality traits such as Indulgence, Sports Activity.

The typical Los Angeles Kings fan in United States is more male, around 38.5 years old, with strong Indulgence tendencies and a notable affinity for Quinton Byfield.

Category: Sports · Type: Team · Subtype: Ice hockey

Data status: Q3/2026 · Source & method

Section 01

At a glance

Audience size
3.5M
in United States
Gender
32.3%♀
67.7% male
Age
38.5
average years
Country rank
#9200
among all objects in United States
Fig. 01

Search interest · 12-month trend

+6%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Demographics of Los Angeles Kings fans

32.3% are female, 67.7% are male, average age 38.5.

Fig. 02

Gender split

32.3%
Female
67.7%
Male
Demographic split for Los Angeles Kings audience in United States
MetricValue
Female32.3%
Male67.7%
Average age38.5
Estimated audience size3.5M
Fig. 03

Age distribution

Ø 38.5
average years
Age distribution of the Los Angeles Kings audience in United States
Age bracketShare%
16-2423%
25-3420%
35-4420%
45-5420%
55+17%
Fig. 04

Worldwide distribution

64.9%

of the worldwide Los Angeles Kings audience comes from United States.

Worldwide audience distribution share by country for Los Angeles Kings
CountryShare
United States64.9%
Canada20.8%
Germany1.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

Los Angeles Kings fans by region: top regions in United States
#RegionReachAffinity×
01California~2.5M7.95×
02Nevada~200K4.82×
03Hawaii~30K1.80×
04Arizona~100K1.73×
05Idaho~30K1.67×
06Montana~20K1.38×
07Colorado~80K1.32×
08Utah~40K1.31×
09Oregon~60K1.30×
10Washington~100K1.23×
11Alaska~9K1.23×
12Missouri~70K1.09×
13Minnesota~60K1.01×
14New Hampshire~10K0.98×
15Wyoming~6K0.95×
16South Dakota~8K0.88×
17Massachusetts~60K0.87×
18North Dakota~7K0.83×
19New Mexico~20K0.82×
20Illinois~100K0.79×
21Tennessee~60K0.76×
22New York~200K0.75×
23Washington, District of Columbia~5K0.75×
24Michigan~80K0.73×
25Rhode Island~8K0.72×
26Pennsylvania~100K0.70×
27New Jersey~70K0.69×
28Nebraska~10K0.67×
29Connecticut~20K0.65×
30Iowa~20K0.63×
31Ohio~70K0.61×
32Maine~9K0.61×
33Texas~100K0.60×
34Florida~100K0.60×
35North Carolina~70K0.60×
36Mississippi~20K0.60×
37Kansas~20K0.60×
38Virginia~50K0.59×
39Wisconsin~40K0.57×
40Delaware~6K0.56×
41Maryland~30K0.54×
42Kentucky~30K0.53×
43Indiana~30K0.49×
44Arkansas~20K0.49×
45West Virginia~9K0.49×
46Louisiana~20K0.48×
47Oklahoma~20K0.48×
48South Carolina~30K0.45×
49Alabama~20K0.44×
50Georgia~50K0.39×
Fig. 06

Affinity by region

Affinity by region — Los Angeles Kings, United States
0.39×1.00×7.95×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the Los Angeles Kings audience vs. the country average
#·InterestCategoryAffinity×
01Quinton ByfieldSports122.22×
02Los Angeles Angels of AnaheimSports82.36×
03Calgary FlamesSports73.17×
04Connor McDavidSports55.16×
05Dodgers NationNews31.66×
06Trevor MooreSports29.76×
07Shohei OhtaniSports29.31×
08Anaheim DucksSports26.46×
09Montreal CanadiensSports23.52×
10Florida PanthersSports20.66×
11Stanley Cup playoffsSports18.16×
12Porto's BakeryFood & Beverages17.26×
13USA HockeySports17.17×
14Knott's Berry FarmTravel & Leisure17.10×
15NHL (video game series)Games16.95×
16Buffalo SabresSports16.22×
17Dallas StarsSports15.37×
18Colorado AvalancheSports15.00×
19Hollywood SignTravel & Leisure14.30×
20Santa Monica PierTravel & Leisure12.36×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the Los Angeles Kings audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the Los Angeles Kings audience vs. the country average · What stands out
TraitClusterDeviationScore
IndulgenceJOY1.38×
Sports ActivityPOWER1.35×
Urban LifestyleOPEN1.34×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the Los Angeles Kings audience vs. the country average · Rather not
TraitClusterDeviationScore
SpiritualityBALANCE0.93×
Need for SecurityCONSERVATISM0.93×
TraditionCONSERVATISM0.95×
0×1.00× baseline2×
Appendix

Explore more audiences

More Ice hockey audiences in United States

Related rankings

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in United States with measurable interest in Los Angeles Kings over the last 12 months. Modelled, not counted; people interested in several teams count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
10/2025 – 09/2026 · updated quarterly · data status Q3/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q3/2026, rascasse.com/explore/us/los-angeles-kings-14709” · Methodology