A data profile of the people who buy, follow and care about Bacteria in Australia — modelled from more than twelve digital signal sources. Bacteria has an estimated audience of 2,068,610 people in Australia.
Bacteria has an estimated audience of 2,068,610 people in Australia. 71.0% are female, 29.0% are male, average age 45.7. Top brand affinities: Aldi, Organic food, Local news, Gut flora, Blanket.
Top brand affinities include Aldi, Organic food, Local news, with strongest over-indexing on Aldi (1.72× the country average).
Demographically, the Bacteria audience skews more female with an average age of 45.7, and over-indexes on personality traits such as Convenience Orientation, Quality Awareness.
The typical Bacteria fan in Australia is more female, around 45.7 years old, with strong Convenience Orientation tendencies and a notable affinity for Aldi.
The key figures that characterise the Bacteria profile in Australia.
71.0% are female, 29.0% are male, average age 45.7.
| Metric | Value |
|---|---|
| Female | 71.0% |
| Male | 29.0% |
| Average age | 45.7 |
| Estimated audience size | 2,068,610 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 8% | |
| 20-29 | 14% | |
| 30-39 | 17% | |
| 40-49 | 25% | |
| 50+ | 36% |
of the worldwide Bacteria audience comes from Australia.
| Country | Share |
|---|---|
| United States | 19.4% |
| Taiwan | 6.1% |
| Italy | 4.8% |
The strongest cross-interests of the Bacteria audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Gut flora | Health | 5.27× | ||
| 02 | Dawson's Creek | Movies & TV | 4.15× | ||
| 03 | Toothpaste | Beauty & Wellness | 3.90× | ||
| 04 | Organic certification | Food & Beverages | 2.40× | ||
| 05 | Blanket | Home & Garden | 2.13× | ||
| 06 | Microwave oven | Home & Garden | 2.11× | ||
| 07 | Smoothie | Food & Beverages | 2.05× | ||
| 08 | Dyson | Home & Garden | 2.05× | ||
| 09 | Hypermarket | Shopping | 2.00× | ||
| 10 | Local news | News | 1.85× | ||
| 11 | Sustainable energy | Home & Garden | 1.84× | ||
| 12 | Innovation | Business & Career | 1.77× | ||
| 13 | Aldi | Shopping | 1.72× | ||
| 14 | Wikipedia | Internet & Social Media | 1.70× | ||
| 15 | Organic food | Food & Beverages | 1.61× | ||
| 16 | Non-alcoholic beverage | Food & Beverages | 1.59× | ||
| 17 | Kitchenware | Home & Garden | 1.57× | ||
| 18 | Koala | Pets & Animals | 1.57× | ||
| 19 | Discount stores | Shopping | 1.55× | ||
| 20 | Massage | Health | 1.55× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 1.65× | |
| Quality Awareness | PREMIUM | 1.48× | |
| Individualism | JOY | 1.41× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 0.76× | |
| Travelling | THRILL | 0.80× | |
| Pet Ownership | JOY | 0.86× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Australia who actively search for Bacteria. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Australia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.