A data profile of the people who buy, follow and care about Baking in Poland — modelled from more than twelve digital signal sources. Baking has an estimated audience of 2,111,231 people in Poland.
Baking has an estimated audience of 2,111,231 people in Poland. 74.7% are female, 25.3% are male, average age 42.5. Top brand affinities: Recipes, Super Express, Smyk, Cake, Desserts.
Top brand affinities include Recipes, Super Express, Smyk, with strongest over-indexing on Recipes (1.74× the country average).
Demographically, the Baking audience skews more female with an average age of 42.5, and over-indexes on personality traits such as Individualism, Early Adopter Mentality.
The typical Baking fan in Poland is more female, around 42.5 years old, with strong Individualism tendencies and a notable affinity for Recipes.
The key figures that characterise the Baking profile in Poland.
74.7% are female, 25.3% are male, average age 42.5.
| Metric | Value |
|---|---|
| Female | 74.7% |
| Male | 25.3% |
| Average age | 42.5 |
| Estimated audience size | 2,111,231 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 12% | |
| 20-29 | 17% | |
| 30-39 | 21% | |
| 40-49 | 22% | |
| 50+ | 27% |
of the worldwide Baking audience comes from Poland.
| Country | Share |
|---|---|
| United States | 20.6% |
| United Kingdom | 4.7% |
| Italy | 4.6% |
The strongest cross-interests of the Baking audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Tablecloth | Home & Garden | 2.46× | ||
| 02 | Culinary art | Arts & Culture | 2.03× | ||
| 03 | Child development | Business & Career | 2.01× | ||
| 04 | Bonprix | Shopping | 1.95× | ||
| 05 | Cupcake | Food & Beverages | 1.92× | ||
| 06 | Plus-size clothing | Fashion & Accessoires | 1.89× | ||
| 07 | Oven | Home & Garden | 1.89× | ||
| 08 | Salad | Food & Beverages | 1.85× | ||
| 09 | Recipes | Food & Beverages | 1.74× | ||
| 10 | Cake | Food & Beverages | 1.74× | ||
| 11 | KiK | Shopping | 1.70× | ||
| 12 | Cookie | Food & Beverages | 1.70× | ||
| 13 | Smyk | Shopping | 1.69× | ||
| 14 | Cookbook | Food & Beverages | 1.68× | ||
| 15 | Super Express | News | 1.64× | ||
| 16 | Desserts | Food & Beverages | 1.60× | ||
| 17 | Office 365 | Technology & Electronics | 1.58× | ||
| 18 | Pastry | Food & Beverages | 1.58× | ||
| 19 | Cholesterol | Food & Beverages | 1.57× | ||
| 20 | Deichmann | Shopping | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Individualism | JOY | 1.50× | |
| Early Adopter Mentality | POWER | 1.06× | |
| Need for Security | CONSERVATISM | 1.04× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.68× | |
| Sustainability | BALANCE | 0.76× | |
| Urban Lifestyle | OPEN | 0.76× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Poland who actively search for Baking. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Poland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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