A data profile of the people who buy, follow and care about Bacteria in Malaysia — modelled from more than twelve digital signal sources. Bacteria has an estimated audience of 2,308,014 people in Malaysia.
The average Bacteria fan in Malaysia is 40.6 years old, more female, and lives primarily in Selangor.
The audience is concentrated in Selangor, Kuala Lumpur, Johor.
Top brand affinities include Immunology, Human digestive system, Blood vessel, with strongest over-indexing on Immunology (15.54× the country average).
Demographically, the Bacteria audience skews more female with an average age of 40.6, and over-indexes on personality traits such as Quality Awareness, Convenience Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Bacteria fan in Malaysia is more female, around 40.6 years old, with strong Quality Awareness tendencies and a notable affinity for Immunology.
The key figures that characterise the Bacteria profile in Malaysia.
57.1% are female, 42.9% are male, average age 40.6.
| Metric | Value |
|---|---|
| Female | 57.1% |
| Male | 42.9% |
| Average age | 40.6 |
| Estimated audience size | 2,308,014 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 10% | |
| 20-29 | 24% | |
| 30-39 | 24% | |
| 40-49 | 23% | |
| 50+ | 18% |
of the worldwide Bacteria audience comes from Malaysia.
| Country | Share |
|---|---|
| United States | 19.4% |
| Taiwan | 6.1% |
| Italy | 4.8% |
Where the Bacteria audience in Malaysia is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Selangor | ~900K | 1.38× | |
| 02 | Kuala Lumpur | ~500K | 1.24× | |
| 03 | Perak | ~200K | 1.17× | |
| 04 | Penang | ~200K | 1.17× | |
| 05 | Sarawak | ~200K | 1.12× | |
| 06 | Negeri Sembilan | ~100K | 1.10× | |
| 07 | Johor | ~300K | 1.05× | |
| 08 | Sabah | ~200K | 1.04× | |
| 09 | Labuan | ~20K | 0.99× | |
| 10 | Pahang | ~100K | 0.96× | |
| 11 | Terengganu | ~90K | 0.95× | |
| 12 | Malacca | ~80K | 0.95× | |
| 13 | Perlis | ~30K | 0.92× | |
| 14 | Kedah | ~100K | 0.91× | |
| 15 | Kelantan | ~100K | 0.90× | |
| 16 | Putrajaya | ~10K | 0.90× |
The strongest cross-interests of the Bacteria audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Immunology | Business & Career | 15.54× | ||
| 02 | Antivirus software | Technology & Electronics | 3.99× | ||
| 03 | Human digestive system | Health | 3.65× | ||
| 04 | Blood vessel | Health | 2.41× | ||
| 05 | Uric acid | Health | 2.41× | ||
| 06 | Probiotic | Health | 2.31× | ||
| 07 | Calcium | Health | 2.15× | ||
| 08 | Metabolism | Health | 2.09× | ||
| 09 | HVAC | Home & Garden | 2.08× | ||
| 10 | Singer-songwriter | Music & Radio | 1.76× | ||
| 11 | Money back guarantee | Shopping | 1.67× | ||
| 12 | Kopi tiam | Food & Beverages | 1.67× | ||
| 13 | Innovation | Business & Career | 1.63× | ||
| 14 | Social science | Business & Career | 1.59× | ||
| 15 | Road tax | Politics & Society | 1.58× | ||
| 16 | Traditional Chinese medicine | Business & Career | 1.53× | ||
| 17 | Google Drive | Technology & Electronics | 1.52× | ||
| 18 | Human gastrointestinal tract | Health | 1.52× | ||
| 19 | Real property | Home & Garden | 1.51× | ||
| 20 | Internet celebrity | Internet & Social Media | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 1.27× | |
| Convenience Orientation | PREMIUM | 1.23× | |
| Healthy Lifestyle | BALANCE | 1.17× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.54× | |
| Luxury Orientation | PREMIUM | 0.79× | |
| Social Media Usage | JOY | 0.84× |
Bacteria has an estimated audience of 2,308,014 people in Malaysia, concentrated in Selangor and Kuala Lumpur.
57.1% of Bacteria fans are female, 42.9% are male, with an average age of 40.6 years.
Bacteria fans show strongest brand affinity for Immunology (15.54×), Human digestive system (3.65×), and Blood vessel (2.41×) over the country average.
Bacteria fans in Malaysia are most concentrated in Selangor (reach ~900K), Kuala Lumpur (reach ~500K), and Johor (reach ~300K). These three regions account for the largest share of the active audience.
Beyond Bacteria itself, the audience over-indexes on Human digestive system (3.65×), Blood vessel (2.41×), Google Drive (1.52×), and Singer-songwriter (1.76×) compared to the Malaysia average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Malaysia who actively search for Bacteria. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Malaysia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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