A data profile of the people who buy, follow and care about Baking in Malaysia — modelled from more than twelve digital signal sources. Baking has an estimated audience of 2,187,215 people in Malaysia.
The average Baking fan in Malaysia is 39.3 years old, more female, and lives primarily in Selangor.
The audience is concentrated in Selangor, Kuala Lumpur, Johor.
Top brand affinities include Child, Household goods, Gift, with strongest over-indexing on Child (1.66× the country average).
Demographically, the Baking audience skews more female with an average age of 39.3, and over-indexes on personality traits such as Early Adopter Mentality, Individualism.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Baking fan in Malaysia is more female, around 39.3 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Child.
The key figures that characterise the Baking profile in Malaysia.
60.9% are female, 39.1% are male, average age 39.3.
| Metric | Value |
|---|---|
| Female | 60.9% |
| Male | 39.1% |
| Average age | 39.3 |
| Estimated audience size | 2,187,215 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 13% | |
| 20-29 | 26% | |
| 30-39 | 24% | |
| 40-49 | 21% | |
| 50+ | 17% |
of the worldwide Baking audience comes from Malaysia.
| Country | Share |
|---|---|
| United States | 20.6% |
| United Kingdom | 4.7% |
| Italy | 4.6% |
Where the Baking audience in Malaysia is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Malacca | ~200K | 2.89× | |
| 02 | Selangor | ~700K | 1.19× | |
| 03 | Johor | ~300K | 1.13× | |
| 04 | Kuala Lumpur | ~400K | 1.08× | |
| 05 | Penang | ~100K | 1.04× | |
| 06 | Sarawak | ~200K | 0.97× | |
| 07 | Perak | ~200K | 0.97× | |
| 08 | Negeri Sembilan | ~100K | 0.95× | |
| 09 | Sabah | ~200K | 0.94× | |
| 10 | Labuan | ~20K | 0.93× | |
| 11 | Terengganu | ~80K | 0.92× | |
| 12 | Perlis | ~30K | 0.90× | |
| 13 | Pahang | ~90K | 0.88× | |
| 14 | Putrajaya | ~10K | 0.87× | |
| 15 | Kedah | ~100K | 0.86× | |
| 16 | Kelantan | ~90K | 0.86× |
The strongest cross-interests of the Baking audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Frying pan | Home & Garden | 3.43× | ||
| 02 | Infant bodysuit | Kids & Family | 3.32× | ||
| 03 | Working parent | Kids & Family | 2.79× | ||
| 04 | Household goods | Home & Garden | 2.71× | ||
| 05 | Gold bar | Business & Career | 2.40× | ||
| 06 | Home shopping | Shopping | 2.28× | ||
| 07 | Government | Politics & Society | 2.10× | ||
| 08 | Gift shop | Home & Garden | 2.08× | ||
| 09 | Lazada | Fashion & Accessoires | 1.92× | ||
| 10 | kumpulan wang simpanan pekerja | Business & Career | 1.87× | ||
| 11 | Kebaya | Fashion & Accessoires | 1.77× | ||
| 12 | Take-out | Food & Beverages | 1.69× | ||
| 13 | Taste | Fashion & Accessoires | 1.69× | ||
| 14 | Child | Kids & Family | 1.66× | ||
| 15 | Magnum4D | Games | 1.64× | ||
| 16 | Shawl | Fashion & Accessoires | 1.62× | ||
| 17 | Gift | Shopping | 1.56× | ||
| 18 | China | Travel & Leisure | 1.55× | ||
| 19 | Scarf | Fashion & Accessoires | 1.55× | ||
| 20 | Vietnam | Travel & Leisure | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 2.65× | |
| Individualism | JOY | 1.95× | |
| Social Media Usage | JOY | 1.44× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 0.58× | |
| Career Orientation | POWER | 0.94× | |
| Healthy Lifestyle | BALANCE | 0.99× |
Baking has an estimated audience of 2,187,215 people in Malaysia, concentrated in Selangor and Kuala Lumpur.
60.9% of Baking fans are female, 39.1% are male, with an average age of 39.3 years.
Baking fans show strongest brand affinity for Child (1.66×), Household goods (2.71×), and Gift (1.56×) over the country average.
Baking fans in Malaysia are most concentrated in Selangor (reach ~700K), Kuala Lumpur (reach ~400K), and Johor (reach ~300K). These three regions account for the largest share of the active audience.
Beyond Baking itself, the audience over-indexes on Household goods (2.71×), Gift (1.56×), Home shopping (2.28×), and Frying pan (3.43×) compared to the Malaysia average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Malaysia who actively search for Baking. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Malaysia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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