A data profile of the people who buy, follow and care about George Town, Penang in Malaysia — modelled from more than twelve digital signal sources. George Town, Penang has an estimated audience of 2,166,602 people in Malaysia.
The average George Town, Penang fan in Malaysia is 39.6 years old, balanced, and lives primarily in Penang.
The audience is concentrated in Penang, Selangor, Kuala Lumpur.
Top brand affinities include Energy, Home improvement, Home Appliances, with strongest over-indexing on Energy (1.83× the country average).
Demographically, the George Town, Penang audience skews balanced with an average age of 39.6, and over-indexes on personality traits such as Sustainability, Quality Awareness.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical George Town, Penang fan in Malaysia is balanced, around 39.6 years old, with strong Sustainability tendencies and a notable affinity for Energy.
The key figures that characterise the George Town, Penang profile in Malaysia.
49.8% are female, 50.2% are male, average age 39.6.
| Metric | Value |
|---|---|
| Female | 49.8% |
| Male | 50.2% |
| Average age | 39.6 |
| Estimated audience size | 2,166,602 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 12% | |
| 20-29 | 25% | |
| 30-39 | 24% | |
| 40-49 | 21% | |
| 50+ | 17% |
of the worldwide George Town, Penang audience comes from Malaysia.
| Country | Share |
|---|---|
| Malaysia | 28.3% |
| Philippines | 21.8% |
| United States | 9.7% |
Where the George Town, Penang audience in Malaysia is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Penang | ~800K | 6.27× | |
| 02 | Perak | ~300K | 1.48× | |
| 03 | Kedah | ~200K | 1.36× | |
| 04 | Kuala Lumpur | ~500K | 1.23× | |
| 05 | Labuan | ~20K | 0.90× | |
| 06 | Pahang | ~90K | 0.83× | |
| 07 | Perlis | ~20K | 0.81× | |
| 08 | Selangor | ~500K | 0.80× | |
| 09 | Putrajaya | ~8K | 0.73× | |
| 10 | Malacca | ~50K | 0.68× | |
| 11 | Terengganu | ~60K | 0.62× | |
| 12 | Negeri Sembilan | ~60K | 0.61× | |
| 13 | Kelantan | ~60K | 0.61× | |
| 14 | Johor | ~200K | 0.53× | |
| 15 | Sabah | ~100K | 0.49× | |
| 16 | Sarawak | ~90K | 0.49× |
The strongest cross-interests of the George Town, Penang audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Porridge | Food & Beverages | 2.64× | ||
| 02 | Herbalism | Health | 2.34× | ||
| 03 | Convenience store | Food & Beverages | 2.33× | ||
| 04 | Cappuccino | Food & Beverages | 2.32× | ||
| 05 | Veganism | Food & Beverages | 1.94× | ||
| 06 | Cancer awareness | Health | 1.86× | ||
| 07 | Breaking news | Movies & TV | 1.84× | ||
| 08 | Energy | Home & Garden | 1.83× | ||
| 09 | Fantasy movies | Movies & TV | 1.80× | ||
| 10 | Politics | Politics & Society | 1.76× | ||
| 11 | Card games | Games | 1.76× | ||
| 12 | Documentary movies | Movies & TV | 1.69× | ||
| 13 | Beer | Food & Beverages | 1.69× | ||
| 14 | Home improvement | Home & Garden | 1.61× | ||
| 15 | Badminton | Sports | 1.60× | ||
| 16 | Home Appliances | Home & Garden | 1.59× | ||
| 17 | Kitchenware | Home & Garden | 1.57× | ||
| 18 | Organic food | Food & Beverages | 1.56× | ||
| 19 | Baking | Food & Beverages | 1.54× | ||
| 20 | Drama movies | Movies & TV | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Sustainability | BALANCE | 1.49× | |
| Quality Awareness | PREMIUM | 1.33× | |
| Convenience Orientation | PREMIUM | 1.30× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.79× | |
| Luxury Orientation | PREMIUM | 0.79× | |
| Family Orientation | CONSERVATISM | 0.84× |
George Town, Penang has an estimated audience of 2,166,602 people in Malaysia, concentrated in Penang and Selangor.
49.8% of George Town, Penang fans are female, 50.2% are male, with an average age of 39.6 years.
George Town, Penang fans show strongest brand affinity for Energy (1.83×), Home improvement (1.61×), and Home Appliances (1.59×) over the country average.
George Town, Penang fans in Malaysia are most concentrated in Penang (reach ~800K), Selangor (reach ~500K), and Kuala Lumpur (reach ~500K). These three regions account for the largest share of the active audience.
Beyond George Town, Penang itself, the audience over-indexes on Home improvement (1.61×), Home Appliances (1.59×), Drama movies (1.52×), and Herbalism (2.34×) compared to the Malaysia average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Malaysia who actively search for George Town, Penang. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Malaysia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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